trover guide
DESCRIPTION
ÂTRANSCRIPT
T R O V E R
b r a n d i d e n t i t y
&
s t y l e g u i d e
TROVER
CONTENT
BRAND IDENTITYthe logothe variationsthe clearspacethe sizethe colorsthe regulations
COLOR PALLETTE
TYPOGRAPHY
APPLICATIONS
the printed & digital
namecard
the web
3
5678
101214
16
19
22
20
23
21
TROVER
The T in the logo comes from Trover, representing an
impossible cube with a twist. I t conveys an allegory of
“problem needs solutions”.
The brand identity arrives from the idea that Trover is a
semi-corporate marketing consultant that is brimming
with fresh ideas.
The color palatte highlights the modernity, showing an
uptodate approach to daily issues. With geometrics,
solid lines, they enhanced the ‘ legality ’ and �rmness of
the brand, supporting its serious yet refreshing outlook
in marketing and profesional relations.
BRAND
IDENTITY
THE LOGO
T R O V E R
TR
OV
ER
logotype
symb
ol
THE LOGO
THE VARIATIONS
R O V E Rlogotypesymbol
T R O V E R
T R O V E R
x
x
xT
RO
VE
R
THE CLEARSPACE
R O V E RR O V E R
V V
In order to avoid overlaping elements and to secure clear
visibility of the logo, no elements should be placed within
the speci�ed marked area (referred to as the negative
space). Please referred to this guide before putting any
graphic, text, or other elements alongside both the main
and secondary logos.
THE SIZE
15 mm(print)
T R O V E R
100 px(web)
100 px(web)
25 mm(print)
T R O V E R
R O V E R
R O V E R
While the size of the logo may
varied according to the plat-
form in which the logo is
applied, to keep the elements
of the logo visible, these are
the minimum size for logo for
both the printed and web
applications. There is no
predetermined maximum size
for the above use.
T R O V E R T R O V E R
THE COLOR
T R O V E R T R O V E R T R O V E R T R O V E R
On white background, the logo should appeared in its original colors.
However should the arised a circumstance when a coloured logo is
inappropiate, the logo can be colored to 50% black.
On coloured background and image,
the logo should only use white color.
T R O V E R T R O V E R T R O V E R T R O V E R
Monochrome logo application.
Do not stretch the logo
THE REGULATION
T R O V E R
Do not use the logotype without symbol
Do not change the proportion and distance between symbol
& logotype
Do not rotate the logo Do not use colors outside the approved color palette
Do not reverse the colors
T R O V E R
T R O V E R
T R O V E R T R O V E R T R O V E R
Do not add drop shadow or other stylized graphic
elements.
Do not use gradient �ll Do not re�ect the logo
Do not outline the logo Do not use colors without enough contrast
Do not use black, grey, or blue logo on coloured background
T R O V E RT R O V E RT R O V E R
T R O V E RT R O V E RT R O V E R
COLOR
PALETTE
r:2 #013343g:52 b:68
r:34 #22a7b9
#000000
#ffff f f f
g:168 b:186
SCHEME
TYPOGRAPHY
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
G O U D Y O L D S T Y L E R E G U L A R
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
WEB
APPLICATION
T R O V E R
T R O V E R
T R O V E R
T R O V E R