titan.co.in
Post on 24-Feb-2016
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Titan.co.in
SEO and Basic UI audit
Titan.co.inSEO audit
On-site SEO
optimization
High quality
back-links to your
site
Stats and Facts
StatsRank: 37,494 (Global) ; 4,106 (India)
Traffic Referred By Search Engines (out of total visits): 14.10%
FactsVisitors to the site spend roughly 4:20 minutes on the site
Daily unique page views per user- 4.3 page views/user
2,150 pages indexed by Google
What is required to achieve high rankings in search engines?
All the items need to be executed in balance to properly optimize the website
On-site SEO
optimization
High quality
back-links to your
site
Website Structural Analysis
Sr. No. Item Implementation Status
Comments
1 URL Canonicalization URL canonicalization not done
2 Robots.txt Robots.txt present
3 Sitemap.xml Sitemap.xml present
4 404 Error page 404 Error page absent
On-site SEO
optimization
Website Structural AnalysisSr. No. SEO Content Current Status Recommendations
1 Meta Title Meta titles present; but need to be optimized for category and product pages
2 Meta Description Meta descriptions present; but not optimized
3 Meta Keywords Meta Keywords present on homepage and few category pages.
4 Headings Heading tags absent
5 Images Images are not optimized using alt tags
6 Code / Text ratio Website has a ratio of 12.26, but can be further lowered
7 Company Blog Strategic company blog/articles not present
8 Internal Links Internal linking needs to be present for link juice, giving long term benefits
On-site SEO
optimization
Our Observation
Basic SEO has not been fixed, needs to be properly optimized. Here are some suggestions for further improvement
Optimizing the website using relevant and high search count keywords
Will help in targeting specific keywords, thus increasing website ranking
Implementing meta tags and meta description using relevant keywords
Helps the crawler index the webpage better
Maintain a proper company blogBlogs are the easiest way to get crawled & indexed by the robots as search engines are text driven
Provide internal linking within the websiteHelps link juice flow through the websiteResult: More Highly Optimized Webpage
Back-links Analysis High quality back-
links to your site
Each quality back-link acts as a vote to your website. More quality back-links from relevant sites will result in increased popularity of the website.
Website needs to build quality back-links from popular and high authority websites.
There are 5209 back-links pointing to the website
Back-links Analysis High quality back-
links to your site
Currently, there are 5209 back-links pointing to the websiteBut the number of back-links has had a steep drop
Back-links Analysis High quality back-
links to your site
The number of referring domains have been dropping constantly
Back-links Recommendations
1. Blogger contests/campaigns can be run so that high authority links can be bagged from good PR sites of bloggers and guest posters.
2. Some keywords can be seeded in anchor-text of back-links to help improve ranks for those keywords.
More can be done for higher quality and quantity of back-links
Titan.co.inBasic UI audit
Homepage
Webengage code is visible on some web browsers
Link: http://titan.co.in/
Homepage
Every page opens in a new tab, this canconfuse users.
Category page
Page title missing on many category pages
Category pages do not have a standard URLpattern
Link: https://titan.co.in/control/catalogLanding?SOL_Brand=Sonata&setType=Hot&catImageName=Sonata&SEARCH_STRING=Sonata&searchParam=Sonata
Category page
Link: http://titan.co.in/shop-online/eye+-ready-reader
Incorrect URL for category page
Product page
Missing product name andproduct content
Thank You!
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