New DirectionsTrend PredictionSportswear S/S12

Contents

Introduction

Future

4-13

jpeg 14-23

Disaster 24 - 33

Back to basics 34-43

Overview of colours 44

Reference 45

The society we live in entering into a time of re-invention, rejuvenation and exploration. Consumers value the concept of time and to have clear definined aspects of our lives to be expressed by our individualism. They are moving forward with new ideas, passing through time with a need to play, escape and explore.

It is time to leave the past behind.

Spring/Summer 2012 marks an era which emphasizes a more wholesome existence by replacing the material goods we were once fans inthe pre-recession society with a broader vision of the world. Consumers are adapting to a new way of living based on a future which combines technology with a sense of consideration and awareness of society’s responsibility.sportswear design extends beyond aesthetically pleasing garments. tech-nology meets creativity as the leading fashion trends.Futuristic trend focuses on the prod-uct’s value by emphasizing innovation and performance. Innovation repre-sents the search for new discoveries and solutions with an accelerated sense of urgency as we seek a stable path for future growth and renewed opportunity.Crossing the boundary between tech-nology and street fashion, multi- func-tional activewear combines versatility and functional features with urban cool.

futuristic

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inspiration

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Tones

growth

expansion

development

structure

construction

technology

smooth

iridescent

geometric

shape

minimalism

PANTONE 7547C

PANTONE 2705C

PANTONE 431C

PANTONE 7542C

PANTONE COOLGREY 11C

PANTONE 5424C

PANTONE 656C

colour

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shape

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Key pieces

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fabric

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Futurtistic trend focuses on a drive to achieve excellence during competitive sports. The focus on comfort and

sophisticated fabrics which offer functionality and essential support for multiple sports, while combining the

best of technology and cutting-edge design.

Garments emphasize form and are designed like carved armor to fit and excentuate the body, while featuring

ergonomic cuts and detail.

The womens sportswear market moves away from girly styles in favor of sophisticated “combat” looks which

combine protection, resistance and support. High-tech functional garments must be extremely flexible for ulti-

mate levels of mobility.

futuristic

Summery of trend

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A vivid color palette and a range of tones with uneven textures and bold colour blocking are key style features for this trend that is de-fined by a colorful play on graphics and logos.

Colourful design, dynamic versatil-ity, comfort and protection fullfil the needs of the consumer by the use of dynamic shapes, fabrics and prints aiming to create an innova-tive way consumers see sport-wear.

High-performance activewear for cross-training, running and fitness demands supportive and breath-able garments creating a perfect link between functionality and design. Gym wear is energized with seamless technology which provides an unbeatable combina-tion of comfort, versatility and performance. Consumers require colour to keep their minds focused and motivated. We crave bright and boldness to enchance emotion and stamina.

The body demands functional and breathable garments which is in-tuning to the needs of competitive sports. High-tech functional gar-ments must be extremely flexible and guarantee temperature regu-lation and moisture management. Innovation in technology sets the standard for the jpeg trend. unique and diverse fabrics contin-ue to open new creative windows which inspire a new generation of state-of-the art products that express the latest trends within the sportswear world and are in perfect harmony with the environ-ment.jPEG

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inspiration

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Pantone 653C

Pantone 1675C

Pantone 7506C

Pantone 393C

Pantone 262C

Pantone 7510C

Pantone 7416C

Pantone 363C

ClashingBlockUneven texturesCADGeometricFloralsChunkyDetailSurface designOverlay design

Colour

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Shape

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Fabric

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The search for performance for outdoor wear translates into garments with a high degree of com-fort and supportive shaping. Seamless knitting technology creates shapes that are closer to the body for a more fitted silhouette, and design focuses on protection and safety. Ergonomic cuts integrate protective patches on the elbows and knees.The focus is on products with simple shapes made for comfort that blur the line between ready-to-wear and activewear. Garments are infused with an energetic color palette of sharp bright tones in vivid combinations. Bleached bright colors of ocean blue alongside acid yellow making sportswear fun and functual.

jPEG

Summery of trend

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As we are still in the midst of a recession, structure and comfort plays a big part in our daily lives. Conformity and tradition mixed with angular cuts and architectur-al shapes give us that confidence. A high level of protection is essen-tial in sports involving sustained physical activity in extreme con-ditions. Advances in smart fibre and fabric technologies focus on protecting the body while provid-ing optimal support.

