brands versus private labels: fighting to win

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Page 1: Brands versus private labels: Fighting to win

Brands Versus Private Labels Fighting to Win

Page 2: Brands versus private labels: Fighting to win

Who is private label?

Page 3: Brands versus private labels: Fighting to win

What are private labels?

Page 4: Brands versus private labels: Fighting to win

WHY ARE PRIVATE LABELS PREFERED BY RETAILERS?

Page 5: Brands versus private labels: Fighting to win

WHY ARE PRIVATE LABELS PREFERED BY RETAILERS? LET’S LOOK AT ADVANTAGES

Page 6: Brands versus private labels: Fighting to win

HIGHER PROFIT MARGINS

Page 7: Brands versus private labels: Fighting to win

REDUCED DELIVERY COST

Page 8: Brands versus private labels: Fighting to win

ELIMINATE MIDDLE MAN

Page 9: Brands versus private labels: Fighting to win

DIFFERNTIATE RETAILERS

Page 10: Brands versus private labels: Fighting to win

SET YOUR OWN PRICE

Page 11: Brands versus private labels: Fighting to win

SET YOUR OWN PRICE

Page 12: Brands versus private labels: Fighting to win

Private Label Brands in Indian Retail Industry

COMPANY NAME DEGREE OF PENETRATION

TRENT 90%

RELIANCE RETAIL 80%

PANTALOON 75%

NILGIRIS 38%

PIRAMYD 30%

FOOD WORLD 22%

Page 13: Brands versus private labels: Fighting to win
Page 14: Brands versus private labels: Fighting to win

IMPROVED QUALITY PRODUCTS

Page 15: Brands versus private labels: Fighting to win

IMPROVED QUALITY PRODUCTS

Page 16: Brands versus private labels: Fighting to win

EUROPEAN PRIVATE LABEL SUCCESS

Page 17: Brands versus private labels: Fighting to win

ENTRY INTO NEW PRODUCT CATEGORY

Page 18: Brands versus private labels: Fighting to win

WHAT HAPPENS TO NATIONAL BRANDS?

Page 19: Brands versus private labels: Fighting to win

WHAT HAPPENS TO NATIONAL BRANDS?

NO

Page 20: Brands versus private labels: Fighting to win

PEOPLE STILL LOVE BRANDS

Page 21: Brands versus private labels: Fighting to win

BRANDS ARE ESTABLISHED

Page 22: Brands versus private labels: Fighting to win

STRONG ECONOMY BUILDS STRONG BRAND

Page 23: Brands versus private labels: Fighting to win

BRANDS ATTRACT CUSTOMERS TO STORES

Page 24: Brands versus private labels: Fighting to win

SHOULD BRANDS MANUFACTURE FOR PRIVATE-LABELS THEN? LET’S LOOK AT ADVANTAGES

Page 25: Brands versus private labels: Fighting to win

USE OF EXCESS MANUFA-CTURING

CAPACITY

Page 26: Brands versus private labels: Fighting to win

BETTER CONTROL OVER MARKET

Page 27: Brands versus private labels: Fighting to win

COMPETITIVE ADVANTAGE

Page 28: Brands versus private labels: Fighting to win

LET’S LOOK AT THE DISADVANTAGE

Page 29: Brands versus private labels: Fighting to win

INCREASED MANUFACTURING COMPLEXITIES

Page 30: Brands versus private labels: Fighting to win

BAD RELATIONS WITH RETAILERS

Page 31: Brands versus private labels: Fighting to win

CAN HURT YOUR BRAND

Page 32: Brands versus private labels: Fighting to win

CAN HURT YOUR BRAND

Page 33: Brands versus private labels: Fighting to win

•Do Private Label Audit •Evaluate Business on Full costs Rather than Incremental cost •Examine the Side Effects •Close the Excess Capacity

Page 34: Brands versus private labels: Fighting to win

DEFENSE STRATEGY?

LET’S LOOK AT THEM

Page 35: Brands versus private labels: Fighting to win

MAKE BRAND STRONG INVEST IN EQUITY

Page 36: Brands versus private labels: Fighting to win

INNOVATE CAUTIOUSLY

Page 37: Brands versus private labels: Fighting to win

BUILD RELATIONSHIP

Page 38: Brands versus private labels: Fighting to win

MANAGE EACH CATEGORY KNOW YOUR PRODUCT

Page 39: Brands versus private labels: Fighting to win

CAPTURE THE RETAIL SPACE

Page 40: Brands versus private labels: Fighting to win

DON’T UNDERESTIMATE PRIVATE LABELS

Page 41: Brands versus private labels: Fighting to win

RECAP THREAT BY PRIVATE LABELS BRANDS v/s MANUFACTURERS SHOULD BRAND MANUFACTURE PRIVATE LABELS?

EVALUATE PRIVATE LABELS DEFENSE STRATEGIES

Page 42: Brands versus private labels: Fighting to win

THIS SLIDES WERE CREATED BY SANKET. SHAH VJTI,MUMBAI DURING AN INTERNSHIP BY PROF. SAMEER MATHUR,IIM-LUCKNOW www.IIMInternship.com