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1 www.skillzlearn.com
Social Media & Content Marketing Course TRAINING & CERTIFICATION
LEARN WHAT WORKS!!
Online Self-paced Learning Courses Classroom and Live online CoursesWeekday & Weekend Batches
2www.skillzlearn.com
“To become an expert in
Social Media Marketing with
Practical Training of Tools and Techniques
for Business and Career growth”
3 www.skillzlearn.com
Course Details
Number of Modules: 18
Number of Classes: 2-3
per week
Classroom Hours: 100 hours (1 Month)
Online Course Recordings:50 Hours
Training Centers: Gurgaon, Delhi, Bangalore
LIVE instructor led Online Classes : 32Hours
4www.skillzlearn.com
Certifications Offered
CERTIFIED
Google Adwords
CERTIFIED
Hootsuite
CERTIFIED
Skillz Learn
CERTIFIED
Facebook blueprint
CERTIFIED
Hubspot
5 www.skillzlearn.com
Our Trainers
VIVEK KUMAR
Co-Founder & Lead Digital Marketing TrainerVivek Kumar is an IIT Delhi alumni, a passionate Entrepreneur, Digital Marketing Trainer and Consultant. He has more than 8 years of expe-rience in domain of SEM, PPC, Social Media Marketing, Programmatic Buying, Web Analytics, E-mail Marketing, Conversion Rate Optimization. He successfully managed digital marketing campaigns for both startups and MNCs across the globe.
6www.skillzlearn.com
Student Testimonials
SACHIN TANEJAProfessional Marketing
I would like to thank Vivek for being such a wonderful men-tor. He has guided me very briefly in learning every con-cepts of Digital Marketing. He holds thorough knowledge of the subject and has a right flair of teaching, I wish him all the best.
RITU GANDHISocial Media Marketing Manager
It’s was a good experience to enrolled in a course that provide practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course
NITIN RAOFinal year Student, B.Tech
I enrolled in Skillzlearn course in 2016, I got complete the-oretical as well as practical knowledge about digital mar-keting. Study material provided by them are highly precise & beneficial for me. Skillzlearn provide 100% job assis-tance after completion of training.
7 www.skillzlearn.com
Training Modules
Social Media Marketing Overview
Social Media Channels
Facebook Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
01 03 05
02 04 06
8www.skillzlearn.com
Instagram Marketing
Social Media Automation and
Management
Pinterest Marketing
Social Media Analytics
WhatsApp & Snapchat Marketing
Social Media Marketing Strategy
Online Reputation Management
Preparing Content for
Social Media
Paid Advertising on Social Media
Content Marketing
Influencer Marketing
Content Marketing Tools
07
13
09
15
11
17
08
14
10
16
12
18
9 www.skillzlearn.com
Training Methodology
Tests & Interview
Live Projects
Training
FoundationLearn subject matter concepts through class-room, LIVE on-line & self paced learning videos
1000s of questions & participation in quiz for both certification exams & Job interviews
Work on real-time projects from our clients and get a hands-on experience
Get trained on industry specific tools & techniques. Learn from case studies & best practices
Appear for certification exams and pass the exams with flying colours to become Job ready
Certification
Jobs &
Interview
10www.skillzlearn.com
Course Features
OurCore
Elements
0601
02
0304
05
Learn from IIT Alumni & Indus-try Experts
24/7 access tocourse through Website/Mobile App
Exposure on LIVE projects & Industry specific tools
Internships & Job
Assistance
Industry relevant Certifications & preparation
JOB
Forums, discussions, Chat & instant query resolution
11 www.skillzlearn.com
Course Curriculum
Module 1: Social Media Marketing Overview
Module 2: Social Media Channels & Platforms
• Introduction to Social Media• Social Media Landscape• Social Media and Content Marketing• Awareness, Engagement and Conversions• Social Media Channels and Platforms
• Blogging & Content Marketing• Social Networks• Visual Marketing• Microblogging• Storytelling & Viral Content• Online Reputation Management• Influencer Marketing• Customer Support• Community Building
12www.skillzlearn.com
• Facebook Glossary • Pages, Groups & Communities • Facebook Ads Manager & Business
Manager• Facebook AD Campaigns• Facebook Power Editor• Facebook Analytics• Facebook Pixel & conversion Tracking • Optimizing the Page & Posts • Instant Articles or IAs • Setting up a conversion Funnel• Facebook Messenger & Bots• Third party Tools & Techniques• Tips & Tricks
