trend 2012
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New DirectionsTrend PredictionSportswear S/S12
Contents
Introduction
Future
4-13
jpeg 14-23
Disaster 24 - 33
Back to basics 34-43
Overview of colours 44
Reference 45
The society we live in entering into a time of re-invention, rejuvenation and exploration. Consumers value the concept of time and to have clear definined aspects of our lives to be expressed by our individualism. They are moving forward with new ideas, passing through time with a need to play, escape and explore.
It is time to leave the past behind.
Spring/Summer 2012 marks an era which emphasizes a more wholesome existence by replacing the material goods we were once fans inthe pre-recession society with a broader vision of the world. Consumers are adapting to a new way of living based on a future which combines technology with a sense of consideration and awareness of society’s responsibility.sportswear design extends beyond aesthetically pleasing garments. tech-nology meets creativity as the leading fashion trends.Futuristic trend focuses on the prod-uct’s value by emphasizing innovation and performance. Innovation repre-sents the search for new discoveries and solutions with an accelerated sense of urgency as we seek a stable path for future growth and renewed opportunity.Crossing the boundary between tech-nology and street fashion, multi- func-tional activewear combines versatility and functional features with urban cool.
futuristic
5
inspiration
6
7
Tones
growth
expansion
development
structure
construction
technology
smooth
iridescent
geometric
shape
minimalism
PANTONE 7547C
PANTONE 2705C
PANTONE 431C
PANTONE 7542C
PANTONE COOLGREY 11C
PANTONE 5424C
PANTONE 656C
colour
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shape
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Key pieces
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fabric
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Futurtistic trend focuses on a drive to achieve excellence during competitive sports. The focus on comfort and
sophisticated fabrics which offer functionality and essential support for multiple sports, while combining the
best of technology and cutting-edge design.
Garments emphasize form and are designed like carved armor to fit and excentuate the body, while featuring
ergonomic cuts and detail.
The womens sportswear market moves away from girly styles in favor of sophisticated “combat” looks which
combine protection, resistance and support. High-tech functional garments must be extremely flexible for ulti-
mate levels of mobility.
futuristic
Summery of trend
13
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A vivid color palette and a range of tones with uneven textures and bold colour blocking are key style features for this trend that is de-fined by a colorful play on graphics and logos.
Colourful design, dynamic versatil-ity, comfort and protection fullfil the needs of the consumer by the use of dynamic shapes, fabrics and prints aiming to create an innova-tive way consumers see sport-wear.
High-performance activewear for cross-training, running and fitness demands supportive and breath-able garments creating a perfect link between functionality and design. Gym wear is energized with seamless technology which provides an unbeatable combina-tion of comfort, versatility and performance. Consumers require colour to keep their minds focused and motivated. We crave bright and boldness to enchance emotion and stamina.
The body demands functional and breathable garments which is in-tuning to the needs of competitive sports. High-tech functional gar-ments must be extremely flexible and guarantee temperature regu-lation and moisture management. Innovation in technology sets the standard for the jpeg trend. unique and diverse fabrics contin-ue to open new creative windows which inspire a new generation of state-of-the art products that express the latest trends within the sportswear world and are in perfect harmony with the environ-ment.jPEG
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inspiration
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Pantone 653C
Pantone 1675C
Pantone 7506C
Pantone 393C
Pantone 262C
Pantone 7510C
Pantone 7416C
Pantone 363C
ClashingBlockUneven texturesCADGeometricFloralsChunkyDetailSurface designOverlay design
Colour
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Shape
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Fabric
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The search for performance for outdoor wear translates into garments with a high degree of com-fort and supportive shaping. Seamless knitting technology creates shapes that are closer to the body for a more fitted silhouette, and design focuses on protection and safety. Ergonomic cuts integrate protective patches on the elbows and knees.The focus is on products with simple shapes made for comfort that blur the line between ready-to-wear and activewear. Garments are infused with an energetic color palette of sharp bright tones in vivid combinations. Bleached bright colors of ocean blue alongside acid yellow making sportswear fun and functual.
jPEG
Summery of trend
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As we are still in the midst of a recession, structure and comfort plays a big part in our daily lives. Conformity and tradition mixed with angular cuts and architectur-al shapes give us that confidence. A high level of protection is essen-tial in sports involving sustained physical activity in extreme con-ditions. Advances in smart fibre and fabric technologies focus on protecting the body while provid-ing optimal support.
Angular cuts revolve around spiky shoulders and sleeves; keep lower halves simple. loose shapes mixed with sharpe tailoring help us for-get about the economic climate.
