the ultimate webinar selling program · the webinar formula • strong introduction • stick...

The Ultimate Webinar

Selling Program

Quick review

• 50 headlines• Niche selection• Module 1 handout

– Questions on belief– Questions they have– Objections they have– Options they have

Present

PromotePrepare

4 steps to profitable webinars

The Webinar Formula

• Strong Introduction• Stick Strategy• Sales Story• Core Content• Transition• Close

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A few thoughts

• Stand up• Smile• Relax• Get into state• Start with some polls• Confidence• Set an intention/goals – write it down

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Be very clear on your Big Idea

Big Idea + Big Promise

= MAGNETISM

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Come  from  the  Heart

Create  connec*on  through  your  Introduc*on

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Create  connec*on  through  your  Introduc*on

Am  I  in  the  right  place?

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Create  connec*on  through  your  Introduc*on

What  will  I  learn?

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Create  connec*on  through  your  Introduc*on

How  will  I  be  different  from  what  I  have  learnt?

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Create  connec*on  through  your  Introduc*on

What  will  I  miss  out  if  I  don’t  learn  

it?

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Other  Introduc-on  Ideas

• Social  proof  trick

• Read  out  some  ques-ons  that  came  in

• Tell  them  what  they  need  (pens/paper  etc)

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S-ck  Strategy

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Other  ideas  to  get  people  to  s*ck  to  the  end

Answer:    Why  should  I  s1ck  to  the  end?

• Calling  out  submiBed  ques-ons

• Opportunity  to  ask  ques-ons

• Offer  a  major  secret

• Bonus  to  offer  at  the  end  (free  stuff)  

• Link  to  slides/mindmap/other  informa-on

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• Explain your style

• Confirm your position as the expert

• Get buy in for what you are going to teach

• Ask permission for the sale

Openly  ask  for  permission  to  do  your  thing

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Understand  your  audience  through  your  sales  story

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The  Sales  Story  Formula

The  Beginning

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The  Sales  Story  Formula

The  conflict

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The  Sales  Story  Formula

The  discovery

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The  Sales  Story  Formula

The  results

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The  Sales  Story  Formula

The  return

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Example  sales  story

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Example  sales  story

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Example  sales  story

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Example  sales  story

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Example  sales  story

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Example  sales  story

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Things  to  look  for

Points  of  affinity

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Things  to  look  for

Proof  of  Mission

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Things  to  look  for

Proof  of  Credibility,  ability  and  believability

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Things  to  look  for

Proof  of  Results

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Things  to  look  for

Convince  its  can  be  true  for  the  market

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Discovery

Why  did  you  start  looking?

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Discovery

What  was  the  

conflict?

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Discovery

What  was  your  

mission?

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Discovery

How  did  you  

discover  it?

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Discovery

What  challenges  did  you  pass  through?

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Discovery

Where  did  it  start?

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AMer  discovery

What  was  life  aKer  

the  discovery?

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AMer  discovery

Compare  and  contrast  (before  and  

aKer)

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AMer  discovery

Results  in  your  life  (business)

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AMer  discovery

Results  when  you  began  to  share  with  others

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Reasons

Why  are  you  

bringing  it  to  me?

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Reasons

Why  do  you  belong  in  my  life?

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Reasons

Why  do  you  come  to  

work  in  the  morning?

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Reasons

What  do  you  

celebrate  about  your  market?

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Understand  your  market

Understand  the  gap  between  where  they  are  to  where  you  can  

take  them

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Understand  your  market

Understand  meaningful  events

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Understand  your  market

Use  insider  words

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In  summary

• Strong  Introduc-on

• S-ck  Strategy

• Sales  Story

• Core  Content

• Transi-on

• Close

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Recognise  Your  Poten1alVideo Time - 1:14:00