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THE WEARABLES MISSING LINK

Kiqplan

FITBUG

S A S F O R U M | B E L U X 2 0 1 5

Opportunity

DESIGN A NEW SERVICE

THAT HELPS PEOPLE GET

HEALTHIER AND FITTER

IN 12 WEEKS.

Several Kiqplan themes (Baby to Body, Bikini fit,

Gut buster, Ski fit…).

Content is a mix of articles, tips, videos and

recipes and is relevant to the theme.

Activity, nutrition and lifestyle targets are daily,

weekly and monthly.

Approach

WHAT DID WE DO

DISCOVER DESCRIBE DESIGN DEVELOP RELEASE

TWO WEEKS

• Desk research

• One day

workshop

• Project set-up

FOUR WEEKS

• UX design

• Content co-creation

• Kiqplan net

framework

THREE WEEKS

• Branding

• Service

Architecture

• Start of prototyping

Elderly New mumsOverweight

professionals…

KIKPLAN SERVICE

Structure, UX, Look & Feel

Content, photography, tone of voice

KIQPLAN FRAMEWORK

INTERACTION DESIGN

ARCHITECTURE

ACTIVITY

NUTRITION

LIFESTYLE

SOCIAL FEED

PROFILE

SETTINGS

TRACKING

MONITORING

ADDING

COMPARING

MEASUREMENTS

PROGRESS

MOTIVATING

TARGETS

SCHEDULE

FEEDBACKS

CONTENT

BADGES

LEADERBOARD

PROFILE

SOCIALISING

SIGN-IN

INTEGRATION

FEED

FRIENDS

FOLLOWERS

INVITATIONS

NOTIFICATIONS

MESSAGING

SERVICE FEATURES

Results

USER INTERFACE

GENERAL

USER INTERFACE – NUTRITION

DASHBOARD

BADGES

PROGRESS

USER INTERFACE

BADGES

“Working with Fjord was highly rewarding – They helped

us to refine our thinking and create a service proposition

that puts the end user at the heart of the experience”. Paul Landaun CEO & Co-founder of Fitbug

Thanks!

N i c o l a s P O T I E R

F J O R D P A R I S