trends in retail competition: private labels, brands and competition policy
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Trends in Retail Competition: Private Labels, Brands and Competition Policy
A Symposium on the Role of Private Labels in Competition between Retailers and between Suppliers
The Institute of European and Comparative Law in conjunction with the Centre for Competition Law and Policy
Oxford, 9 June 2005Sponsored by Bristows
CCLP (S) 04/05 (II)
Private Label
Their Role for Retailers&
Their Impact Upon Competition
Part II
Cloning III
£0.71£0.92
Selective Use of Shelf Space
• Height on the Fixture
• Lateral Position on the Fixture
• Multiple Facings
• Treatment of Private Label
In-Store Marketing Levers
95
100
105
110
0-15% 15-20% 30-35% 55-60%
POSITION ALONG FIXTURE
TRAFFIC FLOW
Indexed Sales - All Product Types
SA
LE
S I
ND
EX
100.0
105.9
103.8
100.5
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