travel website visits, men vs women: china
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Hitwise Data for Web in Travel – China
17 February 2012
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Airline and travel related websites have higher visits from Male users than Female users in China.
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Top 10 Travel Agencies Websites visited by Female users - Kuxun is the top website but the proportion of its female visits is still relatively low.
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Top 10 Travel Agencies Websites visited by Male users – Kuxun has higher Male visits among the top sites.
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Top 10 Destination & Accommodation Websites visited by Female users – relatively lower than Male users in overall visits
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Top 10 Destination & Accommodation Websites visited by Male users – relatively higher than Female users in overall visits
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Top 10 Airline Websites visited by Female users – relatively higher Female representation for Shandong Airlines compared to others
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Top 10 Airline Websites visited by Male users – China Easter Airlines & Cebu Pacific Air tends to have more Male visits.
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Appendix
§ Segmented Visits - share of visits to a website by female users in the category
§ Segmented Rate - percentage of female users' visit out of the overall share of visits of a website in the category
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© 2010 Experian Limited. All rights reserved.
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