the ultimate social business process

the process of social business

Social Business Strategy series

P6 Framework

It starts with sharing “ideas”

P6 Framework

P6 Framework

1. What will I “talk” about?2. How committed, passionate, and

resourceful am I to keep the conversation going?

3. How do I get benefitted?4. How do I create tangible

business value?

The questions…

P6 Framework

Larger share in the Conversation Pie!

Credits: @Brian Solis

P6 Framework

What to talk?P6 Framework

8Only 8 of BSE 100 companies

blog!

Thanks mainly to content dev challenge

P6 Framework

Content or Chatter?

Many Indian brands end up simply posting irrelevant content in social channels

P6 Framework

Why should I like you?

P6 Framework

When you talk only about what you offer to customers, your conversation pie will be very small

P6 Framework

Empty Bar Syndrome

…and sometimes there will not be enough people to engage with

P6 Framework

You can talk about the impact you create in the lives of customer’s customers.

P6 Framework

Park Type Conversations

…and you can hope to get generate more interest

P6 Framework

You can also talk about the impact you create in the lives of your customer’s customer’s customer

P6 Framework

Darling of Media

…and the appeal of your content/conversation can grow!

P6 Framework

Business with a Manifesto

P6 Framework

IBM’s Smarter Planet

P6 Framework

P6 Framework

P6 Framework

So much to share about!

P6 Framework

Just go beyond your product

P6 Framework

#burstingwithlife

P6 Framework

Your conversation pie

…will be as big as your heart!

P6 Framework

P6 Framework

Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by

Sankar, Managing Partner, Younomy

Reach: sankar@younomy.com Mobile: +919790276206www.younomy.com

Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy