top 3 focus areas in b2b marketing
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Top 3 Focus Areas in B2B Marketing
Mikael AlataloMay 2016
Flow
Content
Data
Flow
H2H
Buying personasCustomer journeyCEM
CRM
Omnichannel XPMarketing automation
Content
Content marketing
SEO
Visual content
SoMe marketing
Employee advocacy
Interactive content & VR
Native Advertising
Data
Segmentation and profiling
Data enrichment
Online analytics
Predictative analytics
CRO – conversion rate optimation
Targeting and personalization
Joining online and offline data
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