tips and strategies for effective email marketing in your congregation

Southeastern Minnesota Synod, ELCAWorkshop led by Kate Penz

Open Rate

Bounce Rate

Click-Through Rate

(CTR)

Opt-in/Opt-out

Open Rate 22.8%          

Bounce Rate 7.3% Click Through Rate 9.7%

Transactional emails

E-newsletters

E-blasts

E-Letters

Event Promotions

Surveys

Press Releases

Can the spam

Engage

Learn

Know your audience

K.I.S.S.

Provide value

Mix it up

Use images

thoughtfully

Use color smartly

What do you want to say?

Develop methods to opt-in

and manage subscribers

Measure your progress

Develop a styleMatch congregation’s personality

Consistency is key

Customize subject line

Make it recognizableStay relevant Set a scheduleTime it right

Review your call-to-actionUse simple words and paragraphs of 1-2 short sentences

Review the subject lineConvey sense of urgency around deadlines

Education Announcements Adult forum Booth in narthex

Explain the benefitsUpdate along the way

Congregational directory

Event registrationInclude sign up forms on website, social media, staff email signatures

ContentBreakdown of responsibilities

Deadlines