TRACTION=GROWTH

19 TRACTION CHANNELS : 19 WAYS TO GROW

ONE

50% PRODUCT DEVELOPMENT

50% TRACTION

TEST, TEST, TEST!

WHICH ONE IS ON THE CRITICAL PATH AGAIN?

…JUST KNOW THIS

•K=I*CLICK-THROUGH PERCENTAGE SIGNUP PERCENTAGE

“I SEE WHAT YOU DID THERE”

How are people ALREADY doing things?

GOOD NEWS!

CONTENT FILTERS UP

IT COULD WORK

SHOULD I HIRE A P.R. FIRM? I GOT THIS!

DON’T WASTE TIME WITH NEWSPAPERS

IS THERE ANY VALUE LEFT IN PRINT MEDIA? YES!

CUSTOMER APPRECIATION WILL NEVERGO OUT OF STYLE

SEO IS NOT THE ONLY CHANNEL, BUT IF IT WORKS, IT’S A GOOD ONE

…SERIOUSLY THOUGH

Avg. CTR=2%<1.5%=low quality

BIG HEAD…LONG TAIL (70% OF WORDS)

“YOUR ABILITY TO RANK ON THE FIRST PAGE SHOULD BE THE DECIDING FACTOR”

GOOD CONTENT=GOOD LINKS=GOOD COMMUNITY

KEEP IT SIMPLE STUPID OLDEST TRICK IN THE BOOK

SPIN SELLING…

…BECAUSE IT WORKS.

TRACTION 101: BLOG!!!

AFFILIATE PROGRAMS:

CLICK BANK

AMAZON

FIND A NICHE, AND MONETIZE AWAY.

TRADE SHOWS:SET UP STRATEGICALLY

DO YOU NEED TO BE SEEN? DO YOU NEED A PLACE TO TALK?

WANT TO BE A GOOD PUBLIC SPEAKER?

THAT REQUIRES PUBLIC SPEAKING

THE ENDBY: BETHANY GRUBB