the walt disney company waqa
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Waqas Ali 2151239MBA (E) 1.5 Case Study
THE WALT DISNEY COMPANY
5 Year Strategic Plan
Build an indoor theme Park and Resort in New York.
Improve advertising to promote entertainment which targets a more mature audience.
Remove the Interactive Media Segment.
Remodel and build new attractions in every Park and Resorts to stay appealing to
customers.
Improve advertising to promote entertainment
Buy a land in New York City
Create a customized/targeted media advertising plan for all segments
Expand Hong Kong Disney and research one new market
R&D into storytelling to kids through technology
Target 3 new markets and develop expansion plan around consumer products
Consumer research around the use of technology and need
Digitize content to utilize technology and lower costs
Create and bank marketing strategies and promotions to use during adverse conditions or
slow periods