trends in retail, health, food, beverages - keynote speaker
Post on 24-Jan-2017
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Patrick Dixon Chairman Global Change Ltd
TheFutureof(Almost)
Everything
Ins8tu8onalBlindness-beyonddataAllleadershipdecisionsaffectedbybias
By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?
90% world live in “emerging markets” China be as restrictive re tobacco as EU?30% of EU students use memory drugs ?my daughter’s life expectancy be >97 ?
By when will90% many retail sales lost in <2 seconds ?
Location be biggest factor in marketing ? 90% world live in “emerging markets”
China be as restrictive re tobacco as EU? 30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?
InGermanyandUK,66%ofgrocerymarketcontrolledbyonly4companies
InGermany37%controlledbydiscounters10grocersacrossEUcapture50%ofallsales
Whatabout2025?
FoodspendfellacrossEuropefrom2000-2012Salesbychainsgrew16%-egnon-fooditemsSalescapacitygrew40%soproduc8vityfell38%increaseincapacityofhypermarkets72%increaseincapacityofdiscountstores
FoodspendfellacrossEurope2000-2012Salesbychainsgrew16%-egnon-foodSalescapacitygrew40%soproducKvityfell38%increaseincapacityofhypermarkets72%increaseincapacityofdiscountstores
EXCITED or BORED
UKonlinegrocerysalesare10KmesthatinGermany6outof10buyfoodonline
Over4000roadhauliersinEU
Goldstandard:
18
By when will90% many retail sales lost in <2 seconds ?
Location be biggest factor in marketing ?90% world live in “emerging markets”
China be as restrictive re tobacco as EU? 30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?
LocaKonMarkeKng
isnextBIGTHING
Talking to customers on journey of life
Death of traditional marketing
90% all global data generated in last 2 years
Sales of canned food in Mexico store = demand for more steel tins in China
Big Data
Little Data often matters
most
By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?90% world live in “emerging markets”
China be as restrictive re tobacco as EU?30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?
85% of world population will be living in emerging
markets in 10 years
Europe Dying 4 couples to produce single great-grand child
1 million over 90 year olds in Italy in 12 years time
Title Text• Body Level One
– Body Level Two
• Body Level Three
– Body Level Four
» Body Level Five
!33
By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?
90% world live in “emerging markets”China be as restrictive re tobacco as EU?
30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?
$30bn pa1m die
By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?
90% world live in “emerging markets”China be as restrictive re tobacco as EU?
30% of EU students use memory drugs ?my daughter’s life expectancy be >97 ?
>65%spend>65yearsold>1billion>60by2020
Performance
Shift in retail health care from health treatment to life enhancement
•$15bn spend on cosmetic surgery in US (2012)•14.6 million procedures - up 5% in 12 months•6.1 million Botox treatments - up by 8%
Want to look better
Worn out Mitochondria – Energy Boost
R-alpha-lipoic acidAcetyl-L-carnitine
may be
Want to think better
•20% students in US use memory-enhancing drugs
43
• After 20 years - 80% alive v 50% on normal calories - or use Metformin • Less cancer, diabetes, heart disease, strokes, brain decay
Monkeys on diet live longer
By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?
90% world live in “emerging markets” China be as restrictive re tobacco as EU? 30% of EU students use memory drugs ?
my daughter’s life expectancy be >97 ?
1weekevery4
following coronary / stroke using adult stem cells
Repair Heart / Brain with stem cells
ReKnacellsfromadultskincells
Build Nanotech Robots
Less than £1000 per person
Slow or no ageing is a reality
• Rockfish, Turtles, some Whales
• No signs of getting old
Rougheye rockfish (Sebastes aleutianus) — 205 years Aldabra Giant Tortoise — 255 years Lobsters are believed to live 100 or more years Ocean Quahog clam — 405 years
Some animals do not “age” in normal way
40 years old today - 82 projection
Every year adds 3% to pension deficit
40 years old today - 82 projection82 + 5 (middle class)
Every year adds 3% to pension deficit
40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)
Every year adds 3% to pension deficit
40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)97 + 5 (therapies in 30 years)
Every year adds 3% to pension deficit
40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)97 + 5 (therapies in 30 years)102 + 5 (therapies in next 30 years)
Every year adds 3% to pension deficit
40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)97 + 5 (therapies in 30 years)102 + 5 (therapies in next 30 years)107 ??
Every year adds 3% to pension deficit
By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?
90% world live in “emerging markets” China be as restrictive re tobacco as EU?30% of EU students use memory drugs ?my daughter’s life expectancy be >97 ?
Patrick Dixon Chairman Global Change Ltd
Slides and Videos
globalchange.com @patrickdixon
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