this is the 6th annual usergroup of leicestershireparishcouncils

6th Annual Usergroup www.leicestershireparishcouncils.org

THIS IS THE 6th

ANNUAL USERGROUPof

leicestershireparishcouncils.org

IntroductionTim Heeley

Website content coordinator

leicestershireparishcouncils.org

WelcomeCounty Coun. Lesley Pendleton

Chairman Leicestershire Rural Partnership

Cabinet Lead Member for Rural Issues

1.23 million

Agenda – Part 1

Annual report - Tim Heeley

Doors to opportunities – David Friesner

Make sense of your site - TH

Terms & conditions – TH

Publicity code – Tony Robotham

- Quick Break

Agenda – Part 2

Rural services survey - Matthew Kempson

Tips & Tricks - TH

Parish Oscars

Q and A session

Concluding remarks – Guy Jackson

0 10 20 30 40 50

Own Car

Shared Car

How did you get here today?Question 1

Annual Report

Tim HeeleyParish website content coordinator

200000

400000

600000

800000

1000000

1200000

1400000

2004 2005 2006 2007 2008

Annual page view totals

500000

1000000

1500000

2000000

2500000

3000000

3500000

2004 2005 2006 2007 2008

Annual page view totals

Monthly page views

100000

150000

200000

250000

300000

350000

LP Monthly page views by Year

100000

120000

140000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

LV Monthly page view by year

100000

150000

200000

250000

300000

350000

400000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

District Growth

100000

150000

200000

250000

300000

2004 2005 2006 2007 2008

Charnwood

Harborough

Hinckley

Melton

Rutland

LV District Growth

100000

200000

300000

400000

500000

600000

700000

800000

900000

2004 2005 2006 2007 2008

Charnwood

Harborough

Hinckley

Melton

Oadby & Wigs.

Google analytics

Comparison Parishes/Villages July-Dec 2008

• Visitors 62,994 128,771• Visits 94,700 181,654• Page views 390,132 1,105,600• Pages/visit 4.12 6.09• Ave. Time on site 2.31 mins 3.18

Google analytics

New Inadequate Basic Standard Comp.

Website 'MOT' Rating

0 10 20 30 40 50

Strongly agree

Disagree

Strongly disagree

Is the MOT rating system appropriate?Question 2

0 10 20 30 40

Strongly agree

Disagree

Strongly Disagree

Was your rating appropriate?Question 3

Linking – opening doors to opportunities in tourism

David FriesnerDirector of Tourism

LeicesterShire Promotions

The Destination Management

Organisation for Leicester and Leicestershire

www.goleicestershire.com

0 10 20 30 40

Strongly agree

Disagree

Strongly disagree

Overall, tourism activity is beneficial for Leicestershire?Question 4

0 10 20 30 40 50

Strongly agree

Disagree

Strongly disagree

(accommodation, businesses, attractions and events)?My district benefits directly from local tourism activities

Question 5

0 10 20 30 40 50

Strongly agree

Disagree

Strongly disagree

employment opportunities it brings?should be supported and encouraged because of the

Whenever possible, tourism development and investment Question 6

0 10 20 30 40

Strongly agree

Disagree

Strongly disagree

to realise tourism's potential locally?There is more that can be done in my district

Question 7

Linking – Tourism Opportunities

• Introduction to tourism and some key characteristics

• The importance of working together and harnessing technology

• The way forward - how you can help…

• Q & A

What is Tourism?

• Tourism is all about people, places and experiences…

• Tourism is about what we all do, at leisure and in business…

• “A thriving and sustainable visitor economy is integral to creating a sense of place. It has far reaching impacts on the economic and social wellbeing of local people and their environment”

Tourism benefits

• Employment at all levels in society• Skills development and social

interaction• Learner and volunteer development• Economic value and importance – local

communities and businesses, maintains and supports local services

• Investment in buildings, their surroundings (people…) and the environment

In other words…

• Tourism activity in local places, creating a sense of pride and identity in local places

• Local jobs for local people; a variety and range of jobs at times that suit

• Development of people’s transferable skills• Positive contribution to the local economy,

supporting local businesses and services • Investment that has to be made within

communities and is long term; including the appearance/upkeep of local surroundings and buildings

Excellence rewards quality…

So how much is Tourism worth?

• Almost £3.5m per day for Leicester and Leicestershire destination

• Over £2m per day for county areas• Staying with family and relatives is worth

over £500,000 per day• About 20,000 people are employed (fte)• Over 500,000 day visitors per week• Over £12,000 is spent on food and drink

per day

Who are these ‘visitors’?

Visitors…

• Local residents and groups• Friends and relatives that visit• Special interest groups• Event and festival audiences• Students and others in education• Visitors on business and also at leisure• People like you and me….

everybody….

