top digital marketing trends
Post on 07-Jan-2017
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Top Digital Marketing Trends
Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
About Me
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Digital Marketing Manager• California born, Illinois raised,
and Colorado transplant • Went whale watching for the
first time last week!
www.rezstream.com
About RezStreamwww.rezstream.c
om
• RezStream has been providing online solutions to the hospitality industry since the company was founded in 2005.
• Located in Denver, Colorado • 21 employees • Majority of our clients are independently
owned properties. • RezStream’s hospitality solutions include: • Reservation Software • Online Booking Engine • Website Design Services • Digital Marketing Services
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
Today’s Traveler
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Today’s Travelerwww.rezstream.c
om
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comToday’s Traveler
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comToday’s Traveler
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
Top Digital Marketing Trends
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
“It’s predicted that by 2018, the number of bookings via mobile
will be closer to 38%.” -SiteMinder
Responsive Website Design
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comResponsive Website Design
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comMobile-Friendly Booking Engine
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comDirect Bookings
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comDirect Bookings
Free WiFi Free
upgrades Free dining
credits Free
breakfast Free parking
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comDirect Bookings
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comPersonalization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comPersonalization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
“Search engines are among the most
popular online planningsources for travelers,
particularly among leisure travelers.”
Search Engine Optimization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comSearch Engine Optimization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comSearch Engine Optimization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comSearch Engine Optimization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comSearch Engine Optimization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comOnline Reputation
• 95% of travelers read reviews prior to making a booking decision
• 3.9 times more likely to book a hotel with higher review scores, given equal prices
• 76% of travelers are willing to pay more for a hotel with higher review scores
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comOnline Reputation
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comOnline Reputation
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.comPartner Up
Conclusion
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
• Get a responsive website • Utilize a mobile-friendly
booking engine• Focus on generating more
direct bookings• Personalize marketing
messages • Conduct search engine
optimization• Invest in managing your online
reputation
Conclusion
Email: Liz.Day@RezStream.com Direct Line: 303-872-0214
Get Connected:• www.Facebook.com/RezStream• www.Twitter.com/RezStream• www.Plus.Google.com/
+Rezstream• www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
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