the walt disney company waqa

Waqas Ali 2151239MBA (E) 1.5 Case Study

THE WALT DISNEY COMPANY

5 Year Strategic Plan

Build an indoor theme Park and Resort in New York.

Improve advertising to promote entertainment which targets a more mature audience.

Remove the Interactive Media Segment.

Remodel and build new attractions in every Park and Resorts to stay appealing to

customers.

Improve advertising to promote entertainment

Buy a land in New York City

Create a customized/targeted media advertising plan for all segments

Expand Hong Kong Disney and research one new market

R&D into storytelling to kids through technology

Target 3 new markets and develop expansion plan around consumer products

Consumer research around the use of technology and need

Digitize content to utilize technology and lower costs

Create and bank marketing strategies and promotions to use during adverse conditions or

slow periods