tinkerbots - an entirely new kind of building set
Post on 12-Apr-2017
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Tinkerbots - An Entirely New Kind Of Building Set
• A modular toy building set introducing robotics to kids‘ playroom• Fully LEGO® compatible, programmable, remote control via smartphone & tablet• First series of production shipped by end of 2015 - Enthusiastic user & media feedback• Secound generation of Tinkerbots will be launched in Q3/2017• Strong interest from big players in the toy market
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If You Can Think IT - You Can Build It!
• Any child can build interactive robots• Wireless & so easy to use• Intuitive controlling via app and motion recording• Enables kids to learn programming & have fun
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Code2Play: Learn How To Program Our Robots
FOR YOuNg ExPLORERS ANd gREAT gENIuSES • With Tinkerbots, learn how to code using your mobile device or desktop computer• With our gamification features, it is fun to use• More advanced users are able to program via code- or block-based-programming languages
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Protected IP: Core Patents On Modular System and Wireless Connector
PATENT II - Wireless connector with integrated data- and power transmission
• DE102012017305.9• PCT/EP 2013/002609
PATENT I - Construction kit with kinetic modules
• DE102010062217A1 • EP000002525883A1• US020130183882A1• WO002011089109A1
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Further Innovations: Intuitive user Interface and Adapter to LEgO®
PATENT III - A method for data and / or energy exchange between modules
• 102015015142.8• National patent application in November 2015• PCT/EP patent application in November Q4 2016
BRICK AdAPTER
• Expandable• Endless combinations• Fully compatible to LEGO®
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Robotics Starter Set My First Robot Set Robotics Advanced Set
229,95 €189,95 €119,95 €Robotics Advanced Set
329,95 €
Milestones: From Prototype To Marketable Product Within Two Years
Proof of concept,Indiegogo fampaign 300% funded $300K in preorders
2015
Fully certified, Start mass production, First 1.200 sets shipped
Growing online sales and entering retail market, New product launch in 2017
Company founded in Sep. 2013 4th Generation prototype
20142013 2016 / 2017
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Feedback: Thousends Of Customers Show great Enthusiasm
My grandson received his Tinkerbots last week and LOVES them!!
Roxanne A., Canada
It was a sensation under the Xmas tree, better than the PS4!!
Gerd A., Germany
It was one of the most used toys/gifts used by everyone from age 5 to 50 & everyone was commenting on the build quality and nice controls.
Hjalte V. K., Norway
Within minutes he had a functional robot. Delighted in the way that you can teach robot behaviours.
Kathleen F. and Wilf R., USA
Leander (11) was so happy, he sent me a WhatsApp with 4 likes and 10 smiley faces (although he was standing next to me)It made me happy as well for he usually don‘t show his emotions
Jens H., Germany
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Marketing Strategy: We Approach A Huge International Audience
PARENTS
• Primary purchasers
• Gen X• Frequent users
of Social Media like Facebook, YouTube, Twit-ter etc.
• Purchasing de-cisions often based on refer-rals
STEM EduCATION
• Schools • Kindergartens• Science centers• Multiplier effect: • Lots of children
and parents get in touch with Tinker-bots
• Growing market as STEM education gets more and more attention
KIdS
• Main users of our products
• Digital natives• Very active on
YouTube• They need to
be convinced to make their parents buy Tin-kerbots
TINKERBOTS
• We target parents with Facebook ads, keyword adverti-sing & test reports (referrals)
• The Tinkerbots YouTube Channel will feature new videos every week to reach out for children
• We approach educational institutions via fairs and events (e.g. Didacta, Maker Faires, etc.) and create an eco-system of fellow schools and institutions
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In A Nutshell: This Is What We got
TINKERBOTS is an outstanding product combining building sets and robotics
• Unlimited potential due to modularity • Patents to prevent imitation• Fully compatible to LEGO, MEGA BLOKS
(MATTEL) and KRE-O (HASBRO)• Pathbreaking tech product for a young
target group that can foster brand loyalty
at an early age
ROBOTICS is the next big thing in the toy industry (see,
e.g., Sphero and Anki)
BuILdINg SETS are one of the fastest growing ca-tegories in the traditional
toy market
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Christian guderCTO & founderProduct engineerLeonhard Oschütz
CCO & founderProduct designer
Adrienne FischerCEO Sales- & Marketing Expert
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Kinematics gmbH: Founders and management team
Kinematics gmbHZepernicker Chaussee 116321 Bernau bei BerlinGermany
Phone: +49 (0)3338-3592940E-Mail: hello@tinkerbots.com
www.tinkerbots.com
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