trade book review

Post on 21-Oct-2014

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This is a personal review on authors Brian Solis and Deirdre Breakenridge's book, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."

TRANSCRIPT

Principal of FutureWorks, an award-winning New Media agency in Silicon Valley and one of the

most prominent leaders and published authors in

new media.

President and Executive Director of

Communications at PFS Marketwyse, a

marketing communications

agency in New Jersey.

Deirdre BreakenridgeBrian Solis

“We live in a ‘social economy,’

and the only way

to succeed in

it is to participate” (Solis

& Breakenridge,

p. 17, 2009).

Read comments and

interact with individuals you want to

connect with.

=

After reading this book, I want

to learn more about the effects of Social

Media. Both positive and

negative. What will PR

be like 20 years from

now?

YES! If you are a PR

professional, this book is a

must read. It is a very useful resource and

provides valuable

information about how you can stay ahead

in this fast paced world.

Senior Public Relations major at Georgia

Southern University.

Trade Book ReviewPRCA 3711

Contact:kristen.kelley87@gmai

l.com

Kristen and her Golden Retriever, J.J.

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