Angular cuts revolve around spiky shoulders and sleeves; keep lower halves simple. loose shapes mixed with sharpe tailoring help us for-get about the economic climate.

Nature provides the inspiration for sports fabrics that challenge the elements and which require tough, durable garments with engi-neered ergonomic features.Support and style meet in ac-tivewear that explores the bounda-ries of endurance, performance and aesthetics. Reinforced knees, elbows and shoulders allow for wear and tear and place the focus on yarns that offer flexibility as well as protection.

The emphasis is on lightness in these protective products which enhance performance.Athletes seek the best for pro-tection and performance. Daring and liberated, sports-wear is breaking all the rules by combining individualistic mixes of retro and futuristic elements to create an image that embodies contradiction. Stripes, graffiti and fractal images are inspired by digital technology and eclectic urban elements.A vivid multi-colored palette domi-nates stripes and solid colors. Graphic motifs and burn-out ef-fects in black and ultra-white are mixed with a strong primary con-trast. The color range creates an energetic feel perfect for the athlete.

DISASTER25

Inspiration

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27

Pantone 400C

Pantone Coolgrey 11C

Pantone 7541C

Pantone 1805C

Pantone 453C

Pantone Black 7C

Pantone Coolgrey 1C

Pantone 7944C

AngularDestructionPaddingArmourLayeringRestrictLinearDrapeFlashSharpRepeated

Colour

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Shape

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herve leger

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Fabric

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DISASTER

Worn with rebellious attitude this daring trend is based on a fusion of grunge aesthetics, graphic mo-tifs, and recycled urban elements. Cool and trendy, the market takes its inspiration from the street by wearing modern assertive cuts and strikingly harsh edges.This collection is emphasized by a color range of deep tones of ink, dark teal and mineral gray which contrasts with the energy of ultra-bright silver with sophisticated shine. Black contrasts with touches of brilliant red. Ultra- daring edges combine with color splashes and graffiti.Unusual fabric treatments and lacquered surfaces are accented with subtle sparkle, burn-outs, raw edges and hazy transparency. Netting and mesh are animated with micro-geometric patterns.

Summery of trend

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We consume less, and in the world of fashion, this means recycling, re-utilizing buttons, ribbons, hooks and cords and patchwork, a return to crafting, learning to knit and crochet, and to accessorize.This makes it a season of contrasts and alternatives, a time to lead not follow, not professing one clear path but instead allowing a scope for diversity, fusion and an ability to construct our own unique looks.Color plays a powerful role in this invention. Neutral, soft saturation is essential with colors that are warm and positive. There is a sense of glowing that comes not only from the level of color, but also in sheen and metallic finishes.Yarns and fabrics equally express developed interest by creat-ing surface effects of all types: textures, sheen, diffused aspects and surface hair, and multi-color looks achieved through blending, twisting and printing. A time to be showy and expressive, novelty yarns and fabric developments overtake re-works of blends, and this is where the newness emerges.

The contemporary approach to activewear combines sports, leisure activities, wellness and comfort. Multi-functional bodywear success-fully blends style with cutting-edge technology, and state-of-the-art fibers inspire new ways to wear activewear from day into night. Eco-friendly yarns provide the perfect synergy between protection, well-being and ecology.The quest for performance begins with essential base layers which provide a high degree of support and protection. Breathable and ultra- fitted, these garments are ergonomically designed to include variegated panels providing defini-tion and reinforcement. Dynamic contours ensure zone-specific compression while adding stretch and breathability.The search for harmony and stabil-ity has resulted in increased interest in sports such as yoga and tai chi whose meditative aspects maintain optimum health and relieve stress. Close-fitting seamless garments provide excel

lent mobility in the yoga studio and loose-fitting “after” garments ensure freedom of movement with maximum comfort.Fashionably styled fitness and dancewear meet in an energetic range of innovative products made from technical performance fabrics. Light-weight sports bras provide maximum support with minimum construction. Color is the key, and vibrant combinations of patterns and textures add piz-zazz to solid knits.

Back to Basics35

Inspiration

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Key pieces

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Colour

Pantone Black 7C Pantone 625C

Pantone 7518C Pantone 7497C

Pantone 7407C Pantone 7535C

Pantone 2708C Pantone Coolgrey 1C

SoftNaturalOrganicFloatGlassworkCarpentryShapesPrinted

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Shape

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Fabric

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Simple shapes dominate combined with hard edges resembling rough textures of cracked earth, man made structures and worn pieces. meshes combine with crackly crepes and matte surfaces in natural tones. An intense color palette features vivid combinations accented with touches of metal. Hues of cool grey are contrasted with warm accents of red. the colors of nature combine with subtle greys and faded chalk tones are the basis of this trend.

