tns who we are overview 2011
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The Natural Step - Who we are and what we do - 2011TRANSCRIPT
2011 The Natural Step
The Natural Step
January 2011
Who We Are, What We Do
How it all began...
• 1989 – Doctor Karl-Henrik
Robert
• The King of Sweden as Patron
• Influencing Swedish society,
and Business
2011 The Natural Step
and Business
• International expansion
Common approach to Economic,
Environmental, and Social Issues
Reductionism
2011 The Natural Step
The Natural Step Systemic Perspective
Structured overview
2011 The Natural Step
“The Natural Step is a Clear
Voice in the Commotion.”
”
2011 The Natural Step
”Leif Johansson, CEO
VOLVO
The Natural Step: who are we?
• International NGO
• Scientific approach
• Holisticframework
• Strategic advice &
2011 The Natural Step
• Strategic advice & education
• Leadership and role models
• Innovative tools and services
• Networks & partnerships Celebrating 20 years advancing Celebrating 20 years advancing Celebrating 20 years advancing Celebrating 20 years advancing sustainable development around the world!sustainable development around the world!sustainable development around the world!sustainable development around the world!
ResearchScientific discovery, application,
continual development and
testing of methods to
Advisory services’Think and Do Leadership’
Pioneering new solutions
that provide inspiration,
Capacity buildingWidespread capacity building in strategic
sustainable development.
2011 The Natural Step
testing of methods to
accelerate real change.
that provide inspiration,
success stories and proof
of possibility.
Learning networkConnection of people, ideas and resources to enable cross-
sector collaboration for accelerated learning and action.
Online e-learning
2011 The Natural Step
Undergraduate & Master’s Courses in
partnership with universities....
1 year masters 3 month distance
2011 The Natural Step
Industry Courses for Business Leaders...
2011 The Natural Step
A cooperation between:
Website
www.thenaturalstep.org
2011 The Natural Step
International Research Initiative
Real Change
www.realchange.nu
Product-Service Innovation (SWE)
Business development (SWE)
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Industrial metal flows (USA)
Conflict resolution (IL)
Algae biomass (AUS)
Green Science / Chemistry (USA)
Water management (NL)
Rainforest ecosystems (BRA)
Traffic systems (SWE)
Energy systems (SWE)
…
Our Approach
• The Natural Step approach is based upon and includes:
– Scientific consensus on a definition of sustainability
– A strategic framework for practical implementation of sustainability
2011 The Natural Step
– An engagement process for individuals and teams to understand and manage change effectively
– Demonstrated success through sectors and regions, worldwide.
– A global network of inspired, committed and competent professional and role model partner organisations providing leadership and hope by advancing sustainable development.
��
Three leadership questions
Do you have a definition of sustainability?
��
2011 The Natural Step
What is your gap?
��
What are you doing to bridge it?
What is your gap?
��
What are you doing to bridge it?
20 Years of testing and developing a Framework
for Strategic Sustainable Development
�green building codes
�capital investment filters
�sustainable purchasing practices
�sustainable product design
�synergy / aligning tools & concepts
�systematic value-chain cooperation
�sustainability education programs on
all continents
Outcomes from our work...
2011 The Natural Step
�sustainable product design
�zero-waste policies
�carbon neutrality strategies
all continents
�Influencing whole sectors
Sustainability-driven regional planning: since 1985
25% of Swedish
17
25% of Swedish municipalities
“This simple, science- and
systems- based framework is
the best out there. It needs to
become part of a new
Olympic Communities- Whistler
2011 The Natural Step
become part of a new
common language, as well
understood worldwide as the
rules of soccer”.
Ken Melamed, Mayor of the award winning community of
Whistler, Canada,
Host of the 2010 Winter Olympics.
Uses?
The Natural Step Framework:
� Helps you define a clear path to sustainability
� Is scientifically tested, shared publicly and in use all around the world.
� Enables organizations to make strategic, economic decisions that will take them toward
sustainability.
2011 The Natural Step
Advisors from The Natural Step support you in building your sustainability competence,
helping you answer tough questions like:
1. What is sustainability?
2. What challenges and opportunities do you face to get there?
3. How can you decrease the gap between the current situation and sustainability?
Examples of what we do
• Building Sustainability Awareness (e.g. Elearning, sustainability briefings, public speaking)
• Building Sustainability Competence (e.g. Certificate Courses, defining the business case for sustainability, employee training, executive masterclasses)
• Company Sustainability Analysis (e.g. Readiness Assessment, material flow risk / opportunity assessment, organisational capacity assessment, best practice benchmarking)
• Assessment of Markets, Products, Services and Materials (e.g. Product Sustainability Life Cycle Assessment,
2011 The Natural Step
• Assessment of Markets, Products, Services and Materials (e.g. Product Sustainability Life Cycle Assessment, integration of Sustainability within Product Innovation Processes)
• Sustainability Integration within business processes (e.g. Vision and Strategy Development, planning, management systems, monitoring and reporting )
• Sustainability Projects (e.g. climate strategy, strategic sustainability communications, employee engagement programs, sustainability indexes, tool development etc.)
• Value Chain Collaboration ( e.g. customer and supplier engagement, industry-wide education programs)
• Cross-Sector Initiatives (e.g. stakeholder forums, applied sustainability research, networking)
Business Partners and Collaborators
2011 The Natural Step
What others say...
“The whole world has dreamt about a solid definition of
sustainability that would allow systematic step-by-step
planning. When the definition arrived, delivered by The
Natural Step, it was remarkable to see how simple it was.
Why hadn’t anybody thought about it before?”
2011 The Natural Step
Why hadn’t anybody thought about it before?”
Paul Hawken, Author. The Ecology of Commerce, Natural
Capitalism and Blessed Unrest
“The TNS framework is the most rigorous, scientifically-based,
and practical sustainability methodology on the planet.”
- Bob Willard, author of the Sustainability Champions Guidebook, The
Sustainability Advantage and The Next Sustainability Wave, and 6-year TNS Canada
Board Member
What others say...
2011 The Natural Step
Board Member
“What really impressed me working with [TNS] was their ability
to take the principles of sustainability, understand the business
model they were being plugged into and come up with clear and
concise statement of what that means for the business.”
Business Example: Nike
2011 The Natural Step
Jim Goddard, Director of Considered Innovation, Nike.
Interface
“As we climb mount Sustainability, with the four
sustainability principles at the top, we are doing
Business Example: Interface
2011 The Natural Step
sustainability principles at the top, we are doing
better than ever on bottom line business. This is
not at the cost of social or ecological systems,
but at the cost of our competitors who still
haven’t got it”.
Portland US, October 2007, Ray Andersson, President, Founder and CEO, Interface. Inc.
"It was not until at least ten years later, we understood
how much money Electrolux had saved and earned from
applying the TNS Framework to foresee changes on
markets and legislation".Leif Johansson, CEO Volvo and former CEO Electrolux
Electrolux
2011 The Natural Step
Our approach to sustainability is based on the
Educating 55.000 employees…
2011 The Natural Step
based on the model set out in The Natural Step
IKEA
Contacts
The Natural Step Global Network - Italy BranchVia Malpighi 1 - 20129 - Milano
2011 The Natural Step
Eric Ezechieli–President
[email protected]: + 39 02 898 668 22Mobile: +39 348 60 600 60
Helping you take strategic steps toward sustainabilityResearch for Real Change | Training for Leaders | Coaching for Role Models | A Movement for Change
www.thenaturalstep.org