trover guide

T R O V E R

b r a n d i d e n t i t y

&

s t y l e g u i d e

TROVER

CONTENT

BRAND IDENTITYthe logothe variationsthe clearspacethe sizethe colorsthe regulations

COLOR PALLETTE

TYPOGRAPHY

APPLICATIONS

the printed & digital

namecard

the web

3

5678

101214

16

19

22

20

23

21

TROVER

The T in the logo comes from Trover, representing an

impossible cube with a twist. I t conveys an allegory of

“problem needs solutions”.

The brand identity arrives from the idea that Trover is a

semi-corporate marketing consultant that is brimming

with fresh ideas.

The color palatte highlights the modernity, showing an

uptodate approach to daily issues. With geometrics,

solid lines, they enhanced the ‘ legality ’ and �rmness of

the brand, supporting its serious yet refreshing outlook

in marketing and profesional relations.

BRAND

IDENTITY

THE LOGO

T R O V E R

TR

OV

ER

logotype

symb

ol

THE LOGO

THE VARIATIONS

R O V E Rlogotypesymbol

T R O V E R

T R O V E R

x

x

xT

RO

VE

R

THE CLEARSPACE

R O V E RR O V E R

V V

In order to avoid overlaping elements and to secure clear

visibility of the logo, no elements should be placed within

the speci�ed marked area (referred to as the negative

space). Please referred to this guide before putting any

graphic, text, or other elements alongside both the main

and secondary logos.

THE SIZE

15 mm(print)

T R O V E R

100 px(web)

100 px(web)

25 mm(print)

T R O V E R

R O V E R

R O V E R

While the size of the logo may

varied according to the plat-

form in which the logo is

applied, to keep the elements

of the logo visible, these are

the minimum size for logo for

both the printed and web

applications. There is no

predetermined maximum size

for the above use.

T R O V E R T R O V E R

THE COLOR

T R O V E R T R O V E R T R O V E R T R O V E R

On white background, the logo should appeared in its original colors.

However should the arised a circumstance when a coloured logo is

inappropiate, the logo can be colored to 50% black.

On coloured background and image,

the logo should only use white color.

T R O V E R T R O V E R T R O V E R T R O V E R

Monochrome logo application.

Do not stretch the logo

THE REGULATION

T R O V E R

Do not use the logotype without symbol

Do not change the proportion and distance between symbol

& logotype

Do not rotate the logo Do not use colors outside the approved color palette

Do not reverse the colors

T R O V E R

T R O V E R

T R O V E R T R O V E R T R O V E R

Do not add drop shadow or other stylized graphic

elements.

Do not use gradient �ll Do not re�ect the logo

Do not outline the logo Do not use colors without enough contrast

Do not use black, grey, or blue logo on coloured background

T R O V E RT R O V E RT R O V E R

T R O V E RT R O V E RT R O V E R

COLOR

PALETTE

r:2 #013343g:52 b:68

r:34 #22a7b9

#000000

#ffff f f f

g:168 b:186

SCHEME

TYPOGRAPHY

PRINT

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

G O U D Y O L D S T Y L E R E G U L A R

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

WEB

APPLICATION

T R O V E R

T R O V E R

T R O V E R

T R O V E R