the world has gone online: what does this mean for cinema?

ONLINE

MALCOLM

MACMILLAN

PATRICK

BJORKMAN

THE SPECIALIST

AGENCY FOR THE

CINEMA INDUSTRY

BASED IN GLASGOW, UK

WORK AROUND THE WORLD

WE DO THESE THINGS:

INSIGHT

THERE IS ONE BIG TREND

THAT IS HAPPENING NOW

WHICH WILL AFFECT YOUR ABILITY TO DO

BUSINESS OVER THE COMING YEARS.

1

MULTI-SCREEN

WHO USES THE INTERNET?

61%

80%*

*That’s more than the

% of people who use

a car.

2006 2009 2013 2017

HOW PEOPLE ACCESS THE INTERNET

70UNIQUE MOBILE

DEVICES

2012

70UNIQUE MOBILE

DEVICES

2012

800+UNIQUE MOBILE

DEVICES

2014

2

EMERGING TREND

20%

THIS ALL PRESENTS SOME CHALLENGES

2

SELLING ONLINE

2%

WE KNOW PEOPLE

WANT TO BUY ONLINE

95%

EVERY DEVICE, EVERY PLATFORM

COULD BE A POINT OF SALE.

90% 9%<0.1%1%

ONLINE TICKET SALES 2012

80% 19%<0.1%1%

ONLINE TICKET SALES 2014

2X GROWTH

LITTLE TO NO GROWTH

GLOBAL GROWTH OF M-COMMERCE

`26%MOBILE AS SHARE OF ALL E-COMMERCE

`19%

MOBILE WEB IS

HUGEIN CINEMA

55%

AND STILL GROWING

NOW

`45%

55%

HOW DOES CINEMA MEASURE UP?

MULTI DEVICE CAPABLE

34% 70%88%

WHEN YOUR CUSTOMERS WANT TO BUY FROM YOU;

LET THEM!

THAT MEANS:

MAKING IT EASY TO BUY

THAT MEANS:

MAKING IT EASY TO BUY

ANYTHING

THAT MEANS:

MAKING IT EASY TO BUY

ANYTHING,

ON ANY DEVICE

THAT MEANS:

MAKING IT EASY TO BUY

ANYTHING,

ON ANY DEVICE

AT ANY TIME

3

BRAND?

BRAND

BRAND

WEB

MOBILE

ADSFACE

BOOK

T WI T T E REMAIL

BRAND

WEB

MOBILE

ADSFACE

BOOK

T WI T T E REMAIL

YOU NEED

4

CONVERSATIONS

KATE

KATE LIKES THEATRE, ROM-COMS AND SCI-FI.

KATE LIKES THEATRE, ROM-COMS AND SCI-FI.

WE WANT TO GIVE HER PERSONALISED CONTENT, PROMOTIONS AND OFFERS.

KATE

KATE

KATE

KATE

User 1 User 2 User 3 User 4

YOUR WEBSITE DOESN’T SEE KATE, IT SEES:

SOCIAL MEDIA USAGE

26%FOR 2 HOURS/DAY

KATE

KATE

KATE

KATE

KATE

User 1 User 2 User 3 User 4

User 5 User 6 User 7 User 8

WE NEED TO GET A SINGLE VIEW OF KATE

Membership

and loyalty

Membership

and loyalty

Social login and

connected accounts

Membership

and loyalty

Social login and

connected accounts

BIG DATA

= Relevant

conversations

5

THOUGHTS

SOME PARTING

FOR YOUR TIME

THANK YOU