training courses
DESCRIPTION
TRANSCRIPT
General Presentation
Presented by VMI
March 2011
TRAINING COURSES
• About VMI
• The training courses provided by VMI
• Contact us
Content
Vietnam Marketing and Management Institute (VMI) is
established to develop the Vietnamese marketing and management industries by means of research, application of knowledge and share experience in modern marketing and management. VMI aims at serving the business community and the economic development of Vietnam
About VMI
VMI President (on the left) in
a ceremony signing the
Agreement to provide training
services for members of the
The Mekong Delta
Economic Cooperation
(MDEC) - 2009
• Vision A leading organization in the research and application of modern marketing & management in Vietnam representing the country in international exchange and cooperation.
• Mission
Contribution to the development of Vietnam by researching and applying modern marketing and management disciplines to business and society.
• Value
Integration of academic theory and practice
VMI’s Vision – Mission - Value
• Bring Vietnamese marketing and management knowledge up to international standards as well as contribute case studies and empirical research in the Vietnam context to the world’s knowledge pool.
• Attract and link organizations and scholars, who are working on consultation, education, research etc, either in Vietnam or overseas, to develop the management capabilities of Vietnamese leaders, particularly in the business sector.
• Share the knowledge and experience in modern marketing and management with Vietnamese organizations and businesses; improve the perception of the community and businesses towards marketing and management application that adds value to organizations.
VMI’s Objectives
VMI’s Management Board and Science Council
MANAGEMENT BOARD
• Nguyễn Trung Thẳng (PhD), President Currently he is the Founder, Chairman cum CEO of Masso Group. Before, he was responsible for the strategic retail development at Shell Asia Pacific, during which time he worked intensively with Mckinsey & Company.
• Phạm Trí Hùng (PhD), Vice President
He has many years of experience in research and training about Corporate Governance. Now he is a lecturer at the Law University of Ho Chi Minh City.
• Lê Thị Ngọc Hân (MA), Executive Director She has profound experience with many international NGOs such as UNICEF and Save the Children-UK. She also teaches English at Cleverlearn and Vietnam-USA Society English Training Center.
• Lưu Trọng Tuấn (PhD), Head of Research Department He researches and lectures about Performance Management and serves as a visiting lecturer at the International University of Ho Chi Minh City.
• Gabriel Tan, Head of Training Department
He has a great deal of experience in developing and training the human resources at many companies. Before he was a training and HR manager at Shell Inc.
• Cao Kim Phụng, Secretary
• Võ Trúc Linh, Training Executive
• Lê Thị Thu Trang, Representative of VMI in Hanoi
VMI’s Management Board and Science Council
• And other national and international experts playing their important roles in the Advisory Council and Training Department of VMI.
SCIENCE COUNCIL
• Nguyễn Xuân Quế (Assoc. Prof., PhD)
President, Vietnam Marketing Association
President, VMI’s Science Council
• Lý Quý Trung (PhD)
CEO Pho24
• Nguyễn Thắng (PhD)
CEO ValueConsult
• Nguyễn Đông Phong (PhD)
Vice Pricipal, Economics University, HCMC
• Nguyễn Đình Thọ (PhD)
Marketing University, HCMC
Vietnam Marketing and Management Institute
Science Council
• Research into how modern marketing and management is being applied in Vietnamese organizations; empirical research and the contribution of the findings in the Vietnamese context to world theories.
• Training/workshops and consultations with Vietnamese companies in modern marketing and management
• International relations to exchange ideas and cooperate with leading marketing and management organizations to share knowledge and experience.
• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.
VMI’s Scope of Activities
• Training/workshops and consultations with Vietnamese companies in modern marketing and management
VMI’s Scope of Activities
The public and in-house training courses provided by VMI
• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.
VMI’s Scope of Activities
VMI representative in the Asia Marketing Federation Board of
Management Meeting
VMI President and Prof. Philip Kotler-father of modern
Marketing
Training cooperation between VMI and e-Universtity (Malaysia)
Workshop “Professionalizing the Work of CEO and the Board of
Directors”
• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.
