the "would-be-official" jimmy john's digital marketing campaign

Ashlie Forchione, 2011New Media Driver’s License Final Project

The “Would-Be-Official”

Jimmy John’s

Digital Marketing Strategy

You Talkin’ to ME?

Hitting the JJ’s Target Market

Who are they?

What do they want?

How can we give it to them?

Strengths Weaknesses

OpportunitiesThreats

Use established JJ’s subculture

Create a viral buzz

Goals

The Freaky Good Idea

Bada Bing! Mama Approved AdWords

Increase traffic to webpage, blog, etc.

Sponsor relevant keywords:

“Jimmy Johns”“Jimmy Johns menu”

“Jimmy Johns locations”“Jimmy John’s hours”

Bada Bing! SEO

Content,Content,

Content!

& Easy Access.

Bada Bang! Social Media

YouTube

Twitter

Blog

Foursquare

Google Analytics&

YouTube Insight

Keeping Track of All Those Numbers

Your Buck for The Bang

SEO Strategy: Essentially Free!*AdWords Campaign : $238,352.4-291,319.2 AnnuallyYouTube : Essentially Free!*Twitter : Essentially Free!*Blog : Essentially Free!*Foursquare : Essentially Free!*

*Cost of maintenance not included.

Capiche?

Contact: ashlie.forchione@gmail.com I amforchione I ashlieforchione.com