tns who we are overview 2011

2011 The Natural Step

The Natural Step

January 2011

Who We Are, What We Do

How it all began...

• 1989 – Doctor Karl-Henrik

Robert

• The King of Sweden as Patron

• Influencing Swedish society,

and Business

2011 The Natural Step

and Business

• International expansion

Common approach to Economic,

Environmental, and Social Issues

Reductionism

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The Natural Step Systemic Perspective

Structured overview

2011 The Natural Step

“The Natural Step is a Clear

Voice in the Commotion.”

”

2011 The Natural Step

”Leif Johansson, CEO

VOLVO

The Natural Step: who are we?

• International NGO

• Scientific approach

• Holisticframework

• Strategic advice &

2011 The Natural Step

• Strategic advice & education

• Leadership and role models

• Innovative tools and services

• Networks & partnerships Celebrating 20 years advancing Celebrating 20 years advancing Celebrating 20 years advancing Celebrating 20 years advancing sustainable development around the world!sustainable development around the world!sustainable development around the world!sustainable development around the world!

ResearchScientific discovery, application,

continual development and

testing of methods to

Advisory services’Think and Do Leadership’

Pioneering new solutions

that provide inspiration,

Capacity buildingWidespread capacity building in strategic

sustainable development.

2011 The Natural Step

testing of methods to

accelerate real change.

that provide inspiration,

success stories and proof

of possibility.

Learning networkConnection of people, ideas and resources to enable cross-

sector collaboration for accelerated learning and action.

Online e-learning

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Undergraduate & Master’s Courses in

partnership with universities....

1 year masters 3 month distance

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Industry Courses for Business Leaders...

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A cooperation between:

Website

www.thenaturalstep.org

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International Research Initiative

Real Change

www.realchange.nu

Product-Service Innovation (SWE)

Business development (SWE)

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Industrial metal flows (USA)

Conflict resolution (IL)

Algae biomass (AUS)

Green Science / Chemistry (USA)

Water management (NL)

Rainforest ecosystems (BRA)

Traffic systems (SWE)

Energy systems (SWE)

…

Our Approach

• The Natural Step approach is based upon and includes:

– Scientific consensus on a definition of sustainability

– A strategic framework for practical implementation of sustainability

2011 The Natural Step

– An engagement process for individuals and teams to understand and manage change effectively

– Demonstrated success through sectors and regions, worldwide.

– A global network of inspired, committed and competent professional and role model partner organisations providing leadership and hope by advancing sustainable development.

��

Three leadership questions

Do you have a definition of sustainability?

��

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What is your gap?

��

What are you doing to bridge it?

What is your gap?

��

What are you doing to bridge it?

20 Years of testing and developing a Framework

for Strategic Sustainable Development

�green building codes

�capital investment filters

�sustainable purchasing practices

�sustainable product design

�synergy / aligning tools & concepts

�systematic value-chain cooperation

�sustainability education programs on

all continents

Outcomes from our work...

2011 The Natural Step

�sustainable product design

�zero-waste policies

�carbon neutrality strategies

all continents

�Influencing whole sectors

Sustainability-driven regional planning: since 1985

25% of Swedish

17

25% of Swedish municipalities

“This simple, science- and

systems- based framework is

the best out there. It needs to

become part of a new

Olympic Communities- Whistler

2011 The Natural Step

become part of a new

common language, as well

understood worldwide as the

rules of soccer”.

Ken Melamed, Mayor of the award winning community of

Whistler, Canada,

Host of the 2010 Winter Olympics.

Uses?

The Natural Step Framework:

� Helps you define a clear path to sustainability

� Is scientifically tested, shared publicly and in use all around the world.

� Enables organizations to make strategic, economic decisions that will take them toward

sustainability.

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Advisors from The Natural Step support you in building your sustainability competence,

helping you answer tough questions like:

1. What is sustainability?

2. What challenges and opportunities do you face to get there?

3. How can you decrease the gap between the current situation and sustainability?

Examples of what we do

• Building Sustainability Awareness (e.g. Elearning, sustainability briefings, public speaking)

• Building Sustainability Competence (e.g. Certificate Courses, defining the business case for sustainability, employee training, executive masterclasses)

• Company Sustainability Analysis (e.g. Readiness Assessment, material flow risk / opportunity assessment, organisational capacity assessment, best practice benchmarking)

• Assessment of Markets, Products, Services and Materials (e.g. Product Sustainability Life Cycle Assessment,

2011 The Natural Step

• Assessment of Markets, Products, Services and Materials (e.g. Product Sustainability Life Cycle Assessment, integration of Sustainability within Product Innovation Processes)

• Sustainability Integration within business processes (e.g. Vision and Strategy Development, planning, management systems, monitoring and reporting )

• Sustainability Projects (e.g. climate strategy, strategic sustainability communications, employee engagement programs, sustainability indexes, tool development etc.)

• Value Chain Collaboration ( e.g. customer and supplier engagement, industry-wide education programs)

• Cross-Sector Initiatives (e.g. stakeholder forums, applied sustainability research, networking)

Business Partners and Collaborators

2011 The Natural Step

What others say...

“The whole world has dreamt about a solid definition of

sustainability that would allow systematic step-by-step

planning. When the definition arrived, delivered by The

Natural Step, it was remarkable to see how simple it was.

Why hadn’t anybody thought about it before?”

2011 The Natural Step

Why hadn’t anybody thought about it before?”

Paul Hawken, Author. The Ecology of Commerce, Natural

Capitalism and Blessed Unrest

“The TNS framework is the most rigorous, scientifically-based,

and practical sustainability methodology on the planet.”

- Bob Willard, author of the Sustainability Champions Guidebook, The

Sustainability Advantage and The Next Sustainability Wave, and 6-year TNS Canada

Board Member

What others say...

2011 The Natural Step

Board Member

“What really impressed me working with [TNS] was their ability

to take the principles of sustainability, understand the business

model they were being plugged into and come up with clear and

concise statement of what that means for the business.”

Business Example: Nike

2011 The Natural Step

Jim Goddard, Director of Considered Innovation, Nike.

Interface

“As we climb mount Sustainability, with the four

sustainability principles at the top, we are doing

Business Example: Interface

2011 The Natural Step

sustainability principles at the top, we are doing

better than ever on bottom line business. This is

not at the cost of social or ecological systems,

but at the cost of our competitors who still

haven’t got it”.

Portland US, October 2007, Ray Andersson, President, Founder and CEO, Interface. Inc.

"It was not until at least ten years later, we understood

how much money Electrolux had saved and earned from

applying the TNS Framework to foresee changes on

markets and legislation".Leif Johansson, CEO Volvo and former CEO Electrolux

Electrolux

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Our approach to sustainability is based on the

Educating 55.000 employees…

2011 The Natural Step

based on the model set out in The Natural Step

IKEA

Contacts

The Natural Step Global Network - Italy BranchVia Malpighi 1 - 20129 - Milano

2011 The Natural Step

Eric Ezechieli–President

eric.ezechieli@thenaturalstep.orgPhone: + 39 02 898 668 22Mobile: +39 348 60 600 60

Helping you take strategic steps toward sustainabilityResearch for Real Change | Training for Leaders | Coaching for Role Models | A Movement for Change

www.thenaturalstep.org