tnooz-expedia free webinar: impact of multi-screens on the travel purchase path

Travel decisions in a multi-screen world

Webinar 29 October 2015

Your hosts

Kevin May Senior Editor & Moderator Tnooz

Gene Quinn CEO & Producer Tnooz

Your presenter

Wendy Olson Killion Director, Product Expedia Media Solutions

Poll no. 1 Where are you located?

Poll no. 2 Which industry segment do you represent?

8  

Expedia,  Inc:  More  than  150  Travel    Branded  Sites  in  70  Countries  

Source:  comScore  WW  January  2015.     9  

Expedia  Media  Solu.ons:  Global  Network  of  Sites      Worldwide  Monthly  Unique  Users  (Millions)  

39.5M   21.1M   4.3M   12.1M  

962K   12.3M   773K   2.6M  

367K   7M   3.7M  

11  

Travel  Content  Consump.on  

Mul.screen  Consumer  Behaviors  

REAL  WORLD  INSIGHTS  

Poll no. 3 Is mobile integrated into your overall

marketing strategy?

Poll no. 4 When thinking about how you deploy a mobile

strategy, which platform do you prefer?

Poll no. 5 If and when you deploy a mobile strategy, which stage(s) of the purchase cycle will you primarily

target consumers?

Poll no. 6 How do you primarily measure success of a

mobile campaign?

36  

Relevant  Experience  

Mul.plaLorm  Approach  

Crea.ve  &  AOen.on-­‐Grabbing  

WHAT  THIS  MEANS  

bit.ly/MulXscreenTravelPath  adverXsing.expedia.com  

Q & A

Thank you!

Send your questions and comments to gene@tnooz.com

Replay and presentation will be available on www.tnooz.com