TRACTION=GROWTH
19 TRACTION CHANNELS : 19 WAYS TO GROW
WHICH ONE IS ON THE CRITICAL PATH AGAIN?
…JUST KNOW THIS
•K=I*CLICK-THROUGH PERCENTAGE SIGNUP PERCENTAGE
“I SEE WHAT YOU DID THERE”
How are people ALREADY doing things?
SHOULD I HIRE A P.R. FIRM? I GOT THIS!
DON’T WASTE TIME WITH NEWSPAPERS
IS THERE ANY VALUE LEFT IN PRINT MEDIA? YES!
CUSTOMER APPRECIATION WILL NEVERGO OUT OF STYLE
SEO IS NOT THE ONLY CHANNEL, BUT IF IT WORKS, IT’S A GOOD ONE
…SERIOUSLY THOUGH
Avg. CTR=2%<1.5%=low quality
BIG HEAD…LONG TAIL (70% OF WORDS)
“YOUR ABILITY TO RANK ON THE FIRST PAGE SHOULD BE THE DECIDING FACTOR”
GOOD CONTENT=GOOD LINKS=GOOD COMMUNITY
KEEP IT SIMPLE STUPID OLDEST TRICK IN THE BOOK
AFFILIATE PROGRAMS:
CLICK BANK
AMAZON
FIND A NICHE, AND MONETIZE AWAY.
TRADE SHOWS:SET UP STRATEGICALLY
DO YOU NEED TO BE SEEN? DO YOU NEED A PLACE TO TALK?
WANT TO BE A GOOD PUBLIC SPEAKER?
THAT REQUIRES PUBLIC SPEAKING