this is the 6th annual usergroup of leicestershireparishcouncils

6th Annual Usergroup www.leicestershireparishcouncils.org

THIS IS THE 6th

ANNUAL USERGROUPof

leicestershireparishcouncils.org


IntroductionTim Heeley

Website content coordinator

leicestershireparishcouncils.org


WelcomeCounty Coun. Lesley Pendleton

Chairman Leicestershire Rural Partnership

Cabinet Lead Member for Rural Issues


1.23 million


Agenda – Part 1

Annual report - Tim Heeley

Doors to opportunities – David Friesner

Make sense of your site - TH

Terms & conditions – TH

Publicity code – Tony Robotham

- Quick Break


Agenda – Part 2

Rural services survey - Matthew Kempson

Tips & Tricks - TH

Parish Oscars

Q and A session

Concluding remarks – Guy Jackson

Lunch


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Other

How did you get here today?Question 1


Annual Report

Tim HeeleyParish website content coordinator


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Rutland


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Oadby & Wigs.


Google analytics


Comparison Parishes/Villages July-Dec 2008

• Visitors 62,994 128,771• Visits 94,700 181,654• Page views 390,132 1,105,600• Pages/visit 4.12 6.09• Ave. Time on site 2.31 mins 3.18

mins

Google analytics


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New Inadequate Basic Standard Comp.

Website 'MOT' Rating

2007

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2009


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Strongly agree

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Is the MOT rating system appropriate?Question 2


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Was your rating appropriate?Question 3


Linking – opening doors to opportunities in tourism

David FriesnerDirector of Tourism

LeicesterShire Promotions

The Destination Management

Organisation for Leicester and Leicestershire

www.goleicestershire.com


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Overall, tourism activity is beneficial for Leicestershire?Question 4


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(accommodation, businesses, attractions and events)?My district benefits directly from local tourism activities

Question 5


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employment opportunities it brings?should be supported and encouraged because of the

Whenever possible, tourism development and investment Question 6


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Strongly agree

Agree

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to realise tourism's potential locally?There is more that can be done in my district

Question 7


Linking – Tourism Opportunities

• Introduction to tourism and some key characteristics

• The importance of working together and harnessing technology

• The way forward - how you can help…

• Q & A


What is Tourism?


What is Tourism?

• Tourism is all about people, places and experiences…

• Tourism is about what we all do, at leisure and in business…

• “A thriving and sustainable visitor economy is integral to creating a sense of place. It has far reaching impacts on the economic and social wellbeing of local people and their environment”


Tourism benefits

• Employment at all levels in society• Skills development and social

interaction• Learner and volunteer development• Economic value and importance – local

communities and businesses, maintains and supports local services

• Investment in buildings, their surroundings (people…) and the environment


In other words…

• Tourism activity in local places, creating a sense of pride and identity in local places

• Local jobs for local people; a variety and range of jobs at times that suit

• Development of people’s transferable skills• Positive contribution to the local economy,

supporting local businesses and services • Investment that has to be made within

communities and is long term; including the appearance/upkeep of local surroundings and buildings


Excellence rewards quality…


So how much is Tourism worth?

• Almost £3.5m per day for Leicester and Leicestershire destination

• Over £2m per day for county areas• Staying with family and relatives is worth

over £500,000 per day• About 20,000 people are employed (fte)• Over 500,000 day visitors per week• Over £12,000 is spent on food and drink

per day


Who are these ‘visitors’?


Visitors…

• Local residents and groups• Friends and relatives that visit• Special interest groups• Event and festival audiences• Students and others in education• Visitors on business and also at leisure• People like you and me….

everybody….


What Visitors do

• Visitors – Do different things – all have an ‘identified

need that tourism can satisfy’…– ‘experience’ service at a venue– Are engaged and inspired via their five

senses– Learn with a sense of enjoyment and fun– Seek information that informs and benefits– When does the ‘experience’ begin?


www.goleicestershire.com


Tourism Value Chain

Pre visit image/message

Pre visit information

Make bookings Journey to

destination Initial welcome Information in

destination

Places to stay Places to eat Attractions and

amenities Infrastructure and

environment Farewell and return

journey After visit contact

and memories


Where to stay


How you can help – way forward

• The thirst for accurate accessible information and knowledge has never been greater…

• Champion…‘discover on your doorstep’

• Use your influence to shape your ‘place’

• Identify and signpost businesses


What to see & do


How you can help – way forward

• Review your website – identify tourism related improvements…

• Consider website links• Incorporate and feature tourism in

your local plans; identify and support future tourism related opportunities

• Communicate and integrate…


Events


Thank You. Questions?