• Video Marketing • Setting up and configuring a Channel • Understanding YouTube creative Studio • Optimizing Channel and Videos • YouTube video AD Campaigns & Targeting • Content creation Tools • Keyword research & Youtube Analytics • Third party Tools & Techniques• Tips & Tricks
Module 3: Facebook Marketing
Module 4: YouTube Marketing
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• Twitter Glossary • Keywords, Hashtags & Searches • Tweets, Lists, Followers & Moments • Apps & Analytics • Twitter AD Campaigns • Twitter content strategy • Third party Tools & Techniques• Tips & Tricks
Module 5:Twitter Marketing
Module 6: LinkedIn Marketing
• Profile, Pages, Groups • LinkedIn Content Strategy • LinkedIn search, connections & Leads • LinkedIn Ads & Analytics• Third party Tools & Techniques• Tips & Tricks
14www.skillzlearn.com
Module 8: Pinterest Marketing
• Understanding Pinterest• Pins, Boards and Image SEO• Content Creation Tools• Pinterest Content Strategy • Pinterest Ads & Analytics• Third party Tools & Techniques• Tips & Tricks
• Understanding Hashtags • Types of viral content on Instagram • Content creation Tools• Increasing Followers and comments • Optimizing Posts and Stories • Instagram Ads• Third party Tools & Techniques• Tips & Tricks
Module 7:Instagram Marketing
15 www.skillzlearn.com
Module 9: WhatsApp & Snapchat Marketing
Module 10: Paid Advertising on Social Media
• Personal Account vs Business Accounts• Personalised Marketing • Avoiding Spams & Best Practices• Groups, broadcasts & Subscription• Automation & Third party Integration• Third party Tools & Techniques• Tips & Tricks
• Media and Budget Planning• Selection of Channels and Platforms• Hygiene vs Hero Campaigns• Flighting vs Continuing Campaigns• Cookies, Pixels & Third party data• GDPR & Compliances
16www.skillzlearn.com
Module 11: Online Reputation Management
Module 12 : Influencer Marketing
• Social Media Listening• Finding Influencers & Evangelists• Building Influencer Campaigns• Paid vs Barter• Third party Tools & Techniques• Tips & Tricks
• Social Media Listening • Brand Monitoring• Mentions, Reviews & Ratings• Competitors Analysis• Third party Tools & Techniques• Tips & Tricks
17 www.skillzlearn.com
Module 13: Social Media Automation and Management
• Content Planning & Scheduling• Content Publishing on multiple plat-
forms• Managing Multiple Clients & team
members• Setting up Funnels & Integration• Automation & Workflows• Customization of Social media
channels• Third party Tools & Techniques• Tips & Tricks
Module 14: Social Media Analytics
• Goals, Objectives, Metrics• Social Media Metrics vs Business
Metrics• Tracking, Monitoring, Measurement &
Reporting• Understanding ROI & KPI• Templates & Integration• Tips & Tricks
18www.skillzlearn.com
Module 15: Social Media Marketing Strategy
Module 16: Content Marketing
• Content Marketing Strategy• Vision, Mission & Objectives• Content Marketing Budget• KPIs, Value & ROI• Intent based Targeting • Sales, Visits, Subscriptions and Lead
Quality
• Goals, Objectives & Metrics• Social Media Integration & Campaign
Message• Buyer Persona & Channel Persona• Media Planning & Content Calendar• Measurement, Reporting & ROI
19 www.skillzlearn.com
Module 17: Preparing Content for Social Media
Module 18: Content Marketing Tools
• Different forms of content• Content Repurposing• Creating Effective, Engaging & Viral Content• Content for Social Media• Content for Blogs• Content for Newsletters• Content for Ads• Content for SEO
• Finding Content Trends• Content Ideas & Keywords Mapping• Content Promotion Methods• Third party Tools & Techniques• Tips & Tricks
20www.skillzlearn.com
Our Course Categories (100+Courses)
Mobile & Software
Agile & Scrum Cloud Computing
Digital Marketing
Big Data
&
Analytics
UX UI designProject Managment
Cyber Security
HR, Soft skills &
Personality
Development
Artificial Intelligence
SAP & ERP
Training
Machine Learningand
Development
Business productivityTools
+(91) 8800226570
info@skillzlearn.com
Insta Office, 25 b, Sector 32,
Gurugram, Haryana 122003
No.343, 9th Main, Sector-7,
HSR layout, Bangalore
560102 (Next to Karnataka
ATM)
Contact Us
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