VMI’s Scope of Activities
Vietnam Marketing Forum 2009 Workshop “Re-defining the roles of
CMO”
Workshop “Implementation Strategy of Balanced Scorecard in Vietnam –
A Practical Approach”
• Research into how modern marketing and management is being applied in Vietnamese organizations; empirical research and the contribution of the findings in the Vietnamese context to world theories.
VMI’s Scope of Activities
The training courses at VMI are:
developed and lectured by profoundly experienced professionals;
highly systematic with an exclusive textbook for each course;
interactive through online and offline forum;
certified nationally.
VMI is proud to be the institute that provides the ACADEMIC and PRACTICAL integration in each training courses, which rightly serves the needs of high-ranking personnel!
VMI as a corporate training service provider – why?
Course Design
* Is based on the specific situational and needs assessments of each business.
* Is inline with the problems/issues faced by the business, to save the time and expenses.
Quality Committment
VMI is committed to deliver the highest quality in each of its training courses and materials/textbooks, to ensure that the trainining contents are delivered in the most understandable ways and the experiences of the trainers are shared to each and every participants.
Training Approaches
* Positive interaction between the trainer and trainees; use of Case Study, Group Assignment, Q&A, Quick Tests on the situation of the business.
* Integration between training and consulting will help the participants apply what they have learned.
Added Values
* Make a good bond among the staff and create a motivation for improvement among the staff.
* Connect the businesses through online and offline events.
* VMI is committed to providing further consultation ideas after the training courses to help the participants apply the knowledge and skills to their work.
ADVANTAGES OF
IN-HOUSE TRAINING
In-house training services
• Lecture
• Group discussion
• Case study (real case/issue faced by the business)
• Individual/Group presentation
• Edutainment games
Training Approaches
• Step 1: Training needs assessment and
situational analysis through questionnaire and
interview with participating staff
• Step 2: Training proposal and course outline
• Step 3: Implementation of the training
• Step 4: Testing and evaluation
In-house Training Process
Clients…
Pho 24 Program: KPI & BSC – Strategic Performance
Management June 2009
Hong Giao Industry Company Program: Professional Sales Skills
August 2009
Clients…
Kien Vuong Co. Ltd. Program: Strategic Channel Management
October 2009
An Giang Construction Company Program: Effective Business Planning
December 2009
Clients…
Mai Linh Corporation Program: KPI & BSC – Strategic
Performance Management November 2009
Thien Long Corporation Program: Vietnam’s Marketing
and Management Talents July 2010
Clients…
Kien Vuong Co. Ltd. Program: Strategic Performance
Management using Balanced Scorecard
December 2010
Australian Scholarship for Development in Vietnam
(Alumni) Program: Communication Skills
March 2011
Training Courses provided by VMI
VMI Leader/Manager
MBA for Leaders 10 days
Strategic Performance Management – Balanced Scorecard
3 days
CEO & Board of Directors 4 days
Marketing and Branding Management for Leaders
2 days
Strategic M&A Management for Leaders 3 days
Project Management for Leaders 4 days
Leadership for Leader 5 – 10 days
Internal Branding for Leaders 3 days
E-Strategy 2 days
Training Courses provided by VMI
VMI Marketing
Marketing Management for CMO 10 days
Digital Marketing Essentials 2 days
Marketing and Branding Assets Management 6 days
Strategic Channel Management 6 days
International Marketing Management 7 days
Industrial Marketing Management 7 days
Service Marketing Management 7 days
Integrated Marketing Communications (IMC) 3 days
VMI Sales Academy
Sales Management for Managers 9 days
Sales Management 12 days
Training Courses provided by VMI
VMI Soft Skills
Presentation Skills 4 days
Communications Skills 4 days
Negotiation Skills 4 days
Time Management Skills 4 days
Problem Solving and Decision Making Skills 4 days
Teamwork Skills 4 days
Leadership Skills 4 days
And other made-to-order training courses and/or consulting services
Contact us
Ms Kim Phung- Secretary
Tel: (08) 3507 3575
Website: www.VMI.edu.vn
Email: [email protected]
THANKS FOR YOUR ATTENTION
AND LOOKING FORWARD TO WORKING WITH YOU