David Friesner, Director of TourismLeicesterShire Promotions Ltd, Town Hall Square, 7-9 Every Street, LEICESTER LE1 6AGt: 0116 225 4072 e: [email protected] w: www.goleicestershire.comhttp://tourism.goleicestershire.com/


Making sense of your site

Tim Heeley


Our challenge

… to think strategically.

How can we use this medium best?

How can we build relationships withparishioners by using this medium?


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within the next twelve weeks?I plan to make more sense of my site

Question 8


Site terms and conditions

Tim Heeley


Publicity – code of

recommended practice

Tony Robotham

Rural Services Survey 2009 – Leicestershire and Rutland

Matthew Kempson

Policy Officer, Leicestershire County Council

Outline

• What is the Rural Services Survey? and Why do we undertake it?

• What is the process this year?

• Timetable and next steps

The Rural Services Survey?

• Annual survey of rural services – monitor change in provision

• Includes – retail, community, leisure, healthcare, transport

• Established as Rural Trends – Countryside Agency - LRP

• Purposes

1) Inform delivery priorities (LRP, Leicestershire Together)

2) Add value to Leicestershire Villages – Find My Nearest

• Rural Services Survey report 2008 - http://www.ruralcc.org.uk/ruralservicesreview2007-08.html

http://www.ruralcc.org.uk/ruralservicesreview2007-08.html

The Process

• Rely on support of Clerks and Parish Councillors - questionnaire

• Dual approach for 2009 (less onerous on Clerks!)

1) Assessment of local services (validation)

2) Questionnaire survey (other service provision)

• Will receive e-mail when live (end March)

• So what can you expect?

Event Chair

Martin TraynorLeicestershire Chamber of Commerce

Questionnaire• On-line completion (link in Resources page)

• Other aspects of rural service provision – community activities, groups and other services available within your parish

• Identify other key services not included within table

What’s next?• Currently undertaking final preparation work

• Will be contacting Councils – end of March

• Responses by end of May – qualify for prize draw!

• Report in August 2009

• Feeding into revision of Places Priorities within SCS

[email protected], 0116 305 6179

mailto:[email protected]


Tips & Tricks

Tim Heeley


Services

Village

Parish

Events

News


Parish Oscars

Presented by

Councillor Lesley Pendleton


AWARD FOR …

BEST USE OF GRAPHICS


AWARD FOR …

INNOVATION


AWARD FOR …

BEST SERVICES


AWARD FOR …

BEST F.O.I. PAGES


AWARD FOR …

BEST SMALL SITE


AWARD FOR …

BEST LARGE SITE


Questions and Answers

Community ICT team


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Quick

Medium

Slow

The speed of response to support calls is....?Question 9


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Strongly agree

Agree

Disagree

Strongly disagree

I am very satisfied with the support I get?Question 10


CLOSING REMARKS

Councillor Guy Jackson


LUNCH

Please complete your feedback form

Thanks


ICT Community Infrastructure

* Hosted & SupportedLRALC - Leics & Rutland Association of Local CouncilsLSEP - Leicestershire Economic PartnershipLRNHW - Leics & Rutland Neighbourhood WatchRCC - Rural Community CouncilVA - Council for Voluntary ServicesCCP - County Community PartnershipVB - Volunteer BureauLSR - Leicestershire Statistics & Research Online

WEB SERVICESA-Z Services

Community DataMapping

Spatial Data

* CCP

LEICESTERSHIRE CONSTABULARY

COUNTY

DISTRICTS x 7

* RCC

* JITTY

* LSEP

* LSR Online

* LRNHW

VOICE RELAY

* LRALC* LOCAL COUNCIL

DATABASE

* LEICESTERSHIRE PARISHCOUNCILS.ORG

* LEICESTERSHIRE VILLAGES.COM

* VA x 8

VB

ONLINE BOOKINGS

* LRP Oakleaves* COMMUNITY

FORUMS

this is the 6th annual usergroup of leicestershireparishcouncils

Documents

innovation6th annual

pages6th annual usergroup

stepsthe rural services

services available

key services

community infrastructure

live end marchso

councils end of marchresponses