tinkerbots - an entirely new kind of building set

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Page 1: Tinkerbots - An Entirely New Kind Of Building Set
Page 2: Tinkerbots - An Entirely New Kind Of Building Set

Tinkerbots - An Entirely New Kind Of Building Set

• A modular toy building set introducing robotics to kids‘ playroom• Fully LEGO® compatible, programmable, remote control via smartphone & tablet• First series of production shipped by end of 2015 - Enthusiastic user & media feedback• Secound generation of Tinkerbots will be launched in Q3/2017• Strong interest from big players in the toy market

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Page 3: Tinkerbots - An Entirely New Kind Of Building Set

If You Can Think IT - You Can Build It!

• Any child can build interactive robots• Wireless & so easy to use• Intuitive controlling via app and motion recording• Enables kids to learn programming & have fun

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Page 4: Tinkerbots - An Entirely New Kind Of Building Set

Code2Play: Learn How To Program Our Robots

FOR YOuNg ExPLORERS ANd gREAT gENIuSES • With Tinkerbots, learn how to code using your mobile device or desktop computer• With our gamification features, it is fun to use• More advanced users are able to program via code- or block-based-programming languages

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Page 5: Tinkerbots - An Entirely New Kind Of Building Set

Protected IP: Core Patents On Modular System and Wireless Connector

PATENT II - Wireless connector with integrated data- and power transmission

• DE102012017305.9• PCT/EP 2013/002609

PATENT I - Construction kit with kinetic modules

• DE102010062217A1 • EP000002525883A1• US020130183882A1• WO002011089109A1

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Page 6: Tinkerbots - An Entirely New Kind Of Building Set

Further Innovations: Intuitive user Interface and Adapter to LEgO®

PATENT III - A method for data and / or energy exchange between modules

• 102015015142.8• National patent application in November 2015• PCT/EP patent application in November Q4 2016

BRICK AdAPTER

• Expandable• Endless combinations• Fully compatible to LEGO®

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Page 7: Tinkerbots - An Entirely New Kind Of Building Set

Robotics Starter Set My First Robot Set Robotics Advanced Set

229,95 €189,95 €119,95 €Robotics Advanced Set

329,95 €

Milestones: From Prototype To Marketable Product Within Two Years

Proof of concept,Indiegogo fampaign 300% funded $300K in preorders

2015

Fully certified, Start mass production, First 1.200 sets shipped

Growing online sales and entering retail market, New product launch in 2017

Company founded in Sep. 2013 4th Generation prototype

20142013 2016 / 2017

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Page 8: Tinkerbots - An Entirely New Kind Of Building Set

Feedback: Thousends Of Customers Show great Enthusiasm

My grandson received his Tinkerbots last week and LOVES them!!

Roxanne A., Canada

It was a sensation under the Xmas tree, better than the PS4!!

Gerd A., Germany

It was one of the most used toys/gifts used by everyone from age 5 to 50 & everyone was commenting on the build quality and nice controls.

Hjalte V. K., Norway

Within minutes he had a functional robot. Delighted in the way that you can teach robot behaviours.

Kathleen F. and Wilf R., USA

Leander (11) was so happy, he sent me a WhatsApp with 4 likes and 10 smiley faces (although he was standing next to me)It made me happy as well for he usually don‘t show his emotions

Jens H., Germany

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Page 9: Tinkerbots - An Entirely New Kind Of Building Set

Marketing Strategy: We Approach A Huge International Audience

PARENTS

• Primary purchasers

• Gen X• Frequent users

of Social Media like Facebook, YouTube, Twit-ter etc.

• Purchasing de-cisions often based on refer-rals

STEM EduCATION

• Schools • Kindergartens• Science centers• Multiplier effect: • Lots of children

and parents get in touch with Tinker-bots

• Growing market as STEM education gets more and more attention

KIdS

• Main users of our products

• Digital natives• Very active on

YouTube• They need to

be convinced to make their parents buy Tin-kerbots

TINKERBOTS

• We target parents with Facebook ads, keyword adverti-sing & test reports (referrals)

• The Tinkerbots YouTube Channel will feature new videos every week to reach out for children

• We approach educational institutions via fairs and events (e.g. Didacta, Maker Faires, etc.) and create an eco-system of fellow schools and institutions

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Page 10: Tinkerbots - An Entirely New Kind Of Building Set

In A Nutshell: This Is What We got

TINKERBOTS is an outstanding product combining building sets and robotics

• Unlimited potential due to modularity • Patents to prevent imitation• Fully compatible to LEGO, MEGA BLOKS

(MATTEL) and KRE-O (HASBRO)• Pathbreaking tech product for a young

target group that can foster brand loyalty

at an early age

ROBOTICS is the next big thing in the toy industry (see,

e.g., Sphero and Anki)

BuILdINg SETS are one of the fastest growing ca-tegories in the traditional

toy market

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Page 11: Tinkerbots - An Entirely New Kind Of Building Set

Christian guderCTO & founderProduct engineerLeonhard Oschütz

CCO & founderProduct designer

Adrienne FischerCEO Sales- & Marketing Expert

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Kinematics gmbH: Founders and management team

Page 12: Tinkerbots - An Entirely New Kind Of Building Set

Kinematics gmbHZepernicker Chaussee 116321 Bernau bei BerlinGermany

Phone: +49 (0)3338-3592940E-Mail: [email protected]

www.tinkerbots.com