too big to ignore - wordpress.com · 2012-04-19 · too big to ignore . wei chee za solutions ....

#SOCIALGAMING TOO BIG TO IGNORE

Wei Chee ZA Solutions

What is Social Gaming?

“Casual Gaming is the Arcade Business rising from the ashes of the 1980s”

- Nicholas Carlson, Business Insider

“Casual games designed to be played with friends on online social platforms”

- Justin Smith, Inside Facebook

What is Social Gaming?

Social Gaming Statistics

¼ of “consumers” play social game The average social gamer is a 43 year old lady Female driven industry, 38% play several times a day 1 in 10 social gamers’ session last >3 hours 83% play on Facebook

The Rise of Social Gaming

The Rise of Social Gaming

The Rise of Social Gaming

World of Warcraft 1,500,000 total users

Xbox live 20,000,000 total users

~ 207,000,000 Social Gamers Monthly active Users

The Rise of Social Gaming

Zynga 360,000,000 Monthly active Users

The Rise of Social Gaming

The Rise of Social Gaming

The opening of social network platforms for 3rd Party developers

The rise of smart mobile devices

The rise of internet penetration, billing infrastructure

Social Gaming Designs

Onboarding

Habit-Building

Mastery

Newbie

Regular

Enthusiast 3 Key Stages of Player Life cycle

Social Gaming Designs

Social Gaming Designs

Engagement Loop

Positive Emotion Fun / Delight / Trust / Pride / Curious

Newbie Onboarding

(social) Call to Action Customize / Share / Help / Compete

Player (re)Engagement Task / Mission / Game / Quiz / Gift

Visible Progress Stats / Challenges / Awards / Messages

Social Gaming Life Cycle

Iteration

Iteration M

on

etiz

atio

n

Social Gaming Dynamics

Focus on social emotions – friendship, love, pride, envy, anger Social first, fun second No brainer, easy pick-me-up Target (niche) users Easy payment methods

Social Gaming Trend

Group Buying

Activity Streams

Virtual Worlds

Location-Aware Apps

Social Analytics

Gamification

Internet of Things

Social TV

Gartner’s Hype Cycle

Social Gaming Trend

Mobile Devices: The Shiny New Toy Location Based Game Virtual Social World Asia Market

Social Gaming Cost

1)Development Cost = $100k ~ $300k

2) Initial Marketing Cost = $50k ~ $200k

3) Live Operation = $12.5k ~ $22.5k

Cost of One game launch = $175.5k ~ $522.5k

Social Gaming Cost

Total cost of 4 games launch

Yearly Revenue (25% success rate)

Yearly Revenue (50% success rate)

$1.96 mil $770k ~ $12.3mil $1.54mil ~ $24.5mil

Market Assumptions: • Number of games: 4 • Average DAU for each successful game in a year: 400k • Number of successful games: 1~2 • Assumed monetization: $45/1000 DAU • Facebook cut: 30%

Social Gaming Cost

Case Study:

• Rovio 34th game • Initial dev cost of €100k++ • Current revenue USD $1mil/month

• OMGPop 36th game • Initial dev cost USD$250k??? • Current revenue USD $250k/day

GAMIFICATION

Zanadu

Who are We: Specialize in multi-user virtual world platform solution

Team: 8+ developer, artist, designer, social media manager

Location: - Upstairs - Chiang Mai

Thank you! weichee.lee@zanadu.com.my fb.com/leeweichee