Back to Basics

Summery of trend

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Colour overview

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References

Futuristic

4.http://bit.ly/fCl8nT

6. http://bit.ly/eNIKNi

http://bit.ly/SFm17

http://bit.ly/i1TmkX

http://bit.ly/gM7tQZ

http://bit.ly/i8Ja9i

http://bit.ly/i8Ja9i

http://bit.ly/f7vyfL

http://bit.ly/fzQIVg

http://bit.ly/hsbsFs

http://bit.ly/e1vSQc

http://bit.ly/gNF50k

http://bit.ly/dQdzyA

http://bit.ly/gZptft

http://bit.ly/hlOKBi

http://bit.ly/hv0j3b

http://bit.ly/euNyvn

http://bit.ly/h3pqNQ

http://bit.ly/hmQcV6

http://bit.ly/dMBwjr

http://bit.ly/h3pqNQ

http://bit.ly/e5aBH8

8. http://bit.ly/idnfpw

http://bit.ly/h8OygW

http://bit.ly/idnfpw

9http://bit.ly/i8o85Q

http://bit.ly/g2IHXf

http://bit.ly/eB0BMC

http://bit.ly/g2IHXf

http://bit.ly/i8o85Q

http://www.style.com/trendss-

hopping/trendreport/011811_

Trend_Reports/SeeingTheLight

jpeg

10.http://bit.ly/hy1gzg

12http://bit.ly/g18xMc

http://bit.ly/dUEdog

http://bit.ly/fA8fZX

http://bit.ly/h1WmLi

http://bit.ly/fPQsUr

http://bit.ly/9sIQSE

http://bit.ly/b5axB7

http://bit.ly/YVpNA

http://bit.ly/eRkftq

own photography

14.http://bit.ly/aOmR2C

http://bit.ly/gfr3dN

http://bit.ly/hwtWwh

http://bit.ly/hNnXF5

http://bit.ly/gICjv0

http://bit.ly/fzz7Gm

15.http://bit.ly/gYOV4M

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http://bit.ly/eFH8Ud

http://bit.ly/i4xrx4

http://bit.ly/eMAAPU

http://bit.ly/epZ5Ol

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http://bit.ly/fm4GhC

http://bit.ly/hPsweK

http://bit.ly/fTNi6C

http://bit.ly/fldTtT

Head shots - Images at Fashion

week

Shoes - Image at Fashion Week

Hairr – Image at Fashion week

Back to Basics

22.http://bit.ly/eR5Rtx

24. http://bit.ly/eR5Rtx

my own image

my own image

http://bit.ly/fA8fZX

26.http://bit.ly/gwUPWR

http://bit.ly/cCcvon

27.http://bit.ly/ffP3LB

http://bit.ly/ghQkVf

http://bit.ly/eR5Rtx

http://bit.ly/fRFZxW

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Alnwick Castle

http://bit.ly/fqvZOG

Wood

http://bit.ly/exhQKa

http://bit.ly/dZrBO7

http://bit.ly/gB1qX9

http://bit.ly/i3P5Ee

http://www.google.co.uk/imgres?imgurl=http://thewom-ensroom.typepad.com/.a/6a0105356c398f970c0120a90a7b82970b-800wi&imgrefurl=http://thewomensroom.typepad.com/the_womens_room/2010/03/we-love-crochet-squares.html&usg=__N1tlZBg1dnlZXb9aLPDlBiGGXig=&h=686&w=800&sz=81&hl=en&sta

Disaster

16.http://bit.ly/g3y8Jl

18.http://bit.ly/innDl

http://bit.ly/f6tnrr

http://bit.ly/ht7QgW

http://bit.ly/eAESzS

http://bit.ly/gb1Yy5

http://bit.ly/hDbSXH

http://bit.ly/ifRn8R

http://bit.ly/f3BjPe

http://bit.ly/ghc527

http://bit.ly/fD6WgI

20.http://bit.ly/fgJBoq

http://bit.ly/gZJOQG

h.ttp://bit.ly/98ve9D

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21.http://bit.ly/fknyCp

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http://bit.ly/e1zLwp

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