transmedia sf first meetup jan 30 2012

What is Transmedia?

(let's ask the experts...)

JEFF GOMEZJEFF GOMEZSTARLIGHT RUNNERSTARLIGHT RUNNER

The art of conveying a The art of conveying a rich message, theme or rich message, theme or

storyline to a mass storyline to a mass audience using multiple audience using multiple

media platforms, such as media platforms, such as ads, books, videogames, ads, books, videogames,

comics and movies. comics and movies.

Henry JenkinsConvergence Culture

Transmedia storytelling represents a process where

integral elements of a fiction get dispersed systematically across

multiple delivery channels for the purpose of creating a unified and coordinated entertainment

experience.

"In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story.

To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right.

Robert Prattenwww.transmediastoryteller.com

The Why of Transmedia

WHY SAN FRANCISCO ?WHY SAN FRANCISCO ?

We are looking to Create the best Transmedia projects here.

We want to SF to become a hub of the convergence industry.

We are ad people, game designers, film makers, programmers, app creators,

business people, artists and visionaries.This is not just an idea - this is happening now as we are going forth and creating it - and we would like all of you to join us and

move this forward

Our vision

Branding, marketing, can utilize crossplatform media to sell products

Produce the narratives, messages and stories into media content: film, video, games, twitter feeds, stories

An educational salon - this meetup is its first offering

A media-tech and creative incubator – geared to develop fledgling startups and projects

Who Am I?

Thank You!