training courses

General Presentation

Presented by VMI

March 2011

TRAINING COURSES

• About VMI

• The training courses provided by VMI

• Contact us

Content

Vietnam Marketing and Management Institute (VMI) is

established to develop the Vietnamese marketing and management industries by means of research, application of knowledge and share experience in modern marketing and management. VMI aims at serving the business community and the economic development of Vietnam

About VMI

VMI President (on the left) in

a ceremony signing the

Agreement to provide training

services for members of the

The Mekong Delta

Economic Cooperation

(MDEC) - 2009

• Vision A leading organization in the research and application of modern marketing & management in Vietnam representing the country in international exchange and cooperation.

• Mission

Contribution to the development of Vietnam by researching and applying modern marketing and management disciplines to business and society.

• Value

Integration of academic theory and practice

VMI’s Vision – Mission - Value

• Bring Vietnamese marketing and management knowledge up to international standards as well as contribute case studies and empirical research in the Vietnam context to the world’s knowledge pool.

• Attract and link organizations and scholars, who are working on consultation, education, research etc, either in Vietnam or overseas, to develop the management capabilities of Vietnamese leaders, particularly in the business sector.

• Share the knowledge and experience in modern marketing and management with Vietnamese organizations and businesses; improve the perception of the community and businesses towards marketing and management application that adds value to organizations.

VMI’s Objectives

VMI’s Management Board and Science Council

MANAGEMENT BOARD

• Nguyễn Trung Thẳng (PhD), President Currently he is the Founder, Chairman cum CEO of Masso Group. Before, he was responsible for the strategic retail development at Shell Asia Pacific, during which time he worked intensively with Mckinsey & Company.

• Phạm Trí Hùng (PhD), Vice President

He has many years of experience in research and training about Corporate Governance. Now he is a lecturer at the Law University of Ho Chi Minh City.

• Lê Thị Ngọc Hân (MA), Executive Director She has profound experience with many international NGOs such as UNICEF and Save the Children-UK. She also teaches English at Cleverlearn and Vietnam-USA Society English Training Center.

• Lưu Trọng Tuấn (PhD), Head of Research Department He researches and lectures about Performance Management and serves as a visiting lecturer at the International University of Ho Chi Minh City.

• Gabriel Tan, Head of Training Department

He has a great deal of experience in developing and training the human resources at many companies. Before he was a training and HR manager at Shell Inc.

• Cao Kim Phụng, Secretary

• Võ Trúc Linh, Training Executive

• Lê Thị Thu Trang, Representative of VMI in Hanoi

VMI’s Management Board and Science Council

• And other national and international experts playing their important roles in the Advisory Council and Training Department of VMI.

SCIENCE COUNCIL

• Nguyễn Xuân Quế (Assoc. Prof., PhD)

President, Vietnam Marketing Association

President, VMI’s Science Council

• Lý Quý Trung (PhD)

CEO Pho24

• Nguyễn Thắng (PhD)

CEO ValueConsult

• Nguyễn Đông Phong (PhD)

Vice Pricipal, Economics University, HCMC

• Nguyễn Đình Thọ (PhD)

Marketing University, HCMC

Vietnam Marketing and Management Institute

Science Council

• Research into how modern marketing and management is being applied in Vietnamese organizations; empirical research and the contribution of the findings in the Vietnamese context to world theories.

• Training/workshops and consultations with Vietnamese companies in modern marketing and management

• International relations to exchange ideas and cooperate with leading marketing and management organizations to share knowledge and experience.

• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.

VMI’s Scope of Activities

• Training/workshops and consultations with Vietnamese companies in modern marketing and management

VMI’s Scope of Activities

The public and in-house training courses provided by VMI

• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.

VMI’s Scope of Activities

VMI representative in the Asia Marketing Federation Board of

Management Meeting

VMI President and Prof. Philip Kotler-father of modern

Marketing

Training cooperation between VMI and e-Universtity (Malaysia)

Workshop “Professionalizing the Work of CEO and the Board of

Directors”

• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.

