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Dr Tan Gek Woo

IT1004

Introduction to

Electronic Commerce

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Teaching Staff

� Lecturer

� Dr TAN Gek Woo

� Office: COM2 03-39.

� Email:tangw@comp.nus.edu.sg

� Please send email to this account only

� Remember to put “IT1004” in the subject line

� Remember to include your full name, matriculation

number

� Please use your NUSNET account to send email

� Consultation hour: By appointment

Module Admin

Teaching Staff

� Tutors:

� Ms Shen Yi (shenyi@comp.nus.edu.sg)

� Ms Yang Lu (yanglu@nus.edu.sg)

� Consultation: by appointment

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Nature of IT1004

� Objective: To provide an overview of e-commerce and its basic concepts

� Intended audience: 1st-year undergraduates with no prior e-commerce background

� What to expect:

� Descriptive in nature, lots of reading required

� Case-study type of tutorials, some in-class exercises

� Much interaction during lecture – you may be called to answer questions.

� NO programming involved

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Scope of the Module

Business

Business model

Customer

Customer behavior

Marketing

advertising

security threats & encryption

Ethics, privacy issues, intellectual property

Business

scene

Technical

scene

Environmental

scene

B2B, B2C e-commerce

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Webpage/Webstore design

Topics covered

� Introduction

� Business model

� Auction, social network, portal

� B2B, B2C

� Marketing and advertising

� Ethical issues

� Intellectual property, privacy

� Security threats and encryption

Module Admin

IT1004

Available at NUS Co-op @

Forum !!

E-commerce 2014, Global

Edition, 10/e,

Author : Laudon

Publisher : Pearson

ISBN : 9781292009094

Supplementary readings

Required readings:

� From the digital library

� Link from the Internet

� Handouts

� These will be listed on the lesson plan/ lecture

slides

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Schedule

� Lecture:

� Wed 2-4 pm, LT15

� No lecture on 22nd Oct (Deepavali public holiday)

� Tutorials (tentative):

� Tutorials begin on the 3rd week (26th - 28th Aug)

� No tutorials on the following dates:

� 22nd – 27th Sep (mid semester break)

� 21st – 23rd Oct (public holiday)

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Assessment

� Assessment

� Tutorial participation (individual) 10%

� Tutorial case presentation (group) 10%

� Project (group) 27%

� Project proposal 2%

� Final project report 20%

� Presentation 5%

� Project reflection (individual) 3%

� Final exam (individual) 50%

Grade components

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Tutorial

� Tutorial Participation (10%)

� Attendance will be taken for each tutorial

� Participation in class discussion will count towards

Class Participation

� Tutorials begin on the 3rd week (26th – 28th Aug)

� Note: Team formation during 1st tutorial � must

come

Grade components

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Tutorial registration

� Check CORS website for information:

� http://www.cors.nus.edu.sg/schedule.html

� Exchange students please use

https://mysoc.nus.edu.sg/~oratut/

� Tutorial appeals

� Please appeal through CORS.

� It is useless to email me directly because I can

process appeals only through CORS.

� Priority will given to students without a tutorial slot.

(Note: I will check your time-table to verify that you

have a time-table clash).

Grade components

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Tutorial case presentation

� There are 4 tutorial cases for the semester.

� See TutBriefing.pdf in IVLE Readme folder.

� 4 teams will be formed during the 1st tutorial �

must come to the 1st tutorial

� Teams will draw-lots on a case to present. See

TutBriefing.pdf for the schedule.

� ALL students should prepare for each tutorial so that

you can participate in the discussion.

� The case presentation comprises 10% of your total

grade.

Grade components

Tutorial Discussions

� Discussion questions given beforehand. Please

prepare before coming to tutorial.

� Q&A (if you have questions that you want to

clarify)

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Final Exam

� Final Exam (50%)

� Date: 24th Nov (Mon) 2014 afternoon

� Format:

� Multiple choice questions

� Structured question(s)

� Closed book exam

� Scope of the final exam will be finalised at a later

date.

Grade components

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Module Policies

� Lectures� Lecture begin at 2pm

� 5 min break after about 1 hour.

� Please switch all mobile phones to silent mode

� Respect others’ right to a distraction-free class environment

� Tutorials� Please be punctual

� Please attend only your registered tutorial group

Module Policies

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Module Policies

� Queries and discussions:

� Post on the IVLE discussion board.

� Queries of a personal nature

� Email lecturer/tutors using your NUS email account

� Put IT1004 in the subject heading

� Include your name (as shown on matric card),

matriculation number and tutorial group in the email.

Module Policies

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Module Policies

� Past year exams

� Available on digital library

� The MCQs for the past three semesters are NOT

included in the digital library.

� I do NOT provide questions/solutions to past year

exams/tests.

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Module Policies

� Plagiarism

� The university takes a serious view of plagiarism or any form

of cheating

� Please ensure that you cite all sources of your work

� http://www.comp.nus.edu.sg/undergraduates/plagiarism.html

Module Policies

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