transitioning into ux: general assembly hong kong 2015

© Copyright Brilliant Basics 2014 - Confidential

• BulletsA brief expansion on the bullet point above. Maximum of 1 line

Sub header

be something!

Transitioning to UX

1

F eb 2015


Business Strategists

IA, Library science

Technology

Graphic Designers

Copywriters Content strategists

HCI UI Engineers

Researchers

Product Managers

Industrial Designers

Architects

Front End Dev

Others???


• Why is UX valuable to business?

• What is UX? How do we create that value?

• How can you begin to develop the skills that deliver that value?

It’s a question of value

© Copyright Brilliant Basics 2014 - Confidential 4

Digital is part of almost every product/service experienceThe “Digital” is silent Digital media Digital services Digital communication Digital marketing Digital technology

Small players are disrup.ng big ecosystems


Value of Human Centred Design

OK, so what is UX?


UX, UI, CX, IXD, XD, HCI, HCD, UCD,IA, PX, WTF…

UX

iPhone

Human Factors & Ergonomics

Cognitive Psych WWWGUI

“Scandanavian” approach

& UCD

(2000s)

9

(2020s)(1980s)(1960s)(1940s)

GUI design

Pilot error

IA IXD ?Lean UX

“Ambient Digital”

?

ContextContext

Proposition

Structure & Flow

Interaction

User Interface

Design in context

An exercise in

Context

ContextContext

Proposition

Structure & Flow

Interaction

User Interface

Goals Delight

Persuasion Usefulness

Usability


Usability• “If something is “usable” it means that …A person of average (or below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than its worth.” -Steve Krug

• “Intuitive” actually just means self evident (or at least self-explanatory)


Usefulness


Persuasion


Delight


Key UX Skillsets: How do we create value?• User research: Understand and models who the users are and what they need and want, as well as testing prototypes and products.

• UX Strategy: Define strategy for product/service that supports customer, business & brand.

• Information Architecture: Design how content is organised, structured and described.

• Interaction design: Design flows, interactions and affordances.

• Content strategy: Design, create/source and govern content in the product.

• Visual design: Design and maintain appealing visual style and branding that supports the experience.

• Prototyping: Create model interactive products/interfaces

• Development and Development support: Code applications that users interact with or support integration with technical systems.


Components of a UX process

Discover Define Design Implement Test and Optimise

Research Data

Strategy Concept

Visual Content

IA Interaction

Prototype Front-end dev

QA

Usability Analytics

SEO


Insights

Workshop

Sketch

Prototype

BuildTest

Document?


Discovery


Research Data

Strategy Concept

Visual Content

IA Interaction


QA

Usability Analytics

SEO


Hands on: Context of experience

• Activities • Environments • Interactions • Objects • Users • Time

MoneyTransactions

Customer Personas

Descrip.on (Name, Image, Relevant details)

Goals (Needs, Wants, Gains sought, JTBD)

Behaviours (Currently doing, Think, Feel, See, Do, Use)

Pain points (Current problems and obstacles)


Definition


Research Data

Strategy Concept

Visual Content

IA Interaction


QA

Usability Analytics

SEO


Finding the problem

Finding the problem

PLAY

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2738


Hands on: Pain points

Top 3-5 pain points related to money transactions

The Vodafone Answer Machine



Research Data

Strategy Concept

Visual Content

IA Interaction


QA

Usability Analytics

SEO

Design


Site map

Wireframe

Visual, Content and Information design

1

2

3


Hands on: 6-8 solutions to one of the problems

• Design 8 features • Try 8 ways to do one thing


Implementation


Research Data

Strategy Concept

Visual Content

IA Interaction


QA

Usability Analytics

SEO


Prototyping


Test and Optimise


Research Data

Strategy Concept

Visual Content

IA Interaction


QA

Usability Analytics

SEO


Testing and optimisation

Transitioning


T-shaped people

Depth

Breadth

Some aptitudes of UX

UX

• Passion and curiosity: for people, design, digital tech, etc.

• Creativity, vision, innovative mindset • Logic, organisation, structure • Storytelling, presentation, facilitation

capabilities • Business and commercial awareness • Technical understanding and

capability • Independence of thought


Business and commercial awareness


Technical understanding and capability

46

My path


Building your value

Think Do Use

Read Study

Get curious

Evaluate experiences Make stuff

Research/Empathy Contribute Rehearse

People Events

Hackathons Educational providers

“Clients”

Grow your skills, portfolio and connections


Think: Passion is more valuable than skill• Read

• Steve Krug: Don’t make me think • Don Norman: The design of everyday things

• Jeff Gothelf: Lean UX • Dan Brown: Designing together

• Study • YouTube • Online courses (Coursera, Udemy, Udacity, NovoEd, etc)

• Classroom courses: General Assembly • Hands on • Meet people • Credibility

• Get curious • About everything digital, design, experience

• Follow interesting companies • Browse bookstores and libraries: Architecture, design, technology, business


Do: Experience is really just having done stuff• Evaluate experiences

• Websites, apps, products • Airports, dashboards, mail, shops

• Make stuff • Blogs, apps, prototypes • Physical as well as screens? • Code (at least a little)

• Research / Empathy • Get used to asking people • Become more observant

• Contribute • Converse • Write • Evangelise

• Rehearse • Talking about design • Talking about and showing your experience

• Talking about “why” and “so what”


Use: You are the average of the 5 people you spend the most time with

• People • Follow interesting people. Connect with purpose

• Network (or just talk to people!) • Offer to help

• Events • Attend • Browse, subscribe and keep abreast

• Hackathons / Design sprints • Great place to hothouse your skills

• Education providers • Courses like what GA offers

• “Clients” • Internal teams who need UX help • Volunteer for charities, clubs, startups

Learn the rules so you can break the rules

Ted Kilian Brilliant Basics

[email protected]

Make amazing stuff Make stuff amazing

transitioning into ux: general assembly hong kong 2015

Design

interaction design

visual design

design flows

ux strategy

content strategy

ux process

ux valuable

lean uxambient digital