the worlds most valuable brands
Post on 29-May-2018
224 Views
Preview:
TRANSCRIPT
-
8/9/2019 The Worlds Most Valuable Brands
1/43
THE WORLDS MOSTVALUABLE BRANDS
FORBES
-
8/9/2019 The Worlds Most Valuable Brands
2/43
No. 1: Apple
Brand value: $57.4billion
Country: UnitedStates
Industry: Computerhardware
The iPhone'santenna problemsare just a blip onthe radar for the
world's mostvaluable brand.
-
8/9/2019 The Worlds Most Valuable Brands
3/43
No. 2: Microsoft
Brand value: $56.6billion
Country: UnitedStates
Industry: Computersoftware
Operating marginsfor the tech giantcontinue to bestindustry darlings
Apple and Google.
-
8/9/2019 The Worlds Most Valuable Brands
4/43
No. 3: Coca-Cola
Brand value: $55.4billion
Country: UnitedStates
Industry:Beverages
The Coca-Colabrand sold 12.4billion casesworldwide in 2009.
-
8/9/2019 The Worlds Most Valuable Brands
5/43
No. 4: IBM
Brand value: $43billion
Country: UnitedStates
Industry: Computersoftware and
services Valuable brand
plus stronginnovation as IBM
has earned themost U.S. atents
-
8/9/2019 The Worlds Most Valuable Brands
6/43
No. 5: Google
Brand value: $39.7billion
Country: UnitedStates
Industry: Internetservices
Brand value is up450% since 2005,when Forbesvalued the Google
brand at $8.7billion.
-
8/9/2019 The Worlds Most Valuable Brands
7/43
No. 6: McDonald's
Brand value: $35.9
billion Country: United
States
Industry:
Restaurants The Golden Arches
serve more than 60million people
around the world
-
8/9/2019 The Worlds Most Valuable Brands
8/43
No. 7: General Electric
Brand value: $33.7billion
Country: UnitedStates
Industry: Diversified
Value of the brand
has dropped asGE's market caphas fallen morethan $350 billion
over the pastdecade.
-
8/9/2019 The Worlds Most Valuable Brands
9/43
No. 8: Marlboro
Brand value: $29.1billion
Parent company:
Altria/Philip MorrisInternational
Country: United States
Industry: Tobacco
Marlboro's 42.8%market share in theU.S. is greater than thenext 12 cigarette
brands combined.
-
8/9/2019 The Worlds Most Valuable Brands
10/43
No. 9: Intel
Brand value: $28.6billion
Country: UnitedStates
Industry: Computerhardware
Intel's secondquarter was thebest quarter in its42-year history,
thanks to strongcor orate demand.
-
8/9/2019 The Worlds Most Valuable Brands
11/43
No. 10: Nokia
Brand value: $27.4billion
Country: Finland Industry: Telecom
The Finnish mobilegiants spends $8
billion annually onresearch anddevelopment.
-
8/9/2019 The Worlds Most Valuable Brands
12/43
No. 11: Toyota
Brand value: $24.1billion
Country: Japan Industry: Motor
vehicles
Toyota passed GM
as the world'sbiggest automakerin 2008, but hasbeen hurt by recalls
over the last ninemonths.
-
8/9/2019 The Worlds Most Valuable Brands
13/43
No. 12: Cisco
Brand value: $23.9billion
Country: UnitedStates
Industry: Computerhardware
Cisco reportedrecord sales of$10.4 billion in itsmost recent quarter
(ending in May).
-
8/9/2019 The Worlds Most Valuable Brands
14/43
No. 13: Vodafone
Brand value: $23.5billion
Vodafone Country: United
Kingdom
Industry: Telecom
Boasts of having341 million mobilecustomers aroundthe globe.
-
8/9/2019 The Worlds Most Valuable Brands
15/43
No. 14: Hewlett-Packard
Brand value: $23.4billion
Country: UnitedStates
Industry: Computerhardware
HP, founded in1939, is the biggesttech company inthe world with sales
of $120 billion.
-
8/9/2019 The Worlds Most Valuable Brands
16/43
No. 15: AT&T
Brand value: $22billion
Country: UnitedStates
Industry: Telecom
AT&T reported 3.2million iPhoneactivations in thesecond quarter,leading to recordresults for the
telecom giant.
-
8/9/2019 The Worlds Most Valuable Brands
17/43
No. 16: BMW
Brand value: $19.9billion
Country: Germany Industry: Motor
vehicles
The BMW brand
makes up 84% ofcompany sales,with the Miniaccounting for most
other companysales.
-
8/9/2019 The Worlds Most Valuable Brands
18/43
No. 17: Oracle
Brand value: $19.8billion
Country: UnitedStates
Industry: Computersoftware
Oracle owns naming
rights to arena forNBA's Warriors, butCEO Larry Ellisonwas shut out in his
bid for the team.