Nature provides the inspiration for sports fabrics that challenge the elements and which require tough, durable garments with engi-neered ergonomic features.Support and style meet in ac-tivewear that explores the bounda-ries of endurance, performance and aesthetics. Reinforced knees, elbows and shoulders allow for wear and tear and place the focus on yarns that offer flexibility as well as protection.
The emphasis is on lightness in these protective products which enhance performance.Athletes seek the best for pro-tection and performance. Daring and liberated, sports-wear is breaking all the rules by combining individualistic mixes of retro and futuristic elements to create an image that embodies contradiction. Stripes, graffiti and fractal images are inspired by digital technology and eclectic urban elements.A vivid multi-colored palette domi-nates stripes and solid colors. Graphic motifs and burn-out ef-fects in black and ultra-white are mixed with a strong primary con-trast. The color range creates an energetic feel perfect for the athlete.
DISASTER25
Inspiration
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Pantone 400C
Pantone Coolgrey 11C
Pantone 7541C
Pantone 1805C
Pantone 453C
Pantone Black 7C
Pantone Coolgrey 1C
Pantone 7944C
AngularDestructionPaddingArmourLayeringRestrictLinearDrapeFlashSharpRepeated
Colour
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Shape
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herve leger
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Fabric
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DISASTER
Worn with rebellious attitude this daring trend is based on a fusion of grunge aesthetics, graphic mo-tifs, and recycled urban elements. Cool and trendy, the market takes its inspiration from the street by wearing modern assertive cuts and strikingly harsh edges.This collection is emphasized by a color range of deep tones of ink, dark teal and mineral gray which contrasts with the energy of ultra-bright silver with sophisticated shine. Black contrasts with touches of brilliant red. Ultra- daring edges combine with color splashes and graffiti.Unusual fabric treatments and lacquered surfaces are accented with subtle sparkle, burn-outs, raw edges and hazy transparency. Netting and mesh are animated with micro-geometric patterns.
Summery of trend
33
We consume less, and in the world of fashion, this means recycling, re-utilizing buttons, ribbons, hooks and cords and patchwork, a return to crafting, learning to knit and crochet, and to accessorize.This makes it a season of contrasts and alternatives, a time to lead not follow, not professing one clear path but instead allowing a scope for diversity, fusion and an ability to construct our own unique looks.Color plays a powerful role in this invention. Neutral, soft saturation is essential with colors that are warm and positive. There is a sense of glowing that comes not only from the level of color, but also in sheen and metallic finishes.Yarns and fabrics equally express developed interest by creat-ing surface effects of all types: textures, sheen, diffused aspects and surface hair, and multi-color looks achieved through blending, twisting and printing. A time to be showy and expressive, novelty yarns and fabric developments overtake re-works of blends, and this is where the newness emerges.
The contemporary approach to activewear combines sports, leisure activities, wellness and comfort. Multi-functional bodywear success-fully blends style with cutting-edge technology, and state-of-the-art fibers inspire new ways to wear activewear from day into night. Eco-friendly yarns provide the perfect synergy between protection, well-being and ecology.The quest for performance begins with essential base layers which provide a high degree of support and protection. Breathable and ultra- fitted, these garments are ergonomically designed to include variegated panels providing defini-tion and reinforcement. Dynamic contours ensure zone-specific compression while adding stretch and breathability.The search for harmony and stabil-ity has resulted in increased interest in sports such as yoga and tai chi whose meditative aspects maintain optimum health and relieve stress. Close-fitting seamless garments provide excel
lent mobility in the yoga studio and loose-fitting “after” garments ensure freedom of movement with maximum comfort.Fashionably styled fitness and dancewear meet in an energetic range of innovative products made from technical performance fabrics. Light-weight sports bras provide maximum support with minimum construction. Color is the key, and vibrant combinations of patterns and textures add piz-zazz to solid knits.
Back to Basics35
Inspiration
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Key pieces
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Colour
Pantone Black 7C Pantone 625C
Pantone 7518C Pantone 7497C
Pantone 7407C Pantone 7535C
Pantone 2708C Pantone Coolgrey 1C
SoftNaturalOrganicFloatGlassworkCarpentryShapesPrinted
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Shape
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Fabric
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Simple shapes dominate combined with hard edges resembling rough textures of cracked earth, man made structures and worn pieces. meshes combine with crackly crepes and matte surfaces in natural tones. An intense color palette features vivid combinations accented with touches of metal. Hues of cool grey are contrasted with warm accents of red. the colors of nature combine with subtle greys and faded chalk tones are the basis of this trend.
