titles, transitions & special effects. objectives discuss design elements for titles and title...
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Titles, Transitions &
Special Effects
Titles, Transitions &
Special Effects
Objectives
Discuss design elements for titles and title graphics from video productions
Identify the categories of graphics for video
Discuss the idea of “safe” areas in video space
Demonstrate titles & transitions
Title Design
Title design and font choice should be age appropriate.
Title Design
Typeface or font is an important element to the overall format or design of the message.
Usually, audiences only have a few moments to read the screen, so it must be legible.
Title Design
Typeface, like color, can set the mood or tone.
How Big?
dog PointSize
72 points per inch
How Big?
Visually inspect all titles within
your video timeline to
check font size, balance and readability.
Rules of Thumb!
Guidelines for typeface use in different media are similar.
The reason – they work!
Rules of Thumb!
Readability first!!!!!
KILL Principle. Keep It
Large & Legible
Rules of Thumb!
Avoid gimmickygimmicky or
fancyfancy fonts that detract
from the message. Do NOT demonstrate use of
the font list!
Rules of Thumb!
Tall, narrow or exaggerated serif fonts are hard to read from a distance.
Fancy fonts are great for surprise or theme elements--use sparingly.
Sans serif fonts can give a dynamic feel to text.
Rules of Thumb!
Common practice is to limit number of fonts to two or three.
ALL CAPS IS VERY HARD TO READ! Appropriate for short titles
Rules of Thumb!
Normal grammatical conventions are used for body text.
Spell check!!!!
Page Layout Notes
Main title is usually the largest font on the page.
One font for title and one font for body copy is common.
Subtitles are usually smaller than the main title.
Body text is usually smaller than subtitles.
Title Categoriesfor Video
Full ScreenBackground is not transparent
Graphic format must be compatible with editing software
Title Categoriesfor Video
Limitations4:3 aspect ratio Details such as scalloped edges, shadowing, etc.
Number of colorsSpecialized colors such as gradients
Title Categoriesfor Video
Video is a unique medium. Graphics created for print or
web may not always translate well to video.
Preview graphics, titles and animation within editing software.
You must be willing to change it if it doesn’t work.
Title Categoriesfor Video
Title is super-imposed (actually, background or title is transparent!)
Super-Imposed
Title Categories for Video
Super-Imposed Appropriate
font and font size improve design
Legibility!
Title Categories for Video
Super-Imposed Remember to
compose with title in mind!
Legibility!
Lower 1/3 Title
A title is located in the “lower 1/3” of the screen.
It is usually used for identifying people.
Screen “Safe” Area
Screen Safe
Title Safe
Screen Transitions
The visual movement from one shot to the next shot in a sequence
The “cut” is the most common transition.
Clip 1 Clip 2 Clip 3
cut cut
Screen Transitions
Movement transitions such as wipes and dissolves signal a change in space or time.
They really are not used that much by professionals!
Special Effects
The combination of Premiere and After Effects can
create any number of special effects.
The only real limit will be your imagination!
Special Effects
Look for tutorials on all the Adobe software packages below: Photoshop 7.0 Premiere 6.0 After Effects 5.5 Live Motion 2.0
http://www.adobe.com/education/training/main.html
Special Effects
Keep to a minimum Should add to message not
overwhelm it Simplicity is usually best
but don’t be afraid to experiment.
curriculum & contentcreated by
Dr. Mark MortensenUniversity of North Texas
Copyright C. Mark Mortensen 2002
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