-
8/9/2019 The Worlds Most Valuable Brands
19/43
No. 18: Louis Vuitton
Brand value: $19billion
Parent company:LVMH
Country: France
Industry: Luxurygoods
Louis Vuitton has heldsteadfast to a policy ofzero discountingduring its 156 years--apractice it saysenriches the value of
-
8/9/2019 The Worlds Most Valuable Brands
20/43
No. 19: Mercedes
Brand value: $18.8billion
Parent company:Daimler
Country: Germany
Industry: Motorvehicles
Currently vying withBMW to be thebiggest luxury autobrand in China, andsays it plans onoutselling its German
-
8/9/2019 The Worlds Most Valuable Brands
21/43
-
8/9/2019 The Worlds Most Valuable Brands
22/43
No. 21: Gillette
Brand value: $18 billion
Parent company:Procter & Gamble
Country: United States
Industry: Personal careproducts
Gillette's latest razor,
the Fusion ProGlide,features thinner bladesthat tug skin less.
-
8/9/2019 The Worlds Most Valuable Brands
23/43
No. 22: Honda
Brand value: $17.5billion
Country: Japan Industry: Motor
vehicles
The Honda Civic
and Accordcontinue to beamong thebestselling cars in
the world.
-
8/9/2019 The Worlds Most Valuable Brands
24/43
No. 23: Walmart
Brand value: $17.2billion
Country: UnitedStates
Industry: Retail
Wal-Mart serves
more than 200million customersper week andemploys 2.1 million
people at its stores.
-
8/9/2019 The Worlds Most Valuable Brands
25/43
No. 24: Pepsi
Brand value: $15.7billion
Country: UnitedStates
Industry:Beverages
Pepsi is one of 19brands with morethan $1 billion insales for parent
company PepsiCo.
-
8/9/2019 The Worlds Most Valuable Brands
26/43
No. 28: Budweiser
Brand value: $14.1billion
Parent company:
Anheuser-Busch InBev Country: United States
Industry: Alcohol
Anheuser-Busch spent
$309 million, or 76% ofits total U.S. ad dollars,on sports in 2009.
-
8/9/2019 The Worlds Most Valuable Brands
27/43
-
8/9/2019 The Worlds Most Valuable Brands
28/43
No. 30: SAP
Brand value: $14.1billion
Country: Germany Industry: Computer
software
World's leading
provider ofbusiness softwarehas more than95,000 customers
in over 120countries.
-
8/9/2019 The Worlds Most Valuable Brands
29/43
No. 31: Nike
Brand value: $13.5billion
Country: UnitedStates
Industry: Footwearand apparel
Nike has $3.8 billion
in futureendorsementobligations on thebooks for athletes
and teams toromote the Nike
-
8/9/2019 The Worlds Most Valuable Brands
30/43
-
8/9/2019 The Worlds Most Valuable Brands
31/43
No. 33: Samsung
Brand value: $12.8billion
Country: Korea Industry: Consumer
electronics
Samsung has been
on a hot streak withsales increasing17% annually overthe past three
years.
-
8/9/2019 The Worlds Most Valuable Brands
32/43
-
8/9/2019 The Worlds Most Valuable Brands
33/43
No. 35: HSBC
Brand value: $12billion
Country: UnitedKingdom
Industry: Financialservices
The company's roots
go back to 1865 andtoday HSBC has8,000 offices in 88countries and
territories.
-
8/9/2019 The Worlds Most Valuable Brands
34/43
No. 36: BlackBerry
Brand value: $11.7billion
Parent company:
Research in Motion
Country: Canada
Industry: Consumerelectronics
Research in Motionsays its 41 millionusers save 47minutes per day onaverage using their
BlackBerrys.
-
8/9/2019 The Worlds Most Valuable Brands
35/43
No. 37: IKEA
Brand value: $11.2billion
Country: Sweden Industry: Retail
IKEA printed 199million catalogs in
27 languages in2009.
-
8/9/2019 The Worlds Most Valuable Brands
36/43
No. 38: Frito-Lay
Brand value: $11.1billion
Parent company:
PepsiCo
Country: UnitedStates
Industry: Food
Frito-Lay is thebiggest and mostprofitable segment ofparent companyPepsiCo.
-
8/9/2019 The Worlds Most Valuable Brands
37/43
No. 39: Canon
Brand value: $10.9billion
Country: Japan Industry: Computer
hardware
Canon sales fell
22% in 2009 as therecessionhammered demandfor office
equipment.
-
8/9/2019 The Worlds Most Valuable Brands
38/43
No. 41: Kellogg's
Brand value: $10.6
billion Country: United
States
Industry: Food
Cereal represents50% of thecompany's $13billion in sales.
-
8/9/2019 The Worlds Most Valuable Brands
39/43
No. 46: Dell
Brand value: $9.3billion
Country: UnitedStates
Industry: Computerhardware
Dell ships 110,000systems every dayto customers in 180countries.
-
8/9/2019 The Worlds Most Valuable Brands
40/43
No. 48: ESPN
Brand value: $9billion
Parent companies:Walt Disney;Hearst
Country: United
States Industry: Media
World's mostvaluable media
brand generates
-
8/9/2019 The Worlds Most Valuable Brands
41/43
No. 49: eBay
Brand value: $8.9billion
Country: UnitedStates
Industry: Internetservices
The first sale on theeBay marketplacewas a broken laserpointer--for $14.38
in 1995.
-
8/9/2019 The Worlds Most Valuable Brands
42/43
No. 50: Gucci
Brand value: $8.6billion
Parent company: PPR
Country: France
Industry: Luxury
Gucci's recent adcampaign promoted
the brand's heritageand featured GuccioGucci describing hisdream as an artist inFlorence in 1921.
-
8/9/2019 The Worlds Most Valuable Brands
43/43
top related