the winning brand formula

The Winning Brand Formula

Simpleideastogrowyourbrand

LEOWLEIKHONG

Author | Business Coach | Entrepreneur

www.smallfish.com.mySmallFishBusiness @leikhong

Coach LeikHong is an out-of-the-box business coachwho is passionate helpingSMEsbusinessesandentrepreneurachievingtheirbusinessgoals.As a business coach, LeikHong served as mentor & advisor to many businessowners, coaching and guiding entrepreneurs to overcome business challengesandseLngtherightpathforbusinessprofits.

We deliver #Happiness #Inspiration #WOW

Themetaphor behind the SMALL FISH brand, haswe believed every business has ahumblebeginning,everybusinessstartedsmallandwithlimitedresources.When our business is small,we need to be crea%ve,we need to beflexible andweneedtobedifferent.Inthisebook,wegoingtoshareabouthowyoucandoalltheabove.

SmallFishBookSeries

BEING DIFFERENT

1.STORY

2.EXPERIENCE

3.STRATEGY

BEING DIFFERENT

1.STORY

2.EXPERIENCE

3.STRATEGY

Beginwith…

1. Tell a STORY

Thefirststepofbeingdifferent,istoabletocreateabrandthattellstory.

Facttell;storysell.

A Good STORY…

…madeyourtargetaudiencesexcited&happy.Businessneedstocreateastorythatengagespeople.

BRAND STORYAllthebigbrandsunderstoodthis,whenyoulookattheirlogo,theycreatedacertainemoPonalengagementwithourfeeling.

Wefelttheyhaveatrustworthystoryandthereforeatrustworthybrand.

A brand is not just a pretty logo.

or a creative tagline.

BRAND EVOLUTION

A brand is more than a pretty logo, slogan and all the marketing channels;

A brand is about WHO you are & WHAT you represent.

People don’t buy WHAT you do; They buy WHY you do it.

~Simon Sinek

FOOD FOR THOUGHT 1…

1.  What is your WHY (Purpose) of Business?

2.  Can you turn your WHY to become

your Brand Story?

BEING DIFFERENT

1.STORY

2.EXPERIENCE

3.STRATEGY

ConPnuewith…

Which cup of coffee would you pick?

Givenbothpapercupsofcoffeeishavingthesametypecoffee,Ibelievedthemajorityofpeoplewillpicktheonewith“Starbucks”logo.

TheStarbucksbrandhasbeenconsistentlyprovidinggreat‘experience’towardhiscustomers,thatwhywealltrust&lovethebrand.

BRANDING Telling others how good we are.

BrandExperience…ishowwemakeourcustomerfeel.

WeareinabusinessofsellingemoPon,notstuffs.

peoplebuyonemoJon

AndjusPfywithlogic

In2017….Every conversaPon, every moment, every storycreateanexperience,thatbecomesyourBRAND.

85%ofbrandhappensindailyinteracJon(tweet,statusupdates,

contentshares,conversaPonsbetweencustomersandemployees.

This is the logo of Starbucks, NOT the brand.

ThisisthebrandofStarbucks

Morethan23millionpostsonIntagram

#starbucks

BrandExperience

CustomerExperience

ProductExperience

ShoppingExperience

Your BRAND is what people say about you

FOOD FOR THOUGHT 2…

1.  What are the Brand Experiences you’re creating in your business?

2.  How can you make it Better?

BEING DIFFERENT

1.STORY

2.EXPERIENCE

3.STRATEGY

Lastly…

3. Marketing Strategy

PrimaryObjecJveof MarkeJng

Educate&Communicate

2 Types of Customers

a. NEW Customers

b. EXISTING Customers

LEAD CHANNELS

PrintAdverPsement

EmailNewsle`er

OnlineMarkePng

MobileMarkePng

RadioAdverPsing

TVAdverPsing

EASYTOBUYLearnfromMcDonald’s,makeyourproductsupereasyforyourcustomers.

Some other strategies

•  Corporate/SiteVisitTour•  TryBeforeBuy•  Warranty/Guarantee•  TesPmonial•  DisplayAwards•  Writeabook•  Keepingthesmile

Loyalty / Membership Card

Up-Selling

Some other strategies

•  Offercontract•  Productoftheweek/month•  Remindersystem•  OffersubscripPon•  Happyhourpackage•  ShoppingChecklist•  ExtraWarranty/Insurance•  4forpriceof3

FOOD FOR THOUGHT 3…

1.  List down your Top 5 Strategies for bringing new customer?

2.  List down your Top 5 Strategies

for repeat customer?

In the nutshell

BRAND=Purpose+People+Culture

Purpose

CulturePeople

Brand

WHY?

WHO?

HOW?

FOOD FOR THOUGHT… 1.  What is your WHY (Purpose) of Business? 2.  Can you turn your WHY to become your Brand Story? 3.  What are the Brand Experience you’re creating in your business? 4.  Can you make it Better?

5.  List down your Top 5 Strategies for bringing new customer? 6.  List down your Top 5 Strategies for repeat customer?

ThecontentsofthisebookisderivedfromSmallFish’sBusinessMastery8BlocksPhilosophies.1.  BusinessPurpose2.  BusinessModel3.  BusinessGoals4.  OperaPonSystem5.  OrganizaPon6.  People7.  KPIs8.  Milestones

Toreadthedetailsofeachblock,youmayvisit:www.smallfish.com.my/philosophies

www.smallfish.com.my

SmallFishBusiness

@leikhong

THANK YOU