Back to Basics
Summery of trend
43
Colour overview
44
References
Futuristic
4.http://bit.ly/fCl8nT
6. http://bit.ly/eNIKNi
http://bit.ly/SFm17
http://bit.ly/i1TmkX
http://bit.ly/gM7tQZ
http://bit.ly/i8Ja9i
http://bit.ly/i8Ja9i
http://bit.ly/f7vyfL
http://bit.ly/fzQIVg
http://bit.ly/hsbsFs
http://bit.ly/e1vSQc
http://bit.ly/gNF50k
http://bit.ly/dQdzyA
http://bit.ly/gZptft
http://bit.ly/hlOKBi
http://bit.ly/hv0j3b
http://bit.ly/euNyvn
http://bit.ly/h3pqNQ
http://bit.ly/hmQcV6
http://bit.ly/dMBwjr
http://bit.ly/h3pqNQ
http://bit.ly/e5aBH8
8. http://bit.ly/idnfpw
http://bit.ly/h8OygW
http://bit.ly/idnfpw
9http://bit.ly/i8o85Q
http://bit.ly/g2IHXf
http://bit.ly/eB0BMC
http://bit.ly/g2IHXf
http://bit.ly/i8o85Q
http://www.style.com/trendss-
hopping/trendreport/011811_
Trend_Reports/SeeingTheLight
jpeg
10.http://bit.ly/hy1gzg
12http://bit.ly/g18xMc
http://bit.ly/dUEdog
http://bit.ly/fA8fZX
http://bit.ly/h1WmLi
http://bit.ly/fPQsUr
http://bit.ly/9sIQSE
http://bit.ly/b5axB7
http://bit.ly/YVpNA
http://bit.ly/eRkftq
own photography
14.http://bit.ly/aOmR2C
http://bit.ly/gfr3dN
http://bit.ly/hwtWwh
http://bit.ly/hNnXF5
http://bit.ly/gICjv0
http://bit.ly/fzz7Gm
15.http://bit.ly/gYOV4M
http://bit.ly/gYOV4M
http://bit.ly/gYOV4M
http://bit.ly/eFH8Ud
http://bit.ly/i4xrx4
http://bit.ly/eMAAPU
http://bit.ly/epZ5Ol
http://bit.ly/fIh307
http://bit.ly/foKgAj
http://bit.ly/fm4GhC
http://bit.ly/hPsweK
http://bit.ly/fTNi6C
http://bit.ly/fldTtT
Head shots - Images at Fashion
week
Shoes - Image at Fashion Week
Hairr – Image at Fashion week
Back to Basics
22.http://bit.ly/eR5Rtx
24. http://bit.ly/eR5Rtx
my own image
my own image
http://bit.ly/fA8fZX
26.http://bit.ly/gwUPWR
http://bit.ly/cCcvon
27.http://bit.ly/ffP3LB
http://bit.ly/ghQkVf
http://bit.ly/eR5Rtx
http://bit.ly/fRFZxW
http://bit.ly/hFdcts
http://bit.ly/flNksu
Alnwick Castle
http://bit.ly/fqvZOG
Wood
http://bit.ly/exhQKa
http://bit.ly/dZrBO7
http://bit.ly/gB1qX9
http://bit.ly/i3P5Ee
http://www.google.co.uk/imgres?imgurl=http://thewom-ensroom.typepad.com/.a/6a0105356c398f970c0120a90a7b82970b-800wi&imgrefurl=http://thewomensroom.typepad.com/the_womens_room/2010/03/we-love-crochet-squares.html&usg=__N1tlZBg1dnlZXb9aLPDlBiGGXig=&h=686&w=800&sz=81&hl=en&sta
Disaster
16.http://bit.ly/g3y8Jl
18.http://bit.ly/innDl
http://bit.ly/f6tnrr
http://bit.ly/ht7QgW
http://bit.ly/eAESzS
http://bit.ly/gb1Yy5
http://bit.ly/hDbSXH
http://bit.ly/ifRn8R
http://bit.ly/f3BjPe
http://bit.ly/ghc527
http://bit.ly/fD6WgI
20.http://bit.ly/fgJBoq
http://bit.ly/gZJOQG
h.ttp://bit.ly/98ve9D
http://bit.ly/hnmHBk
http://bit.ly/eVj3QA
http://bit.ly/fR4L1k
21.http://bit.ly/fknyCp
http://bit.ly/fknyCp
http://bit.ly/eze8ls
http://bit.ly/hgT6zA
http://bit.ly/gNzTEH
http://bit.ly/ffiSfP
http://bit.ly/dOeJeL
http://bit.ly/eKqJBw
http://bit.ly/fagIWu
http://bit.ly/gLZTgD
http://bit.ly/dLUoNx
http://bit.ly/howWEw
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http://bit.ly/e1zLwp
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