Titan.co.in

SEO and Basic UI audit

Titan.co.inSEO audit

On-site SEO

optimization

High quality

back-links to your

site

Stats and Facts

StatsRank: 37,494 (Global) ; 4,106 (India)

Traffic Referred By Search Engines (out of total visits): 14.10%

FactsVisitors to the site spend roughly 4:20 minutes on the site

Daily unique page views per user- 4.3 page views/user

2,150 pages indexed by Google

What is required to achieve high rankings in search engines?

All the items need to be executed in balance to properly optimize the website

On-site SEO

optimization

High quality

back-links to your

site

Website Structural Analysis

Sr. No. Item Implementation Status

Comments

1 URL Canonicalization URL canonicalization not done

2 Robots.txt Robots.txt present

3 Sitemap.xml Sitemap.xml present

4 404 Error page 404 Error page absent

On-site SEO

optimization

Website Structural AnalysisSr. No. SEO Content Current Status Recommendations

1 Meta Title Meta titles present; but need to be optimized for category and product pages

2 Meta Description Meta descriptions present; but not optimized

3 Meta Keywords Meta Keywords present on homepage and few category pages.

4 Headings Heading tags absent

5 Images Images are not optimized using alt tags

6 Code / Text ratio Website has a ratio of 12.26, but can be further lowered

7 Company Blog Strategic company blog/articles not present

8 Internal Links Internal linking needs to be present for link juice, giving long term benefits

On-site SEO

optimization

Our Observation

Basic SEO has not been fixed, needs to be properly optimized. Here are some suggestions for further improvement

Optimizing the website using relevant and high search count keywords

Will help in targeting specific keywords, thus increasing website ranking

Implementing meta tags and meta description using relevant keywords

Helps the crawler index the webpage better

Maintain a proper company blogBlogs are the easiest way to get crawled & indexed by the robots as search engines are text driven

Provide internal linking within the websiteHelps link juice flow through the websiteResult: More Highly Optimized Webpage

Back-links Analysis High quality back-

links to your site

Each quality back-link acts as a vote to your website. More quality back-links from relevant sites will result in increased popularity of the website.

Website needs to build quality back-links from popular and high authority websites.

There are 5209 back-links pointing to the website

Back-links Analysis High quality back-

links to your site

Currently, there are 5209 back-links pointing to the websiteBut the number of back-links has had a steep drop

Back-links Analysis High quality back-

links to your site

The number of referring domains have been dropping constantly

Back-links Recommendations

1. Blogger contests/campaigns can be run so that high authority links can be bagged from good PR sites of bloggers and guest posters.

2. Some keywords can be seeded in anchor-text of back-links to help improve ranks for those keywords.

More can be done for higher quality and quantity of back-links

Titan.co.inBasic UI audit

Homepage

Webengage code is visible on some web browsers

Link: http://titan.co.in/

Homepage

Every page opens in a new tab, this canconfuse users.

Category page

Page title missing on many category pages

Category pages do not have a standard URLpattern

Link: https://titan.co.in/control/catalogLanding?SOL_Brand=Sonata&setType=Hot&catImageName=Sonata&SEARCH_STRING=Sonata&searchParam=Sonata

Category page

Link: http://titan.co.in/shop-online/eye+-ready-reader

Incorrect URL for category page

Product page

Missing product name andproduct content

Thank You!