tieto protection sphere - strategic communication mock presentation

Protecting your business without you having to worry

TIETO DDOS

PROTECTION SPHERE

“ Distributed denial of service or (DDoS) attack is an

attempt to make a machine or network

resource unavailable to its intended users ”

Nuke

RUDY

(S)SYN flood

PDoS

Teardrop attack

OWASP

Nuke

RUDY

(S)SYN flood

PDoS

Teardrop attack

OWASP

Slow read attack

DRDoS

TDoS

Ddos L2

Slowlowis

Zero-Ddos

Nuke

RUDY

(S)SYN flood

PDoS

Teardrop attack

OWASP

Slow read attack

Ddos L2

NAPTHA

XDoS

Low rate DoS

DRDoS

Ping of death

Slowlowis

TDoS

Zero-Ddos

LOIC

UDP -flood

ICMP ping

Echo attack

Multivector

Degrade Ddos

Why do people DDoS ?

Fun?

Activist

Expression of idea

Personal agenda

Chaos?

1. Pick IP 2. Pick speed 3. Attack!

Are all attacks intentional?

26th June 2009 ~ 2.45 pm

Pre-production survey

A"ack  dura*on                      <  1h  76%  

Said  customer  service  or  brand    is  their  top  concern  

21%  Overall  said  outrages  cost  

$50,000    Per  hour  

+  256%  

Compared  to  Q3  2012  

Emerging  Ddos  threats  

Average  financial  damages    for  24h  outrage  

US  $  27 Million

Goal

Audience

Channels

Evaluation

Budget

#1  Goal  

Time  No  worry  

Save  you  money  

Reputa*on  

Save  recovery  *me  

98.9%  up*me  

Seamless  communica*on  

Reputa*on  J  

#2  Audience  

Na*onal  importance  Eg.  Elec1on  websites  

Health  care  websites  

Small/Medium  business  

Private  store  owners  

#3  Channels  Social  Media  

Science  and  tech  mee*ngs  

Hacker  fes*vals  

Formal  mee*ngs  

Conferences  

TIETO Network monitoring system Launch

TIETO  network  monitoring  system  launch  

#4  Evaluation  

Feedback  

Client  sugges*ons  

Maintenance  

Periodic  updates  

Tes*ng  Interviews/Surveys  

$5  Budget  

Available  budget  of  200,000  Sek  

Channel   Cost  (sek)  

Social  Media  

Science  and  tech  mee*ngs  

Travel  

Hacker  fests  

50,000  

Marke*ng   50,000  

30,000  

40,000  

10,000  

Let us worry about keeping your business

online

while you do what you do best

THANK YOU

Questions