training & certification€¦ · training & certification learn what works!! ... hubspot. 5...

1 www.skillzlearn.com

Social Media & Content Marketing Course TRAINING & CERTIFICATION

LEARN WHAT WORKS!!

Online Self-paced Learning Courses Classroom and Live online CoursesWeekday & Weekend Batches

2www.skillzlearn.com

“To become an expert in

Social Media Marketing with

Practical Training of Tools and Techniques

for Business and Career growth”


Course Details

Number of Modules: 18

Number of Classes: 2-3

per week

Classroom Hours: 100 hours (1 Month)

Online Course Recordings:50 Hours

Training Centers: Gurgaon, Delhi, Bangalore

LIVE instructor led Online Classes : 32Hours


Certifications Offered

CERTIFIED

Google Adwords

CERTIFIED

Hootsuite

CERTIFIED

Skillz Learn

CERTIFIED

Facebook blueprint

CERTIFIED

Hubspot


Our Trainers

VIVEK KUMAR

Co-Founder & Lead Digital Marketing TrainerVivek Kumar is an IIT Delhi alumni, a passionate Entrepreneur, Digital Marketing Trainer and Consultant. He has more than 8 years of expe-rience in domain of SEM, PPC, Social Media Marketing, Programmatic Buying, Web Analytics, E-mail Marketing, Conversion Rate Optimization. He successfully managed digital marketing campaigns for both startups and MNCs across the globe.


Student Testimonials

SACHIN TANEJAProfessional Marketing

I would like to thank Vivek for being such a wonderful men-tor. He has guided me very briefly in learning every con-cepts of Digital Marketing. He holds thorough knowledge of the subject and has a right flair of teaching, I wish him all the best.

RITU GANDHISocial Media Marketing Manager

It’s was a good experience to enrolled in a course that provide practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course

NITIN RAOFinal year Student, B.Tech

I enrolled in Skillzlearn course in 2016, I got complete the-oretical as well as practical knowledge about digital mar-keting. Study material provided by them are highly precise & beneficial for me. Skillzlearn provide 100% job assis-tance after completion of training.


Training Modules

Social Media Marketing Overview

Social Media Channels

Facebook Marketing

Twitter Marketing

YouTube Marketing

LinkedIn Marketing

01 03 05

02 04 06


Instagram Marketing

Social Media Automation and

Management

Pinterest Marketing

Social Media Analytics

WhatsApp & Snapchat Marketing

Social Media Marketing Strategy

Online Reputation Management

Preparing Content for

Social Media

Paid Advertising on Social Media

Content Marketing

Influencer Marketing

Content Marketing Tools

07

13

09

15

11

17

08

14

10

16

12

18


Training Methodology

Tests & Interview

Live Projects

Training

FoundationLearn subject matter concepts through class-room, LIVE on-line & self paced learning videos

1000s of questions & participation in quiz for both certification exams & Job interviews

Work on real-time projects from our clients and get a hands-on experience

Get trained on industry specific tools & techniques. Learn from case studies & best practices

Appear for certification exams and pass the exams with flying colours to become Job ready

Certification

Jobs &

Interview


Course Features

OurCore

Elements

0601

02

0304

05

Learn from IIT Alumni & Indus-try Experts

24/7 access tocourse through Website/Mobile App

Exposure on LIVE projects & Industry specific tools

Internships & Job

Assistance

Industry relevant Certifications & preparation

JOB

Forums, discussions, Chat & instant query resolution


Course Curriculum

Module 1: Social Media Marketing Overview

Module 2: Social Media Channels & Platforms

• Introduction to Social Media• Social Media Landscape• Social Media and Content Marketing• Awareness, Engagement and Conversions• Social Media Channels and Platforms

• Blogging & Content Marketing• Social Networks• Visual Marketing• Microblogging• Storytelling & Viral Content• Online Reputation Management• Influencer Marketing• Customer Support• Community Building


• Facebook Glossary • Pages, Groups & Communities • Facebook Ads Manager & Business

Manager• Facebook AD Campaigns• Facebook Power Editor• Facebook Analytics• Facebook Pixel & conversion Tracking • Optimizing the Page & Posts • Instant Articles or IAs • Setting up a conversion Funnel• Facebook Messenger & Bots• Third party Tools & Techniques• Tips & Tricks

• Video Marketing • Setting up and configuring a Channel • Understanding YouTube creative Studio • Optimizing Channel and Videos • YouTube video AD Campaigns & Targeting • Content creation Tools • Keyword research & Youtube Analytics • Third party Tools & Techniques• Tips & Tricks

