tobacco & media

Tobacco & Media

Frank Baker- media educatorFrank Baker- media educatorFbaker1346@aol.comFbaker1346@aol.com

Media Literacy ClearinghouseMedia Literacy Clearinghousewww.frankwbaker.comwww.frankwbaker.com

Marketing- Stores

Marketing-StoresMarketing-Stores

Marketing-Auto RacesMarketing-Auto Races

Marketing-Magazine AdsMarketing-Magazine Ads

What tobacco knows…..

An internal tobacco company marketingreport from 1989 said: “We believe that most of the strong, positive

images for cigarettes and smoking are created by cinema and television.”

Source: http://legacy.library.ucsf.edu/tid/lti49e00 & www.truth.com

Movies + Smoking = “Product Placement”Movies + Smoking = “Product Placement”

Favorite Stars of Teens

GIRLS BOYSBrad Pitt Pamela AndersonLeonardo DiCaprio Sandra BullockWinona Ryder Demi MooreDemi Moore Sharon StoneDrew Barrymore

SOURCE: July 2003 Study, American Journal of Public Health

History of “Smoking Incidents’

• Average number of "smoking incidents"  per hour in major US films 1950 10.7 2002,10.9 

Source:"Back to the Future: Smoking in Movies 2002, Compared with 1950 Levels" by Stanton Glantz, and others, American Journal of Public Health

Early TRUTH Billboard

Recommended Resources