transitioning into ux: general assembly hong kong 2015

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be something!

Transitioning to UX

F eb 2015

Business Strategists

IA, Library science

Technology

Graphic Designers

Copywriters Content strategists

HCI UI Engineers

Researchers

Product Managers

Industrial Designers

Architects

Front End Dev

Others???

• Why is UX valuable to business?

• What is UX? How do we create that value?

• How can you begin to develop the skills that deliver that value?

It’s a question of value

Digital is part of almost every product/service experienceThe “Digital” is silent Digital media Digital services Digital communication Digital marketing Digital technology

Small players are disrup.ng big ecosystems

Value of Human Centred Design

OK, so what is UX?

UX, UI, CX, IXD, XD, HCI, HCD, UCD,IA, PX, WTF…

iPhone

Human Factors & Ergonomics

Cognitive Psych WWWGUI

“Scandanavian” approach

(2000s)

(2020s)(1980s)(1960s)(1940s)

GUI design

Pilot error

IA IXD ?Lean UX

“Ambient Digital”

ContextContext

Proposition

Structure & Flow

Interaction

User Interface

Design in context

An exercise in

Context

ContextContext

Proposition

Structure & Flow

Interaction

User Interface

Goals Delight

Persuasion Usefulness

Usability

Usability• “If something is “usable” it means that …A person of average (or below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than its worth.” -Steve Krug

• “Intuitive” actually just means self evident (or at least self-explanatory)

Usefulness

Persuasion

Delight

Key UX Skillsets: How do we create value?• User research: Understand and models who the users are and what they need and want, as well as testing prototypes and products.

• UX Strategy: Define strategy for product/service that supports customer, business & brand.

• Information Architecture: Design how content is organised, structured and described.

• Interaction design: Design flows, interactions and affordances.

• Content strategy: Design, create/source and govern content in the product.

• Visual design: Design and maintain appealing visual style and branding that supports the experience.

• Prototyping: Create model interactive products/interfaces

• Development and Development support: Code applications that users interact with or support integration with technical systems.

Components of a UX process

Discover Define Design Implement Test and Optimise

Research Data

Strategy Concept

Visual Content

IA Interaction

Prototype Front-end dev

Usability Analytics

Insights

Workshop

Sketch

Prototype

BuildTest

Document?

Discovery

Research Data

Strategy Concept

Visual Content

IA Interaction

Usability Analytics

Hands on: Context of experience

• Activities • Environments • Interactions • Objects • Users • Time

MoneyTransactions

Customer Personas

Descrip.on (Name, Image, Relevant details)

Goals (Needs, Wants, Gains sought, JTBD)

Behaviours (Currently doing, Think, Feel, See, Do, Use)

Pain points (Current problems and obstacles)

Definition

Research Data

Strategy Concept

Visual Content

IA Interaction

Usability Analytics

Finding the problem

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2738

Hands on: Pain points

Top 3-5 pain points related to money transactions

The Vodafone Answer Machine

Research Data

Strategy Concept

Visual Content

IA Interaction

Usability Analytics

Design

Site map

Wireframe

Visual, Content and Information design

Hands on: 6-8 solutions to one of the problems

• Design 8 features • Try 8 ways to do one thing

Implementation

Research Data

Strategy Concept

Visual Content

IA Interaction

Usability Analytics

Prototyping

Test and Optimise

Research Data

Strategy Concept

Visual Content

IA Interaction

Usability Analytics

Testing and optimisation

Transitioning

T-shaped people

Breadth

Some aptitudes of UX

• Passion and curiosity: for people, design, digital tech, etc.

• Creativity, vision, innovative mindset • Logic, organisation, structure • Storytelling, presentation, facilitation

capabilities • Business and commercial awareness • Technical understanding and

capability • Independence of thought

Business and commercial awareness

Technical understanding and capability

My path

Building your value

Think Do Use

Read Study

Get curious

Evaluate experiences Make stuff

Research/Empathy Contribute Rehearse

People Events

Hackathons Educational providers

“Clients”

Grow your skills, portfolio and connections

Think: Passion is more valuable than skill• Read

• Steve Krug: Don’t make me think • Don Norman: The design of everyday things

• Jeff Gothelf: Lean UX • Dan Brown: Designing together

• Study • YouTube • Online courses (Coursera, Udemy, Udacity, NovoEd, etc)

• Classroom courses: General Assembly • Hands on • Meet people • Credibility

• Get curious • About everything digital, design, experience

• Follow interesting companies • Browse bookstores and libraries: Architecture, design, technology, business

Do: Experience is really just having done stuff• Evaluate experiences

• Websites, apps, products • Airports, dashboards, mail, shops

• Make stuff • Blogs, apps, prototypes • Physical as well as screens? • Code (at least a little)

• Research / Empathy • Get used to asking people • Become more observant

• Contribute • Converse • Write • Evangelise

• Rehearse • Talking about design • Talking about and showing your experience

• Talking about “why” and “so what”

Use: You are the average of the 5 people you spend the most time with

• People • Follow interesting people. Connect with purpose

• Network (or just talk to people!) • Offer to help

• Events • Attend • Browse, subscribe and keep abreast

• Hackathons / Design sprints • Great place to hothouse your skills

• Education providers • Courses like what GA offers

• “Clients” • Internal teams who need UX help • Volunteer for charities, clubs, startups

Learn the rules so you can break the rules

Ted Kilian Brilliant Basics

tkilian@brilliantbasics.com

Make amazing stuff Make stuff amazing

transitioning into ux: general assembly hong kong 2015

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