tivoli suggestions

Model One Advertising Suggestions

Tivoli’s existing brand positioning is they

make a simple beautiful object, that

sounds as good as it looks.

They’re design and home goods nerds who care

about quality and aesthetics. They like Music/

sound, but more they like to enjoy their home

and the objects inside it and we know that music

is a part of this for them.

Our customers are actively seeking out

new/ cool products and are well informed

of what is available. We need to remind

them about us, and do it in a way that re

assures them that we are the right choice.

How do we reach them?

They look online at design blogs

They look at print magazines featuring

design, home goods, and clothing/ fashion.

Media Suggestions

We can reach out to our target through the

above mentioned media outlets. This is

were they look for inspiration and make

decisions about what to buy.

Ads should be simple. Layouts

midcentury/ Scandinavian aesthetics, and

reflect what Tivoli stands for as a brand,

simplicity and mastery.

They should also raise awareness about

the new Tivoli radio app, maybe a QR

code that leads to it in the app store.