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1
Dr Tan Gek Woo
IT1004
Introduction to
Electronic Commerce
2
Teaching Staff
� Lecturer
� Dr TAN Gek Woo
� Office: COM2 03-39.
� Email:tangw@comp.nus.edu.sg
� Please send email to this account only
� Remember to put “IT1004” in the subject line
� Remember to include your full name, matriculation
number
� Please use your NUSNET account to send email
� Consultation hour: By appointment
Module Admin
Teaching Staff
� Tutors:
� Ms Shen Yi (shenyi@comp.nus.edu.sg)
� Ms Yang Lu (yanglu@nus.edu.sg)
� Consultation: by appointment
4
Nature of IT1004
� Objective: To provide an overview of e-commerce and its basic concepts
� Intended audience: 1st-year undergraduates with no prior e-commerce background
� What to expect:
� Descriptive in nature, lots of reading required
� Case-study type of tutorials, some in-class exercises
� Much interaction during lecture – you may be called to answer questions.
� NO programming involved
Module Admin
5
Scope of the Module
Business
Business model
Customer
Customer behavior
Marketing
advertising
security threats & encryption
Ethics, privacy issues, intellectual property
Business
scene
Technical
scene
Environmental
scene
B2B, B2C e-commerce
Module Admin
Webpage/Webstore design
Topics covered
� Introduction
� Business model
� Auction, social network, portal
� B2B, B2C
� Marketing and advertising
� Ethical issues
� Intellectual property, privacy
� Security threats and encryption
Module Admin
IT1004
Available at NUS Co-op @
Forum !!
E-commerce 2014, Global
Edition, 10/e,
Author : Laudon
Publisher : Pearson
ISBN : 9781292009094
Supplementary readings
Required readings:
� From the digital library
� Link from the Internet
� Handouts
� These will be listed on the lesson plan/ lecture
slides
Module Admin
3
Schedule
� Lecture:
� Wed 2-4 pm, LT15
� No lecture on 22nd Oct (Deepavali public holiday)
� Tutorials (tentative):
� Tutorials begin on the 3rd week (26th - 28th Aug)
� No tutorials on the following dates:
� 22nd – 27th Sep (mid semester break)
� 21st – 23rd Oct (public holiday)
Module Admin
10
Assessment
� Assessment
� Tutorial participation (individual) 10%
� Tutorial case presentation (group) 10%
� Project (group) 27%
� Project proposal 2%
� Final project report 20%
� Presentation 5%
� Project reflection (individual) 3%
� Final exam (individual) 50%
Grade components
12
Tutorial
� Tutorial Participation (10%)
� Attendance will be taken for each tutorial
� Participation in class discussion will count towards
Class Participation
� Tutorials begin on the 3rd week (26th – 28th Aug)
� Note: Team formation during 1st tutorial � must
come
Grade components
11
Tutorial registration
� Check CORS website for information:
� http://www.cors.nus.edu.sg/schedule.html
� Exchange students please use
https://mysoc.nus.edu.sg/~oratut/
� Tutorial appeals
� Please appeal through CORS.
� It is useless to email me directly because I can
process appeals only through CORS.
� Priority will given to students without a tutorial slot.
(Note: I will check your time-table to verify that you
have a time-table clash).
Grade components
13
Tutorial case presentation
� There are 4 tutorial cases for the semester.
� See TutBriefing.pdf in IVLE Readme folder.
� 4 teams will be formed during the 1st tutorial �
must come to the 1st tutorial
� Teams will draw-lots on a case to present. See
TutBriefing.pdf for the schedule.
� ALL students should prepare for each tutorial so that
you can participate in the discussion.
� The case presentation comprises 10% of your total
grade.
Grade components
Tutorial Discussions
� Discussion questions given beforehand. Please
prepare before coming to tutorial.
� Q&A (if you have questions that you want to
clarify)
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Final Exam
� Final Exam (50%)
� Date: 24th Nov (Mon) 2014 afternoon
� Format:
� Multiple choice questions
� Structured question(s)
� Closed book exam
� Scope of the final exam will be finalised at a later
date.
Grade components
17
Module Policies
� Lectures� Lecture begin at 2pm
� 5 min break after about 1 hour.
� Please switch all mobile phones to silent mode
� Respect others’ right to a distraction-free class environment
� Tutorials� Please be punctual
� Please attend only your registered tutorial group
Module Policies
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Module Policies
� Queries and discussions:
� Post on the IVLE discussion board.
� Queries of a personal nature
� Email lecturer/tutors using your NUS email account
� Put IT1004 in the subject heading
� Include your name (as shown on matric card),
matriculation number and tutorial group in the email.
Module Policies
19
Module Policies
� Past year exams
� Available on digital library
� The MCQs for the past three semesters are NOT
included in the digital library.
� I do NOT provide questions/solutions to past year
exams/tests.
Module Policies
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Module Policies
� Plagiarism
� The university takes a serious view of plagiarism or any form
of cheating
� Please ensure that you cite all sources of your work
� http://www.comp.nus.edu.sg/undergraduates/plagiarism.html
Module Policies
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