tivoli suggestions
DESCRIPTION
suggestions for Tivoli AudioTRANSCRIPT
Model One Advertising Suggestions
Tivoli’s existing brand positioning is they
make a simple beautiful object, that
sounds as good as it looks.
They’re design and home goods nerds who care
about quality and aesthetics. They like Music/
sound, but more they like to enjoy their home
and the objects inside it and we know that music
is a part of this for them.
Our customers are actively seeking out
new/ cool products and are well informed
of what is available. We need to remind
them about us, and do it in a way that re
assures them that we are the right choice.
How do we reach them?
They look online at design blogs
They look at print magazines featuring
design, home goods, and clothing/ fashion.
Media Suggestions
We can reach out to our target through the
above mentioned media outlets. This is
were they look for inspiration and make
decisions about what to buy.
Ads should be simple. Layouts
midcentury/ Scandinavian aesthetics, and
reflect what Tivoli stands for as a brand,
simplicity and mastery.
They should also raise awareness about
the new Tivoli radio app, maybe a QR
code that leads to it in the app store.