trends disrupting consumer behavior - presentation for the dallas digital summit

@kyleplacy

@kyleplacy

What do I do?

I am a marketer.

I’ve written 3 books.

Director, Global Content

Salesforce Marketing Cloud

@kyleplacy

trends vs reality

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Click the center icon >>>>>

and browse for the image you want

to insert.

IF IMAGE INSERTS IN FRONT OF

FOOTER,

Right click on the image and

Select Arrange/Send to Back

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What’s next?

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What’s now?

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one.

Moments Matter

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two.

ConnectedConsumer

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Mobility is about

creating seamless

experiences.

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Mobility is about

helping not selling.

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Mobility is about

transforming the

experience.

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83% of US consumers

research products while

in-store on their phone.Our Mobile Planet by Google

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What happens when 5 billion* additional peoplejoin the Internet?

*this number is completely made up but means A LOT of people

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$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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three.

AudienceEffect

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Most people think our

main competitors are

Yahoo! and Bing. It’s

actually Amazon.Eric Schmidt, Chairman, Google

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via ben-evans.com

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via ben-evans.com

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via ben-evans.com

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There is one thing they

all have in common…

They own the audience.

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four.

ContentPersonalization

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Increase in revenue when utilizing

personalized content

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It’s about moving frompush to personalized.

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five.

Collaborative Consumption

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An economic model where creation, ownership and access are shared between people and corporations.Crowd Companies

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@kyleplacy #mixwest14

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@kyleplacy #mixwest14

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For every 1 percent increase in the

number of Airbnb bookings, there is a

.05 percent decrease in hotel

revenue.Study by Boston University 2013

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@kyleplacy #DMAI14

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six.

HumanizingAutomation

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We must move from numbers

keeping score to numbers that drive

better actions.

David Walmsley

Head of Multichannel

Marks & Spencer

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How do we make one department’s outputs another department’s

inputs?

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Percent of Marketers Rating Cross-Functional Relationships

as Absolutely Critical/Very Important

86%

Head of

SalesCEO

Head of

ProductCOO CFO

78% 70% 67% 56% 37%

CIO

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You are not marketers.

@kyleplacy

You are not technology experts.

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or business professionals.

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You are experience makers and managers.

@kyleplacy

It starts with data and ends with the experience.

It is the only thing that makes you relevant.