town teams – why bother

Town Teams & Events – Why bother?

Swadlincote, Derbyshire, February 2014

Towns are complex

More reasons to visit town centre• To earn money = Work / Business• To get things = Shopping

Essential + Non-essential• To get help = Use services

Public & private sector• To be Social incl eating out• To have fun = Entertainment

Children & Families Culture & Arts Day & Night

• To study / train / learn• To Travel = transport hub

Your operating environment• Does not stop at your front

door• Not under single control• Impacts your customers

experience• And your bottom line• Needs your influence

Equally true for:• Retailers• Restaurants & Cafes• Entertainment venues• Office based businesses• Service providers• Social enterprises• Public sector• etc

Events – the business benefits

•Exposure•Footfall•Feel good factor•Reputation•Not just about the day

Plan for success• Make a plan• Set objectives

Realistic, measurable• Design actions to achieve

objectives• Seek advice / share• Go for it & have fun• Evaluate & Learn

Making the most of events• Add value• Fly the flag• Incentives• Not just about today• Staff satisfaction

• Participate – be creative• Support / Contribute –

Sponsorship incl In Kind• Publicise – be a part of it• Special offers, free tasters,

reward Facebook likes, competitions, games, take bookings, incentive to return

• Be recognised – brand exposure• Be loved – reputation • Happy staff

Return on InvestmentEvery hour or £ spent on Town Team & events is:• Is an investment in your own

future• Is multiplied by collective

activity• Builds relationships & trust• Influences things otherwise

beyond your control

No participation

=No power

“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.”

Vince Lombard

Your BusinessYour TownYour TeamYour FutureYour Choice

www.atcm.orgwww.100ways.orgJean BallEmail: TownTeamNMid@atcm.org Twitter: @JeanBall1 @TownTeamsNMid #GreatPlaces