Module 3: Facebook Marketing

Module 4: YouTube Marketing


• Twitter Glossary • Keywords, Hashtags & Searches • Tweets, Lists, Followers & Moments • Apps & Analytics • Twitter AD Campaigns • Twitter content strategy • Third party Tools & Techniques• Tips & Tricks

Module 5:Twitter Marketing

Module 6: LinkedIn Marketing

• Profile, Pages, Groups • LinkedIn Content Strategy • LinkedIn search, connections & Leads • LinkedIn Ads & Analytics• Third party Tools & Techniques• Tips & Tricks


Module 8: Pinterest Marketing

• Understanding Pinterest• Pins, Boards and Image SEO• Content Creation Tools• Pinterest Content Strategy • Pinterest Ads & Analytics• Third party Tools & Techniques• Tips & Tricks

• Understanding Hashtags • Types of viral content on Instagram • Content creation Tools• Increasing Followers and comments • Optimizing Posts and Stories • Instagram Ads• Third party Tools & Techniques• Tips & Tricks

Module 7:Instagram Marketing


Module 9: WhatsApp & Snapchat Marketing

Module 10: Paid Advertising on Social Media

• Personal Account vs Business Accounts• Personalised Marketing • Avoiding Spams & Best Practices• Groups, broadcasts & Subscription• Automation & Third party Integration• Third party Tools & Techniques• Tips & Tricks

• Media and Budget Planning• Selection of Channels and Platforms• Hygiene vs Hero Campaigns• Flighting vs Continuing Campaigns• Cookies, Pixels & Third party data• GDPR & Compliances


Module 11: Online Reputation Management

Module 12 : Influencer Marketing

• Social Media Listening• Finding Influencers & Evangelists• Building Influencer Campaigns• Paid vs Barter• Third party Tools & Techniques• Tips & Tricks

• Social Media Listening • Brand Monitoring• Mentions, Reviews & Ratings• Competitors Analysis• Third party Tools & Techniques• Tips & Tricks


Module 13: Social Media Automation and Management

• Content Planning & Scheduling• Content Publishing on multiple plat-

forms• Managing Multiple Clients & team

members• Setting up Funnels & Integration• Automation & Workflows• Customization of Social media

channels• Third party Tools & Techniques• Tips & Tricks

Module 14: Social Media Analytics

• Goals, Objectives, Metrics• Social Media Metrics vs Business

Metrics• Tracking, Monitoring, Measurement &

Reporting• Understanding ROI & KPI• Templates & Integration• Tips & Tricks


Module 15: Social Media Marketing Strategy

Module 16: Content Marketing

• Content Marketing Strategy• Vision, Mission & Objectives• Content Marketing Budget• KPIs, Value & ROI• Intent based Targeting • Sales, Visits, Subscriptions and Lead

Quality

• Goals, Objectives & Metrics• Social Media Integration & Campaign

Message• Buyer Persona & Channel Persona• Media Planning & Content Calendar• Measurement, Reporting & ROI


Module 17: Preparing Content for Social Media

Module 18: Content Marketing Tools

• Different forms of content• Content Repurposing• Creating Effective, Engaging & Viral Content• Content for Social Media• Content for Blogs• Content for Newsletters• Content for Ads• Content for SEO

• Finding Content Trends• Content Ideas & Keywords Mapping• Content Promotion Methods• Third party Tools & Techniques• Tips & Tricks


Our Course Categories (100+Courses)

Mobile & Software

Agile & Scrum Cloud Computing

Digital Marketing

Big Data

&

Analytics

UX UI designProject Managment

Cyber Security

HR, Soft skills &

Personality

Development

Artificial Intelligence

SAP & ERP

Training

Machine Learningand

Development

Business productivityTools

+(91) 8800226570

[email protected]

Insta Office, 25 b, Sector 32,

Gurugram, Haryana 122003

No.343, 9th Main, Sector-7,

HSR layout, Bangalore

560102 (Next to Karnataka

ATM)

Contact Us

https://www.skillzlearn.com/%23%0D

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https://www.facebook.com/skillzlearnindia/

https://plus.google.com/113976233304702999493/

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http://www.slideshare.net/skillzlearn

https://www.linkedin.com/company/skillz-learn/

training & certification€¦ · training & certification learn what works!! ... hubspot. 5...

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