VMI’s Scope of Activities

Vietnam Marketing Forum 2009 Workshop “Re-defining the roles of

CMO”

Workshop “Implementation Strategy of Balanced Scorecard in Vietnam –

A Practical Approach”

• Research into how modern marketing and management is being applied in Vietnamese organizations; empirical research and the contribution of the findings in the Vietnamese context to world theories.

VMI’s Scope of Activities

The training courses at VMI are:

developed and lectured by profoundly experienced professionals;

highly systematic with an exclusive textbook for each course;

interactive through online and offline forum;

certified nationally.

VMI is proud to be the institute that provides the ACADEMIC and PRACTICAL integration in each training courses, which rightly serves the needs of high-ranking personnel!

VMI as a corporate training service provider – why?

Course Design

* Is based on the specific situational and needs assessments of each business.

* Is inline with the problems/issues faced by the business, to save the time and expenses.

Quality Committment

VMI is committed to deliver the highest quality in each of its training courses and materials/textbooks, to ensure that the trainining contents are delivered in the most understandable ways and the experiences of the trainers are shared to each and every participants.

Training Approaches

* Positive interaction between the trainer and trainees; use of Case Study, Group Assignment, Q&A, Quick Tests on the situation of the business.

* Integration between training and consulting will help the participants apply what they have learned.

Added Values

* Make a good bond among the staff and create a motivation for improvement among the staff.

* Connect the businesses through online and offline events.

* VMI is committed to providing further consultation ideas after the training courses to help the participants apply the knowledge and skills to their work.

ADVANTAGES OF

IN-HOUSE TRAINING

In-house training services

• Lecture

• Group discussion

• Case study (real case/issue faced by the business)

• Individual/Group presentation

• Edutainment games

Training Approaches

• Step 1: Training needs assessment and

situational analysis through questionnaire and

interview with participating staff

• Step 2: Training proposal and course outline

• Step 3: Implementation of the training

• Step 4: Testing and evaluation

In-house Training Process

Clients…

Pho 24 Program: KPI & BSC – Strategic Performance

Management June 2009

Hong Giao Industry Company Program: Professional Sales Skills

August 2009

Clients…

Kien Vuong Co. Ltd. Program: Strategic Channel Management

October 2009

An Giang Construction Company Program: Effective Business Planning

December 2009

Clients…

Mai Linh Corporation Program: KPI & BSC – Strategic

Performance Management November 2009

Thien Long Corporation Program: Vietnam’s Marketing

and Management Talents July 2010

Clients…

Kien Vuong Co. Ltd. Program: Strategic Performance

Management using Balanced Scorecard

December 2010

Australian Scholarship for Development in Vietnam

(Alumni) Program: Communication Skills

March 2011

Training Courses provided by VMI

VMI Leader/Manager

MBA for Leaders 10 days

Strategic Performance Management – Balanced Scorecard

3 days

CEO & Board of Directors 4 days

Marketing and Branding Management for Leaders

2 days

Strategic M&A Management for Leaders 3 days

Project Management for Leaders 4 days

Leadership for Leader 5 – 10 days

Internal Branding for Leaders 3 days

E-Strategy 2 days

Training Courses provided by VMI

VMI Marketing

Marketing Management for CMO 10 days

Digital Marketing Essentials 2 days

Marketing and Branding Assets Management 6 days

Strategic Channel Management 6 days

International Marketing Management 7 days

Industrial Marketing Management 7 days

Service Marketing Management 7 days

Integrated Marketing Communications (IMC) 3 days

VMI Sales Academy

Sales Management for Managers 9 days

Sales Management 12 days

Training Courses provided by VMI

VMI Soft Skills

Presentation Skills 4 days

Communications Skills 4 days

Negotiation Skills 4 days

Time Management Skills 4 days

Problem Solving and Decision Making Skills 4 days

Teamwork Skills 4 days

Leadership Skills 4 days

And other made-to-order training courses and/or consulting services

Contact us

Ms Kim Phung- Secretary

Tel: (08) 3507 3575

Website: www.VMI.edu.vn

Email: contact@VMI.edu.vn

THANKS FOR YOUR ATTENTION

AND LOOKING FORWARD TO WORKING WITH YOU