thinkvisibility 3 - social news
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Building A Successful Presence For Your Website
In Social News
Andrew Burnett@andrewburnett
andrewburnett.com
Tuesday, 16 March 2010
Easy, right?
Tuesday, 16 March 2010
Easy, right?•Make a new WP site
Tuesday, 16 March 2010
Easy, right?•Make a new WP site•Slap up some content
Tuesday, 16 March 2010
Easy, right?•Make a new WP site•Slap up some content•Create accounts at StumbleUpon, digg & reddit
Tuesday, 16 March 2010
Easy, right?•Make a new WP site•Slap up some content•Create accounts at StumbleUpon, digg & reddit•Submit your site and…
Tuesday, 16 March 2010
Easy, right?•Make a new WP site•Slap up some content•Create accounts at StumbleUpon, digg & reddit•Submit your site and…
Tuesday, 16 March 2010
Easy, right?•Make a new WP site•Slap up some content•Create accounts at StumbleUpon, digg & reddit•Submit your site and…
If only it was that easy!Tuesday, 16 March 2010
2 Reasons It Didn’t Work
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial•Social!
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial•Social!•Community
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial•Social!•Community•Be Active
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
2. Your Site / Content
•Social!•Community•Be Active
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
2. Your Site / Content
•Social!•Community•Be Active
FAILS
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
2. Your Site / Content
•Social!•Community•Be Active
FAILS - EPIC
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
2. Your Site / Content
•Social!•Community•Be Active
FAILS - EPIC
Tuesday, 16 March 2010
2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial
2. Your Site / Content
•Social!•Community•Be Active
Our focus today.FAILS - EPIC
Tuesday, 16 March 2010
Site / Content: The Basics
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
•Does your site look the part?
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
•Does your site look the part?• Do 1000’s of other sites look the same?
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
•Does your site look the part?• Do 1000’s of other sites look the same?
•Is your site’s content original?
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
•Does your site look the part?• Do 1000’s of other sites look the same?
•Is your site’s content original?• If it is not entirely original, does it offer more? Editorial
perspective?
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
•Does your site look the part?• Do 1000’s of other sites look the same?
•Is your site’s content original?• If it is not entirely original, does it offer more? Editorial
perspective?
•Does your content inspire endorsement?
Tuesday, 16 March 2010
Site / Content: The Basics
•Does your site / content conform to TOU / TOS• These can change! Check regularly.
•Does your site look the part?• Do 1000’s of other sites look the same?
•Is your site’s content original?• If it is not entirely original, does it offer more? Editorial
perspective?
•Does your content inspire endorsement?• If Social News users are going to vote on and share your
content you must inspire them to do it!Tuesday, 16 March 2010
Content For Social News
Tuesday, 16 March 2010
Content For Social News
•Does your content fit your site’s niche?
Tuesday, 16 March 2010
Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
Tuesday, 16 March 2010
Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
Tuesday, 16 March 2010
Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?• Use bullets, images, videos, subheaders, good font size etc.
Tuesday, 16 March 2010
Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?• Use bullets, images, videos, subheaders, good font size etc.
•Does your content inform, entertain or amaze?
Tuesday, 16 March 2010
Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?• Use bullets, images, videos, subheaders, good font size etc.
•Does your content inform, entertain or amaze?• Give your content a purpose!
Tuesday, 16 March 2010
Content For Social News
Tuesday, 16 March 2010
Content For Social News
Tuesday, 16 March 2010
Content For Social News
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
•Will Social News disturb your audience?
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
•Will Social News disturb your audience?• Do your current readers use Social News?
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
•Will Social News disturb your audience?• Do your current readers use Social News?
•Does your site allow itself to be framed?
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
•Will Social News disturb your audience?• Do your current readers use Social News?
•Does your site allow itself to be framed?• If your site breaks out of frames, how will you enable voting?
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
•Will Social News disturb your audience?• Do your current readers use Social News?
•Does your site allow itself to be framed?• If your site breaks out of frames, how will you enable voting?
•Are there plenty of “webbites” in your content?
Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News)
•Is it easy to submit / vote your content?• Have a strategy, have buttons.
•Will Social News disturb your audience?• Do your current readers use Social News?
•Does your site allow itself to be framed?• If your site breaks out of frames, how will you enable voting?
•Are there plenty of “webbites” in your content?• Would it be possible to make quotable snippets of copy?
Tuesday, 16 March 2010
Showing-Off Your Best Bits
Tuesday, 16 March 2010
Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
Tuesday, 16 March 2010
Showing-Off Your Best Bits
•Do you display other posts / articles to readers?• Can you display related posts? Can you display “goldenposts”?
Tuesday, 16 March 2010
Showing-Off Your Best Bits
•Do you display other posts / articles to readers?• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
Tuesday, 16 March 2010
Showing-Off Your Best Bits
•Do you display other posts / articles to readers?• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?• Just a text link? Thumbnails?
Tuesday, 16 March 2010
Showing-Off Your Best Bits
•Do you display other posts / articles to readers?• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?• Just a text link? Thumbnails?
•Is it obvious that you consistently publish awesome content?
Tuesday, 16 March 2010
Showing-Off Your Best Bits
•Do you display other posts / articles to readers?• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?• Just a text link? Thumbnails?
•Is it obvious that you consistently publish awesome content?• Will Social News users see other content that they’ll want to
endorse?
Tuesday, 16 March 2010
Good Ideas
Tuesday, 16 March 2010
Good Ideas
Tuesday, 16 March 2010
Good Ideas
Tuesday, 16 March 2010
Good Ideas
Tuesday, 16 March 2010
Great Ideas
Tuesday, 16 March 2010
Great Ideas
Tuesday, 16 March 2010
Great Ideas
Tuesday, 16 March 2010
Great Ideas
Tuesday, 16 March 2010
Great Ideas
Tuesday, 16 March 2010
The Possible
Tuesday, 16 March 2010
The Possible
Tuesday, 16 March 2010
The Possible
Tuesday, 16 March 2010
The Possible
•Are all of your posts “golden”?
Tuesday, 16 March 2010
The Possible
•Are all of your posts “golden”?• Display links to other “golden” posts to Social News users.
Tuesday, 16 March 2010
The Possible
•Are all of your posts “golden”?• Display links to other “golden” posts to Social News users.
•Are you active on Social News?
Tuesday, 16 March 2010
The Possible
•Are all of your posts “golden”?• Display links to other “golden” posts to Social News users.
•Are you active on Social News?• Say hi to others from the same Social News sites you’re active
on.
Tuesday, 16 March 2010
If you do it right…
Tuesday, 16 March 2010
If you do it right…
Tuesday, 16 March 2010
If you do it right…
trak.ly
Tuesday, 16 March 2010
@andrewburnett - design / development
If you do it right…
trak.ly
Tuesday, 16 March 2010
@andrewburnett - design / development
If you do it right…
trak.ly
@the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost)
Tuesday, 16 March 2010
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