tivoli suggestions

18
Model One Advertising Suggestions

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Post on 05-Jul-2015

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suggestions for Tivoli Audio

TRANSCRIPT

Page 1: Tivoli suggestions

Model One Advertising Suggestions

Page 2: Tivoli suggestions

Tivoli’s existing brand positioning is they

make a simple beautiful object, that

sounds as good as it looks.

Page 3: Tivoli suggestions

They’re design and home goods nerds who care

about quality and aesthetics. They like Music/

sound, but more they like to enjoy their home

and the objects inside it and we know that music

is a part of this for them.

Page 4: Tivoli suggestions

Our customers are actively seeking out

new/ cool products and are well informed

of what is available. We need to remind

them about us, and do it in a way that re

assures them that we are the right choice.

Page 5: Tivoli suggestions

How do we reach them?

Page 6: Tivoli suggestions

They look online at design blogs

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They look at print magazines featuring

design, home goods, and clothing/ fashion.

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Media Suggestions

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We can reach out to our target through the

above mentioned media outlets. This is

were they look for inspiration and make

decisions about what to buy.

Page 16: Tivoli suggestions

Ads should be simple. Layouts

midcentury/ Scandinavian aesthetics, and

reflect what Tivoli stands for as a brand,

simplicity and mastery.

Page 17: Tivoli suggestions

They should also raise awareness about

the new Tivoli radio app, maybe a QR

code that leads to it in the app store.

Page 18: Tivoli suggestions