What Visitors do

• Visitors – Do different things – all have an ‘identified

need that tourism can satisfy’…– ‘experience’ service at a venue– Are engaged and inspired via their five

senses– Learn with a sense of enjoyment and fun– Seek information that informs and benefits– When does the ‘experience’ begin?

www.goleicestershire.com

Tourism Value Chain

Pre visit image/message

Pre visit information

Make bookings Journey to

destination Initial welcome Information in

destination

Places to stay Places to eat Attractions and

amenities Infrastructure and

environment Farewell and return

journey After visit contact

and memories

Where to stay

How you can help – way forward

• The thirst for accurate accessible information and knowledge has never been greater…

• Champion…‘discover on your doorstep’

• Use your influence to shape your ‘place’

• Identify and signpost businesses

What to see & do

How you can help – way forward

• Review your website – identify tourism related improvements…

• Consider website links• Incorporate and feature tourism in

your local plans; identify and support future tourism related opportunities

• Communicate and integrate…

Events

Thank You. Questions?

David Friesner, Director of TourismLeicesterShire Promotions Ltd, Town Hall Square, 7-9 Every Street, LEICESTER LE1 6AGt: 0116 225 4072 e: david.friesner@l-p-l.com w: www.goleicestershire.comhttp://tourism.goleicestershire.com/

Making sense of your site

Tim Heeley

Our challenge

… to think strategically.

How can we use this medium best?

How can we build relationships withparishioners by using this medium?

0 10 20 30 40 50

Strongly agree

Disagree

Strongly disagree

within the next twelve weeks?I plan to make more sense of my site

Question 8

Site terms and conditions

Tim Heeley

Publicity – code of

recommended practice

Tony Robotham

Rural Services Survey 2009 – Leicestershire and Rutland

Matthew Kempson

Policy Officer, Leicestershire County Council

Outline

• What is the Rural Services Survey? and Why do we undertake it?

• What is the process this year?

• Timetable and next steps

The Rural Services Survey?

• Annual survey of rural services – monitor change in provision

• Includes – retail, community, leisure, healthcare, transport

• Established as Rural Trends – Countryside Agency - LRP

• Purposes

1) Inform delivery priorities (LRP, Leicestershire Together)

2) Add value to Leicestershire Villages – Find My Nearest

• Rural Services Survey report 2008 - http://www.ruralcc.org.uk/ruralservicesreview2007-08.html

The Process

• Rely on support of Clerks and Parish Councillors - questionnaire

• Dual approach for 2009 (less onerous on Clerks!)

1) Assessment of local services (validation)

2) Questionnaire survey (other service provision)

• Will receive e-mail when live (end March)

• So what can you expect?

Event Chair

Martin TraynorLeicestershire Chamber of Commerce

Questionnaire• On-line completion (link in Resources page)

• Other aspects of rural service provision – community activities, groups and other services available within your parish

• Identify other key services not included within table

What’s next?• Currently undertaking final preparation work

• Will be contacting Councils – end of March

• Responses by end of May – qualify for prize draw!

• Report in August 2009

• Feeding into revision of Places Priorities within SCS

mkempson@leics.gov.uk, 0116 305 6179

Tips & Tricks

Tim Heeley

Services

Village

Parish

Events

Parish Oscars

Presented by

Councillor Lesley Pendleton

AWARD FOR …

BEST USE OF GRAPHICS

AWARD FOR …

INNOVATION

AWARD FOR …

BEST SERVICES

AWARD FOR …

BEST F.O.I. PAGES

AWARD FOR …

BEST SMALL SITE

AWARD FOR …

BEST LARGE SITE

Questions and Answers

Community ICT team

0 10 20 30 40 50

Medium

The speed of response to support calls is....?Question 9

0 10 20 30 40

Strongly agree

Disagree

Strongly disagree

I am very satisfied with the support I get?Question 10

CLOSING REMARKS

Councillor Guy Jackson

Please complete your feedback form

Thanks

ICT Community Infrastructure

* Hosted & SupportedLRALC - Leics & Rutland Association of Local CouncilsLSEP - Leicestershire Economic PartnershipLRNHW - Leics & Rutland Neighbourhood WatchRCC - Rural Community CouncilVA - Council for Voluntary ServicesCCP - County Community PartnershipVB - Volunteer BureauLSR - Leicestershire Statistics & Research Online

WEB SERVICESA-Z Services

Community DataMapping

Spatial Data

LEICESTERSHIRE CONSTABULARY

COUNTY

DISTRICTS x 7

* JITTY

* LSEP

* LSR Online

* LRNHW

VOICE RELAY

* LRALC* LOCAL COUNCIL

DATABASE

* LEICESTERSHIRE PARISHCOUNCILS.ORG

* LEICESTERSHIRE VILLAGES.COM

* VA x 8

ONLINE BOOKINGS

* LRP Oakleaves* COMMUNITY

FORUMS

this is the 6th annual usergroup of leicestershireparishcouncils

innovation6th annual

pages6th annual usergroup

stepsthe rural services

services available

key services

community infrastructure

live end marchso

councils end of marchresponses

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